Because we all know how easy it is to miss a great post or Twitter thread in any given week, here are the ones I saw and thought worth sharing:
- Performance Max campaigns gain New Customer Acquisition goals (Search Engine Land)
- Elon Musk’s Twitter takeover sets him on a collision course with Europe (CNBC)
- How the Google Ads extensions upgrade may impact your accounts (Search Engine Land)
- Microsoft Advertising innovates for the modern consumer journey (Microsoft)
- New features to grow your business with Performance Max (Google Ads)
- Performance Max Scales Leads Across Several Channels At Once (Seer Interactive)
- Attention economy slowdown (Axios)
- Reasons Pinterest Should be Part of Your Marketing Strategy in 2022 (Social Hospitality)
- Interactive Add-Ons: Entertain and engage in the For You Page (TikTok for Business)
- Stick the Landing: How to Optimize Your Destination Page to Improve Ads Performance (Meta)
- LinkedIn Publishes New Guide on How to Make Best Use of its Lead Gen Form Ads (Social Media Today)
- Facebook Doesn’t Know What It Does With Your Data, Or Where It Goes: Leaked Document (Motherboard)
- 2022 Merchant Center product data specification update (Google Ads – Google Merchant Center Help)
- Why native advertising is a smart choice in the era of privacy (Microsoft Advertising)
- Major tech antitrust bill gets backing of US Commerce Department (CNN)
- A Step-by-Step Google Ads Tutorial To Create Your First Campaign (Taikun Digital)
- Dimensions and metrics in Google Analytics 4 (Omi Sido)
- Cool tool to analyze tagging on pages from Fou Analytics
- Study: How Amazon uses Echo smart speaker conversations to target ads (The Register)
- Google Ads Benchmark Report by Tinuiti | Q1 2022 | Key Highlights (Karooya)
- Twitter Adds 12 Million More Users, Posts Weaker Revenue Result Amid Pending Takeover by Elon Musk (Social Media Today)
- The fate of lawmakers’ tech antitrust push may hinge on one bill (Washington Post)
- Web scraping is legal, US appeals court reaffirms (Tech Crunch)
Twitter Threads of Interest
👉 Some Performance Max news today:
1. New customer acquisition goals will be rolling out in PMax to allow you to focus bids & optimizations on gaining new customers …— AdsLiaison (@adsliaison) April 26, 2022
Google has launched new privacy features for GA4 (as they announced they would). I’ll sum it up in this thread:
https://t.co/xuhdVhxvOp— Rick Dronkers (@RickDronkers) April 22, 2022
Facebook is rolling out creative fatigue guidance for ad sets/ads sets soon.
At surface level, this seems like a great new update, but if you read deeper into the feature, you’ll see it’s pretty unsophisticated.
— Maurice Rahmey (@mrahmey) April 26, 2022