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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – April 22, 2022

Because we all know how easy it is to miss a great PPC story in any given week, here are the ones I saw that I thought worth sharing:

  • Bug With Google Ads Automated Rules Conditions Not Sticking (SEO Roundtable)
  • Netflix to introduce ad-supported plans in a major shift (Tech Crunch)
  • Key Social Media Usage Trends, Based on Analysis of Over a Billion Posts [Infographic] (Social Media Today)
  • Are Digital Marketing Courses Worthwhile? Pro Marketers Respond (Search Engine Journal)
  • Digital Advertising Soared 35% to $189 Billion in 2021 According to the IAB Internet Advertising Revenue Report (IAB)
  • Microsoft Advertising extends RSA migration deadline by 60 days (Search Engine Land)
  • [Performance Max] how do you make sure PMax is not going after branded searches? (Nils Rooijmans)
  • Instagram Product Tags Are Now Available to All Users in the US (Social Media Today)
  • Reasons to Be Concerned About the Trend Toward Meta Automation (Jon Loomer)
  • 90% of Marketers Measure Success Differently Now Because of Data Privacy Changes (Salesforce)
  • Manual bidding and triple-counting conversions: Google Ads Account Audit – Twitter Recap (Jyll Saskin Gales)
  • Daily Mail Boosts Its Cookieless Ad Business With A Probabilistic ID Solution (Ad Exchanger)
  • Amazon Targets Rival Shopify with New ‘Buy With Prime’ Service (Bloomberg)
  • Here’s what consumers plan to cut back on if prices continue to surge (CNBC)
  • TikTok’s In-Feed Ads get more visual with Interactive Add-Ons (Search Engine Land)
  • Google unveils a simpler way for European users to reject cookies (Search Engine Land)
  • EU-Focused privacy controls come to GA4 (Cory Underwood)
  • Final text of DMA features unexpected changes (IAAP)
  • Virginia Governor Signs VCDPA Amendment Bills into Law (Byte Back Law)
  • Start structuring your privacy-focused SEM measurement plan now (Search Engine Land)
  • Google Analytics 4 FAQs: Stay Calm & Keep Tracking (Search Engine Journal)
  • 3 Tactics To Assist Google’s Paid Search Automation Efforts (Closed Loop)

Filed Under: ICYMI, News

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marketingsoph Sophie Logan @marketingsoph ·
3 Apr

Hello incredibly dramatic & over the top Google Ads alert.

One low-performing keyword can HARM MY WHOLE ACCOUNT?

This is a ridiculous alert. What kind of language is that to describe having low CTR keywords in an account?

#GoogleAds #PPCChat #PPC

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chriskos Chris Kostecki @chriskos ·
3 Apr

Still looking for examples of Google Ads Led Forms opening on a Google hosted page that appears to be on the destination host domain.

#ppcchat

Chris Kostecki @chriskos

#ppcchat Does anyone us Lead Form Extensions & have seen the experience change recently? Looking for any documentation. Current experience hijacks the click with display url of domain/form instead of having it as a serp option INSTEAD of clicking to site.

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ppckirk Kirk Williams @ppckirk ·
3 Apr

#ppcchat gosh it's going to be quiet around here without @Ben__Kruger mixing things up. 😆

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