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PPCChat

The Official Home of the Twitter Chat

B2B PPC in 2022 – June 7, 2022

This week’s chat was hosted by Julie Friedman Bacchini and the topic was “B2B PPC in 2022”. It was a very lively discussion, as B2B is often ignored or overlooked when it comes to ad platforms’ focus…

Read the full chat recap here.

Listen to the podcast recap here.

(Podcasts are also available on iTunes and Google).


Some tweet highlights

One of the onboarding questions I always ask is what are the industry sites. Making a custom audience from those is just great. And the more niche the better. #ppcchat

— Steve Hammer (@armondhammer) June 7, 2022

A4: The creative matters and understanding where your audience is viewing the material.

In social where you interrupt their social scrolling, you want to have a very different feel/message.

Good audiences also matter.#PPCChat

— Lawrence Chasse (@lchasse) June 7, 2022

A5 Where do I begin? Lack of search query visibility. Terrible match rates for DMP/uploaded audiences. Poor query matching/relevance. Forced RSAs (a compliance nightmare for some clients). Automated extensions (also a compliance issue). PMax. #ppcchat

— Melissa L Mackey (@beyondthepaid) June 7, 2022

A5: where do I even begin? platforms, low-vol is ignored, regionalization is usually required and platforms aren’t built for it.
Ultimately, business leaders are people. Treat them like a key target audience, and not some weird species. #ppcchat

— It rhymes with eyes. 🇨🇦 🏝️🌲🌴🌊 (@JuliaVyse) June 7, 2022

A5: Google’s offline conversion import (OCI) only takes conversion value updates for 60 days. I know lots of B2B that has a sale cycle longer than 60 days. Other platforms have similar issue.

Machine learning isn’t built right now to handle long sales cycles.#ppcchat

— Robert Brady (@robert_brady) June 7, 2022

Filed Under: B2B, Chat Recaps, News

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Chat Recaps

  • ICYMI – Great PPC Posts You May Have Missed This Week – March 24, 2023
  • Staying Ahead of the Curve in PPC in 2023 – March 21, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – March 17, 2023
  • Wrangling Peformance Max with Guest Co-host Menachem Ani – March 14, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – March 10, 2023

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#ppcchat

ghippocamppus Molly @ghippocamppus ·
2h

Just listened to the #ppcchat spaces conversation and feeling better about myself! I’ve felt behind the curve and overwhelmed lately with the all the updates and changes happening

Reply on Twitter 1639634485502263298 Retweet on Twitter 1639634485502263298 Like on Twitter 1639634485502263298 Twitter 1639634485502263298
digitalsamiam Sam @digitalsamiam ·
2h

Hey #ppcchat / #marketingtwitter - question (to be used at #ShopTalk next week):

Would you be willing to hand over some zero-party data (email address, preferences, challenges, quiz answers, etc.) without a financial incentive?

Reply on Twitter 1639631748353933313 Retweet on Twitter 1639631748353933313 1 Like on Twitter 1639631748353933313 Twitter 1639631748353933313
esperinbound Esper Inbound @esperinbound ·
16h

This day in search marketing history: March 24
https://buff.ly/3LTTf1g
#ppcchat #esperfeed

Reply on Twitter 1639425292942061569 Retweet on Twitter 1639425292942061569 Like on Twitter 1639425292942061569 Twitter 1639425292942061569
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