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PPCChat

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ICYMI – Great PPC Posts You May Have Missed This Week – June 10, 2022

Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:

  • SEO tool Ahrefs invests $60M in building creator-friendly search engine, ‘Yep’ (Tech Crunch)
  • Use ‘Experiments’ to Test Google Ads (Practical Ecommerce)
  • Improve SEM Performance With Your Own Unique KPIs (Search Engine Journal)
  • Musk threatens to walk away from Twitter deal (AP News)
  • Google Tests Search Filters On Left Side Bar (SEO Roundtable)
  • Meta rumored to develop ‘Basic Ads’ in response to recent privacy changes (Search Engine Land)
  • Sheryl Sandberg’s Legacy Is an Internet of Targeted, Automated Ads (Bloomberg)
  • How Direct-to-Consumer Marketers Are Chasing Customers After Privacy Changes (Wall Street Journal)
  • Elon Musk says he can cancel Twitter deal because the company is ‘actively resisting’ his efforts to study fake accounts (Business Insider)
  • ‘Masters of our domain’: Vox Media launches its own SSP (Digiday)
  • TikTok’s Latest Ad Targeting Provisions Reflect Increasing Revenue Pressure on the App (Social Media Today)
  • Amazon’s Newest Ads Team Is Facebook’s Worst Nightmare (Gizmodo)
  • Meta is Developing a New ‘Basic Ads’ Product for Facebook to Counter Losses Due to Data Privacy Concerns (Social Media Today)
  • Ahrefs CEO Reveals More About Yep (Search Engine Journal)
  • In reversal, Twitter plans to comply with Musk’s demands for data (The Washington Post)
  • LinkedIn announces Business Manager (Search Engine Land)
  • ‘More pressure on performance’: Recession fears have advertisers aiming for conservative budgets, needing more hand-holding (Digiday)
  • Google Expands Requirements for Ads Relating to Financial Products and Services (Social Media Today)
  • LinkedIn Adds Lead-Generation Forms to Pages (Ad Week)

Filed Under: ICYMI, News

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duanebrown avatar; Duane Brown 🇨🇦🏳️‍🌈 4x Vax'ed! @duanebrown ·
24h 1709106141240725557

I really like Satya Nadella and his book from a number of years ago. #ppcchat

Reply on Twitter 1709106141240725557 Retweet on Twitter 1709106141240725557 0 Like on Twitter 1709106141240725557 1 Twitter 1709106141240725557
kasimaslam avatar; Kasim Aslam @kasimaslam ·
2 Oct 1708982389118996589

Follow Ralph Burns' tip and ask the agency about their reps. 

Full episode 💩 https://www.youtube.com/watch?v=7a_wLbTIFgc

#digitalmarketing #ppcchat #marketingagency

Image for the Tweet beginning: Follow Ralph Burns' tip and Twitter feed video.
Reply on Twitter 1708982389118996589 Retweet on Twitter 1708982389118996589 0 Like on Twitter 1708982389118996589 0 Twitter 1708982389118996589
AnthonyHigman avatar; Anthony Higman @AnthonyHigman ·
2 Oct 1708964003202892279

Google ads tip!

Seeing lots of new weird URL's in your Google ads account?

Add "Com" as a negative to one of your negative keywords lists.

#PPCchat

Reply on Twitter 1708964003202892279 Retweet on Twitter 1708964003202892279 0 Like on Twitter 1708964003202892279 2 Twitter 1708964003202892279
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