Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- SEO tool Ahrefs invests $60M in building creator-friendly search engine, ‘Yep’ (Tech Crunch)
- Use ‘Experiments’ to Test Google Ads (Practical Ecommerce)
- Improve SEM Performance With Your Own Unique KPIs (Search Engine Journal)
- Musk threatens to walk away from Twitter deal (AP News)
- Google Tests Search Filters On Left Side Bar (SEO Roundtable)
- Meta rumored to develop ‘Basic Ads’ in response to recent privacy changes (Search Engine Land)
- Sheryl Sandberg’s Legacy Is an Internet of Targeted, Automated Ads (Bloomberg)
- How Direct-to-Consumer Marketers Are Chasing Customers After Privacy Changes (Wall Street Journal)
- Elon Musk says he can cancel Twitter deal because the company is ‘actively resisting’ his efforts to study fake accounts (Business Insider)
- ‘Masters of our domain’: Vox Media launches its own SSP (Digiday)
- TikTok’s Latest Ad Targeting Provisions Reflect Increasing Revenue Pressure on the App (Social Media Today)
- Amazon’s Newest Ads Team Is Facebook’s Worst Nightmare (Gizmodo)
- Meta is Developing a New ‘Basic Ads’ Product for Facebook to Counter Losses Due to Data Privacy Concerns (Social Media Today)
- Ahrefs CEO Reveals More About Yep (Search Engine Journal)
- In reversal, Twitter plans to comply with Musk’s demands for data (The Washington Post)
- LinkedIn announces Business Manager (Search Engine Land)
- ‘More pressure on performance’: Recession fears have advertisers aiming for conservative budgets, needing more hand-holding (Digiday)
- Google Expands Requirements for Ads Relating to Financial Products and Services (Social Media Today)
- LinkedIn Adds Lead-Generation Forms to Pages (Ad Week)