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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – April 29, 2022

Because we all know how easy it is to miss a great post or Twitter thread in any given week, here are the ones I saw and thought worth sharing:

  • Performance Max campaigns gain New Customer Acquisition goals (Search Engine Land)
  • Elon Musk’s Twitter takeover sets him on a collision course with Europe (CNBC)
  • How the Google Ads extensions upgrade may impact your accounts (Search Engine Land)
  • Microsoft Advertising innovates for the modern consumer journey (Microsoft)
  • New features to grow your business with Performance Max (Google Ads)
  • Performance Max Scales Leads Across Several Channels At Once (Seer Interactive)
  • Attention economy slowdown (Axios)
  • Reasons Pinterest Should be Part of Your Marketing Strategy in 2022 (Social Hospitality)
  • Interactive Add-Ons: Entertain and engage in the For You Page (TikTok for Business)
  • Stick the Landing: How to Optimize Your Destination Page to Improve Ads Performance (Meta)
  • LinkedIn Publishes New Guide on How to Make Best Use of its Lead Gen Form Ads (Social Media Today)
  • Facebook Doesn’t Know What It Does With Your Data, Or Where It Goes: Leaked Document (Motherboard)
  • 2022 Merchant Center product data specification update (Google Ads – Google Merchant Center Help)
  • Why native advertising is a smart choice in the era of privacy (Microsoft Advertising)
  • Major tech antitrust bill gets backing of US Commerce Department (CNN)
  • A Step-by-Step Google Ads Tutorial To Create Your First Campaign (Taikun Digital)
  • Dimensions and metrics in Google Analytics 4 (Omi Sido)
  • Cool tool to analyze tagging on pages from Fou Analytics
  • Study: How Amazon uses Echo smart speaker conversations to target ads (The Register)
  • Google Ads Benchmark Report by Tinuiti | Q1 2022 | Key Highlights (Karooya)
  • Twitter Adds 12 Million More Users, Posts Weaker Revenue Result Amid Pending Takeover by Elon Musk (Social Media Today)
  • The fate of lawmakers’ tech antitrust push may hinge on one bill (Washington Post)
  • Web scraping is legal, US appeals court reaffirms (Tech Crunch)

Twitter Threads of Interest

👉 Some Performance Max news today:
1. New customer acquisition goals will be rolling out in PMax to allow you to focus bids & optimizations on gaining new customers …

— AdsLiaison (@adsliaison) April 26, 2022

Google has launched new privacy features for GA4 (as they announced they would). I’ll sum it up in this thread:
https://t.co/xuhdVhxvOp

— Rick Dronkers (@RickDronkers) April 22, 2022

Facebook is rolling out creative fatigue guidance for ad sets/ads sets soon.

At surface level, this seems like a great new update, but if you read deeper into the feature, you’ll see it’s pretty unsophisticated.

— Maurice Rahmey (@mrahmey) April 26, 2022

Filed Under: News

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