Because we all know how easy it is to miss a great PPC story in any given week, here are the ones I saw that I thought worth sharing:
- Bug With Google Ads Automated Rules Conditions Not Sticking (SEO Roundtable)
- Netflix to introduce ad-supported plans in a major shift (Tech Crunch)
- Key Social Media Usage Trends, Based on Analysis of Over a Billion Posts [Infographic] (Social Media Today)
- Are Digital Marketing Courses Worthwhile? Pro Marketers Respond (Search Engine Journal)
- Digital Advertising Soared 35% to $189 Billion in 2021 According to the IAB Internet Advertising Revenue Report (IAB)
- Microsoft Advertising extends RSA migration deadline by 60 days (Search Engine Land)
- [Performance Max] how do you make sure PMax is not going after branded searches? (Nils Rooijmans)
- Instagram Product Tags Are Now Available to All Users in the US (Social Media Today)
- Reasons to Be Concerned About the Trend Toward Meta Automation (Jon Loomer)
- 90% of Marketers Measure Success Differently Now Because of Data Privacy Changes (Salesforce)
- Manual bidding and triple-counting conversions: Google Ads Account Audit – Twitter Recap (Jyll Saskin Gales)
- Daily Mail Boosts Its Cookieless Ad Business With A Probabilistic ID Solution (Ad Exchanger)
- Amazon Targets Rival Shopify with New ‘Buy With Prime’ Service (Bloomberg)
- Here’s what consumers plan to cut back on if prices continue to surge (CNBC)
- TikTok’s In-Feed Ads get more visual with Interactive Add-Ons (Search Engine Land)
- Google unveils a simpler way for European users to reject cookies (Search Engine Land)
- EU-Focused privacy controls come to GA4 (Cory Underwood)
- Final text of DMA features unexpected changes (IAAP)
- Virginia Governor Signs VCDPA Amendment Bills into Law (Byte Back Law)
- Start structuring your privacy-focused SEM measurement plan now (Search Engine Land)
- Google Analytics 4 FAQs: Stay Calm & Keep Tracking (Search Engine Journal)
- 3 Tactics To Assist Google’s Paid Search Automation Efforts (Closed Loop)