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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – June 3, 2022

Because we all know how easy it is to miss a great PPC post or Twitter thread in any given week, here are the ones I saw that I thought worth sharing! Saw something great that I missed? Let me know!

  • Your guide to search ads automation (Google Ads)
  • Reaching the right customers on Search (Google Ads)
  • Performance Max campaigns: Successful strategies for online retail (SMEC)
  • Sheryl Sandberg to leave Facebook after 14 years (BBC)
  • 7 TikTok Stats Show Impact Of Combining Paid & Organic Content (Search Engine Journal)
  • In ad tech, disintermediation is heating up (Digiday)
  • Pinterest acquires AI_powered shopping startup The Yes, co-founded by Stitch Fix Exec (Tech Crunch)
  • Pinterest Acquires Product Recommendation Platform ‘THE YES’ to Improve its Discovery Tools (Social Media Today)
  • Musk’s Twitter deal faces backlash from advocacy groups that are seeking to block it (CNBC)
  • Twitter Says Antitrust Waiting Period For Musk Deal Has Closed (MarketWatch)
  • Why publishers should be advertising on audio to improve ROI (Digital Content Next)
  • How to Think Like a Web3 Marketer (Social Media Examiner)
  • Consumer and digital groups in Europe and the U.S. call for a full ban on surveillance-based advertising (Trans Atlantic Consumer Dialogue)
  • Sheryl Sandberg was under investigation at Meta for using corporate resources to plan her wedding, report says (Business Insider)
  • Snapchat Launches ‘Dynamic Travel Ads’ to Help Travel Marketers Reach Interested Audiences (Social Media Today)
  • Lawsuit against Mark Zuckerberg (Iubenda)
  • Investigation against Twitter for targeted advertising (Iubenda)
  • Apple Search campaigns shifting to cost-per-tap (CPT) pricing model (Search Engine Land)
  • 3 Google Merchant Center changes you may have missed (Search Engine Land)

 

Really interesting Twitter thread on Facebook ads and MER:

12 ugly charts + 25 tweets for 1 beautiful lesson.

What happens when you turn off bad ad spend that isn’t bad … and how can you make sure you don’t?

— Aaron Orendorff (@AaronOrendorff) May 28, 2022

Filed Under: ICYMI, News

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amaliaefowler Amalia Fowler (she/her) @amaliaefowler ·
14m

Today a client told me their existing PPC provider wouldn't give them the keyword list in the account because it "would take too long" and this is why we can't have nice things #PPCChat

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amyowings1 Amy Owings (she/her) @amyowings1 ·
1h

#ppcchat #marketingtwitter Hey all,my client sells building supplies. They ship via Freight (LTL) but Merchant Center doesn't recognize that as a carrier. Only other options for shipping rates are a fixed rate or % of the product price. Anyone know how to make MC accept Freight?

Reply on Twitter 1560367395977342976 Retweet on Twitter 1560367395977342976 Like on Twitter 1560367395977342976 Twitter 1560367395977342976
menachemani 𝙼𝚎𝚗𝚊𝚌𝚑𝚎𝚖 𝙰𝚗𝚒 Ⓜ️ Google Ads 📈 @menachemani ·
2h

#ppcchat

JH Scherck @JHTScherck

This is going to, maybe, at best, impact AI generated gibberish.

Remember that Google isn't trying to tell us how to prepare for changes, they are playing a public relations game after the results have been routinely criticized by consumers.
https://blog.google/products/search/more-content-by-people-for-people-in-search/

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