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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – April 22, 2022

Because we all know how easy it is to miss a great PPC story in any given week, here are the ones I saw that I thought worth sharing:

  • Bug With Google Ads Automated Rules Conditions Not Sticking (SEO Roundtable)
  • Netflix to introduce ad-supported plans in a major shift (Tech Crunch)
  • Key Social Media Usage Trends, Based on Analysis of Over a Billion Posts [Infographic] (Social Media Today)
  • Are Digital Marketing Courses Worthwhile? Pro Marketers Respond (Search Engine Journal)
  • Digital Advertising Soared 35% to $189 Billion in 2021 According to the IAB Internet Advertising Revenue Report (IAB)
  • Microsoft Advertising extends RSA migration deadline by 60 days (Search Engine Land)
  • [Performance Max] how do you make sure PMax is not going after branded searches? (Nils Rooijmans)
  • Instagram Product Tags Are Now Available to All Users in the US (Social Media Today)
  • Reasons to Be Concerned About the Trend Toward Meta Automation (Jon Loomer)
  • 90% of Marketers Measure Success Differently Now Because of Data Privacy Changes (Salesforce)
  • Manual bidding and triple-counting conversions: Google Ads Account Audit – Twitter Recap (Jyll Saskin Gales)
  • Daily Mail Boosts Its Cookieless Ad Business With A Probabilistic ID Solution (Ad Exchanger)
  • Amazon Targets Rival Shopify with New ‘Buy With Prime’ Service (Bloomberg)
  • Here’s what consumers plan to cut back on if prices continue to surge (CNBC)
  • TikTok’s In-Feed Ads get more visual with Interactive Add-Ons (Search Engine Land)
  • Google unveils a simpler way for European users to reject cookies (Search Engine Land)
  • EU-Focused privacy controls come to GA4 (Cory Underwood)
  • Final text of DMA features unexpected changes (IAAP)
  • Virginia Governor Signs VCDPA Amendment Bills into Law (Byte Back Law)
  • Start structuring your privacy-focused SEM measurement plan now (Search Engine Land)
  • Google Analytics 4 FAQs: Stay Calm & Keep Tracking (Search Engine Journal)
  • 3 Tactics To Assist Google’s Paid Search Automation Efforts (Closed Loop)

Filed Under: ICYMI, News

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esperinbound Esper Inbound @esperinbound ·
1h

This day in search marketing history: January 29
https://buff.ly/3JnAnq8
#ppcchat #esperfeed

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colarosa_ Alessandro Colarossi @colarosa_ ·
7h

Attention shopify store owners and agencies who help those with shopify -- this is a fantastic resource: https://analyzify.app/shopify-google-analytics/ga4

Great job @analyzify

#ppcchat #ppc #shopify #googleads #GA4

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mikeryanretail Mike Ryan @mikeryanretail ·
10h

Just for fun, here’s an article I wrote over four years ago
#PPCchat

https://smarter-ecommerce.com/blog/en/google-shopping/beyond-click-metrics/

Reply on Twitter 1619426164417904642 Retweet on Twitter 1619426164417904642 Like on Twitter 1619426164417904642 Twitter 1619426164417904642
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