This week’s chat was hosted by Julie Friedman Bacchini and the topic was “All About PPC Audits”.
Read the full chat recap here.
Listen to the podcast recap here.
(Podcasts are also available on iTunes and Google).
Some Tweet Highlights
A5. Almost always find Search with Display select. At this point just either commit to Performance Max or set up proper search and display campaigns.
No negatives comes up way too often 😭
Location options mistake is pretty common too. #ppcchat https://t.co/yRCCRQZ8NQ
— Navah Hopkins (@navahf) April 12, 2022
A5 the number of times conversions are set up incorrectly to track things they don’t want to track, or that they’re outright duplicating conversions, is shocking to me. Issues in maybe 40% of the accounts we see, which is FAR too many for such a crucial account element. #ppcchat
— Kirk Williams 🎙 (@PPCKirk) April 12, 2022
A5: Tracking. Often.
Goals/Conversion tracking.
Analytics Sync.
Remarketing Audiences.#ppcchat— James Svoboda 🇺🇦 🙏 (@Realicity) April 12, 2022
A5: RSAs. Almost always a weak spot. So often, I find low Quality Score due to low exp ETR & low ad relevance. And then I find that the RSAs don’t meet baseline best practices and are often just poorly written. Creative MATTERS! #PPCChat
— Jyll Saskin Gales (she/her) (@jyllsaskingales) April 12, 2022
A5: Conversion tracking issues seem to pop-up a lot.
We talk about GTM being difficult and it is a huge issue for even medium sized businesses sometimes. #PPCChat
— Lawrence Chasse (@lchasse) April 12, 2022
A5: overlap. just a lot of campaigns aimed at the same thing, either not negatived out, or without audiences to direct the traffic. #ppcchat
— It rhymes with eyes. 🇨🇦 🏝️🌲🌴🌊 (@JuliaVyse) April 12, 2022
A5: I am amazed at how often geographic targeting settings are a mess & are clearly never monitored. Used to find tons of wasted spend with the old G Ads location data (before they hid the good stuff).
Broken conversions are pretty common too or NO conversion actions!#PPCChat
— Julie F Bacchini (@NeptuneMoon) April 12, 2022
A5.2 Also, the Google Shopping Product Type attribute is still set up incorrectly (or not at all) in probably 95% of the accounts we look into… small or large. 🤔 🤷🏻♂️ #ppcchat
— Kirk Williams 🎙 (@PPCKirk) April 12, 2022