This week’s chat was hosted by Julie Friedman Bacchini and the topic was “Setting & Managing Expectations in This New Age of PPC”. We talked about the importance of setting and continuing to manage client/stakeholder expectations for PPC, as well as how this process has changed with all of the recent changes in PPC. How has automation, loss of data, etc. impacted how PPC pros are setting and managing client/stakeholder expectations.
The questions asked were:
Q1: How important do you think expectation setting is for clients/stakeholders when it comes to PPC?
Q2: Do you actively set expectations for your clients and/or stakeholders when it comes to PPC initiatives? If not, why not? How do you do it?
Q3: Do you have any kind of standard language you use when setting client/stakeholder expectations or do you do it specifically to each situation where it is needed?
Q4: Has your expectation setting language or process changed with the rise of automation and/or the loss of data from things like iOS 14.5? If so, how has it changed?
Q5: What is your biggest frustration/what do you wish clients/stakeholders understood better when it comes to today’s PPC?
Read the full chat recap here.
Listen to the podcast recap here.
(Podcasts are also available on iTunes and Google).