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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – June 10, 2022

Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:

  • SEO tool Ahrefs invests $60M in building creator-friendly search engine, ‘Yep’ (Tech Crunch)
  • Use ‘Experiments’ to Test Google Ads (Practical Ecommerce)
  • Improve SEM Performance With Your Own Unique KPIs (Search Engine Journal)
  • Musk threatens to walk away from Twitter deal (AP News)
  • Google Tests Search Filters On Left Side Bar (SEO Roundtable)
  • Meta rumored to develop ‘Basic Ads’ in response to recent privacy changes (Search Engine Land)
  • Sheryl Sandberg’s Legacy Is an Internet of Targeted, Automated Ads (Bloomberg)
  • How Direct-to-Consumer Marketers Are Chasing Customers After Privacy Changes (Wall Street Journal)
  • Elon Musk says he can cancel Twitter deal because the company is ‘actively resisting’ his efforts to study fake accounts (Business Insider)
  • ‘Masters of our domain’: Vox Media launches its own SSP (Digiday)
  • TikTok’s Latest Ad Targeting Provisions Reflect Increasing Revenue Pressure on the App (Social Media Today)
  • Amazon’s Newest Ads Team Is Facebook’s Worst Nightmare (Gizmodo)
  • Meta is Developing a New ‘Basic Ads’ Product for Facebook to Counter Losses Due to Data Privacy Concerns (Social Media Today)
  • Ahrefs CEO Reveals More About Yep (Search Engine Journal)
  • In reversal, Twitter plans to comply with Musk’s demands for data (The Washington Post)
  • LinkedIn announces Business Manager (Search Engine Land)
  • ‘More pressure on performance’: Recession fears have advertisers aiming for conservative budgets, needing more hand-holding (Digiday)
  • Google Expands Requirements for Ads Relating to Financial Products and Services (Social Media Today)
  • LinkedIn Adds Lead-Generation Forms to Pages (Ad Week)

Filed Under: ICYMI, News

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globalhoneybee Global Honey Bee @globalhoneybee ·
47m

Startup Beginner Guide To SEO & Digital Marketing https://myfrugalbusiness.com/2021/02/seo-digital-marketing-bootstrapped-startups.html

#ContentMarketing #SEO #DigitalMarketing #Startup #PPC #PPCChat #PPC2023 #SMM #SEM #Marketing #CMO

via @LeanStartupLive

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ghippocamppus Molly @ghippocamppus ·
4h

Just listened to the #ppcchat spaces conversation and feeling better about myself! I’ve felt behind the curve and overwhelmed lately with the all the updates and changes happening

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digitalsamiam Sam @digitalsamiam ·
5h

Hey #ppcchat / #marketingtwitter - question (to be used at #ShopTalk next week):

Would you be willing to hand over some zero-party data (email address, preferences, challenges, quiz answers, etc.) without a financial incentive?

Reply on Twitter 1639631748353933313 Retweet on Twitter 1639631748353933313 1 Like on Twitter 1639631748353933313 Twitter 1639631748353933313
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