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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – April 15, 2022

Because we all know how easy it is to miss a great post or Twitter thread in any given week, here are the stories I saw this week that I though worth sharing:

  • Linkedin Ads Industry Targeting – Expanded for 2022 (BuzzMaven)
  • TikTok’s ad revenue to surpass Twitter and Snapchat combined in 2022 – report (Reuters)
  • Google Discovery Ads Dos and Don’ts For More Successful Campaigns (Search Engine Journal)
  • 7 Easy Ways to Improve Your Google Local Service Ads ROI Now (Wordstream)
  • Marketing Briefing: ‘Build for the future’: Marketers and agency execs want to make their advertising work for social commerce (DigiDay)
  • Apple’s privacy changes are expected to wipe almost $16 billion from Meta, YouTube, Snap, and Twitter’s revenues this year (Business Insider)
  • Do Quality Scores Matter In Google Ads? (Chris Ridley)
  • Google shares deeper insight into audience signals in Performance Max campaigns (Search Engine Land)
  • Learn GA4: 17 Top Guides & Educational Resources (Search Engine Journal)
  • YouTube and TikTok Add New Options for Automated Captions, Improving Accessibility (Social Media Today)
  • YouTube Launches New ‘Search Insights’ for All Creators (Social Media Today)
  • Google Ads launches manager account dashboards (Search Engine Land)
  • Review performance across accounts with manager account dashboards (Google Ads)
  • Google Ads custom columns get major upgrades (Search Engine Land)

 

SEO tool overload 😱… Google Sheets + Data Studio to the rescue!

By popular demand, Google Sheet template now available for everyone to put Google Search Console data on steroids 💊📊

Google Sheet ➡️ https://t.co/23claWggUq
Slides ➡️ https://t.co/Uj7EUHtS2P pic.twitter.com/HTYAu2mbBe

— Nils De Moor (@ndemoor) April 14, 2022

Filed Under: ICYMI, News

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esperinbound Esper Inbound @esperinbound ·
38m

This day in search marketing history: January 29
https://buff.ly/3JnAnq8
#ppcchat #esperfeed

Reply on Twitter 1619563172389703680 Retweet on Twitter 1619563172389703680 Like on Twitter 1619563172389703680 Twitter 1619563172389703680
colarosa_ Alessandro Colarossi @colarosa_ ·
7h

Attention shopify store owners and agencies who help those with shopify -- this is a fantastic resource: https://analyzify.app/shopify-google-analytics/ga4

Great job @analyzify

#ppcchat #ppc #shopify #googleads #GA4

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mikeryanretail Mike Ryan @mikeryanretail ·
10h

Just for fun, here’s an article I wrote over four years ago
#PPCchat

https://smarter-ecommerce.com/blog/en/google-shopping/beyond-click-metrics/

Reply on Twitter 1619426164417904642 Retweet on Twitter 1619426164417904642 Like on Twitter 1619426164417904642 Twitter 1619426164417904642
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