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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – June 10, 2022

Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:

  • SEO tool Ahrefs invests $60M in building creator-friendly search engine, ‘Yep’ (Tech Crunch)
  • Use ‘Experiments’ to Test Google Ads (Practical Ecommerce)
  • Improve SEM Performance With Your Own Unique KPIs (Search Engine Journal)
  • Musk threatens to walk away from Twitter deal (AP News)
  • Google Tests Search Filters On Left Side Bar (SEO Roundtable)
  • Meta rumored to develop ‘Basic Ads’ in response to recent privacy changes (Search Engine Land)
  • Sheryl Sandberg’s Legacy Is an Internet of Targeted, Automated Ads (Bloomberg)
  • How Direct-to-Consumer Marketers Are Chasing Customers After Privacy Changes (Wall Street Journal)
  • Elon Musk says he can cancel Twitter deal because the company is ‘actively resisting’ his efforts to study fake accounts (Business Insider)
  • ‘Masters of our domain’: Vox Media launches its own SSP (Digiday)
  • TikTok’s Latest Ad Targeting Provisions Reflect Increasing Revenue Pressure on the App (Social Media Today)
  • Amazon’s Newest Ads Team Is Facebook’s Worst Nightmare (Gizmodo)
  • Meta is Developing a New ‘Basic Ads’ Product for Facebook to Counter Losses Due to Data Privacy Concerns (Social Media Today)
  • Ahrefs CEO Reveals More About Yep (Search Engine Journal)
  • In reversal, Twitter plans to comply with Musk’s demands for data (The Washington Post)
  • LinkedIn announces Business Manager (Search Engine Land)
  • ‘More pressure on performance’: Recession fears have advertisers aiming for conservative budgets, needing more hand-holding (Digiday)
  • Google Expands Requirements for Ads Relating to Financial Products and Services (Social Media Today)
  • LinkedIn Adds Lead-Generation Forms to Pages (Ad Week)

Filed Under: ICYMI, News

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laurenturow Lauren Turow @laurenturow ·
14h

Need ANY tips on #PPC? The #PPCChat is the place to BE. Oh, AND they have the amazing feature of having someone recap the chat in written AND podcast form, so you never miss the action. Learn more: https://bit.ly/3A5WY3x @Matt_Umbro @NeptuneMoon #AI #boss

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neptunemoon Julie F Bacchini @neptunemoon ·
23h

Yikes!
#PPCChat

Craig Silverman @CraigSilverman

NEW: Google was sharing user data with a sanctioned state-owned Russian ad company until we alerted Google last wk. The shared data may have included sensitive location info and mobile IDs of people in Ukraine. Based on research by @kfranasz. Story & 🧵 https://www.propublica.org/article/google-russia-rutarget-sberbank-sanctions-ukraine

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neptunemoon Julie F Bacchini @neptunemoon ·
23h

Celebrating 23 years of doing my own thing today!

If you're thinking about taking the leap to go out on your own - you can do it! If you need support or have questions about it, you can always reach out to me.

#PPCChat

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