Because we all know how easy it is to miss a great post or Twitter thread in any given week, here are the stories I saw this week that I though worth sharing:
- Linkedin Ads Industry Targeting – Expanded for 2022 (BuzzMaven)
- TikTok’s ad revenue to surpass Twitter and Snapchat combined in 2022 – report (Reuters)
- Google Discovery Ads Dos and Don’ts For More Successful Campaigns (Search Engine Journal)
- 7 Easy Ways to Improve Your Google Local Service Ads ROI Now (Wordstream)
- Marketing Briefing: ‘Build for the future’: Marketers and agency execs want to make their advertising work for social commerce (DigiDay)
- Apple’s privacy changes are expected to wipe almost $16 billion from Meta, YouTube, Snap, and Twitter’s revenues this year (Business Insider)
- Do Quality Scores Matter In Google Ads? (Chris Ridley)
- Google shares deeper insight into audience signals in Performance Max campaigns (Search Engine Land)
- Learn GA4: 17 Top Guides & Educational Resources (Search Engine Journal)
- YouTube and TikTok Add New Options for Automated Captions, Improving Accessibility (Social Media Today)
- YouTube Launches New ‘Search Insights’ for All Creators (Social Media Today)
- Google Ads launches manager account dashboards (Search Engine Land)
- Review performance across accounts with manager account dashboards (Google Ads)
- Google Ads custom columns get major upgrades (Search Engine Land)
SEO tool overload 😱… Google Sheets + Data Studio to the rescue!
By popular demand, Google Sheet template now available for everyone to put Google Search Console data on steroids 💊📊
Google Sheet ➡️ https://t.co/23claWggUq
Slides ➡️ https://t.co/Uj7EUHtS2P pic.twitter.com/HTYAu2mbBe— Nils De Moor (@ndemoor) April 14, 2022