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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – June 3, 2022

Because we all know how easy it is to miss a great PPC post or Twitter thread in any given week, here are the ones I saw that I thought worth sharing! Saw something great that I missed? Let me know!

  • Your guide to search ads automation (Google Ads)
  • Reaching the right customers on Search (Google Ads)
  • Performance Max campaigns: Successful strategies for online retail (SMEC)
  • Sheryl Sandberg to leave Facebook after 14 years (BBC)
  • 7 TikTok Stats Show Impact Of Combining Paid & Organic Content (Search Engine Journal)
  • In ad tech, disintermediation is heating up (Digiday)
  • Pinterest acquires AI_powered shopping startup The Yes, co-founded by Stitch Fix Exec (Tech Crunch)
  • Pinterest Acquires Product Recommendation Platform ‘THE YES’ to Improve its Discovery Tools (Social Media Today)
  • Musk’s Twitter deal faces backlash from advocacy groups that are seeking to block it (CNBC)
  • Twitter Says Antitrust Waiting Period For Musk Deal Has Closed (MarketWatch)
  • Why publishers should be advertising on audio to improve ROI (Digital Content Next)
  • How to Think Like a Web3 Marketer (Social Media Examiner)
  • Consumer and digital groups in Europe and the U.S. call for a full ban on surveillance-based advertising (Trans Atlantic Consumer Dialogue)
  • Sheryl Sandberg was under investigation at Meta for using corporate resources to plan her wedding, report says (Business Insider)
  • Snapchat Launches ‘Dynamic Travel Ads’ to Help Travel Marketers Reach Interested Audiences (Social Media Today)
  • Lawsuit against Mark Zuckerberg (Iubenda)
  • Investigation against Twitter for targeted advertising (Iubenda)
  • Apple Search campaigns shifting to cost-per-tap (CPT) pricing model (Search Engine Land)
  • 3 Google Merchant Center changes you may have missed (Search Engine Land)

 

Really interesting Twitter thread on Facebook ads and MER:

12 ugly charts + 25 tweets for 1 beautiful lesson.

What happens when you turn off bad ad spend that isn’t bad … and how can you make sure you don’t?

— Aaron Orendorff (@AaronOrendorff) May 28, 2022

Filed Under: ICYMI, News

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kylepetz Kyle Petzinger @kylepetz ·
5h

What do you include in the cost half of your definition of CAC?

#marketingtwitter #D2C #PPCChat

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jyllsaskingales Jyll Saskin Gales (she/her) @jyllsaskingales ·
6h

This is big: Bill Ready, head of commerce at Google, is going to be CEO of Pinterest.

Puts his #gml2022 keynote in even more interesting light 👀

#PPCChat

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themarketinganu Anu aka PPC Live UK founder 🎙️🗣️ @themarketinganu ·
7h

Putting an audit checklist template together and had to delete the line - "Structure Camapigns by Match Type" 😬 Geez - talk about one of the most it depends advice ever now!
Next - Ad Copy.🤦🏾‍♀️
Ps. Will be making this publicly available to help grow my mail list.😉
#PPCChat

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