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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – June 3, 2022

Because we all know how easy it is to miss a great PPC post or Twitter thread in any given week, here are the ones I saw that I thought worth sharing! Saw something great that I missed? Let me know!

  • Your guide to search ads automation (Google Ads)
  • Reaching the right customers on Search (Google Ads)
  • Performance Max campaigns: Successful strategies for online retail (SMEC)
  • Sheryl Sandberg to leave Facebook after 14 years (BBC)
  • 7 TikTok Stats Show Impact Of Combining Paid & Organic Content (Search Engine Journal)
  • In ad tech, disintermediation is heating up (Digiday)
  • Pinterest acquires AI_powered shopping startup The Yes, co-founded by Stitch Fix Exec (Tech Crunch)
  • Pinterest Acquires Product Recommendation Platform ‘THE YES’ to Improve its Discovery Tools (Social Media Today)
  • Musk’s Twitter deal faces backlash from advocacy groups that are seeking to block it (CNBC)
  • Twitter Says Antitrust Waiting Period For Musk Deal Has Closed (MarketWatch)
  • Why publishers should be advertising on audio to improve ROI (Digital Content Next)
  • How to Think Like a Web3 Marketer (Social Media Examiner)
  • Consumer and digital groups in Europe and the U.S. call for a full ban on surveillance-based advertising (Trans Atlantic Consumer Dialogue)
  • Sheryl Sandberg was under investigation at Meta for using corporate resources to plan her wedding, report says (Business Insider)
  • Snapchat Launches ‘Dynamic Travel Ads’ to Help Travel Marketers Reach Interested Audiences (Social Media Today)
  • Lawsuit against Mark Zuckerberg (Iubenda)
  • Investigation against Twitter for targeted advertising (Iubenda)
  • Apple Search campaigns shifting to cost-per-tap (CPT) pricing model (Search Engine Land)
  • 3 Google Merchant Center changes you may have missed (Search Engine Land)

 

Really interesting Twitter thread on Facebook ads and MER:

12 ugly charts + 25 tweets for 1 beautiful lesson.

What happens when you turn off bad ad spend that isn’t bad … and how can you make sure you don’t?

— Aaron Orendorff (@AaronOrendorff) May 28, 2022

Filed Under: ICYMI, News

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esperinbound Esper Inbound @esperinbound ·
1h

This day in search marketing history: March 25
https://buff.ly/3nn9OIV
#ppcchat #esperfeed

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globalhoneybee Global Honey Bee @globalhoneybee ·
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Startup Beginner Guide To SEO & Digital Marketing https://myfrugalbusiness.com/2021/02/seo-digital-marketing-bootstrapped-startups.html

#ContentMarketing #SEO #DigitalMarketing #Startup #PPC #PPCChat #PPC2023 #SMM #SEM #Marketing #CMO

via @LeanStartupLive

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Just listened to the #ppcchat spaces conversation and feeling better about myself! I’ve felt behind the curve and overwhelmed lately with the all the updates and changes happening

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