Because we all know how easy it is to miss a great PPC post in any given week, here are the ones I saw that I thought worth sharing:
- Microsoft Advertising announces open beta for RSA ad customizers (Search Engine Land)
- RSA Optimization Series: Part 3 – Everything You Need to Know About Ad Strength (Adalysis)
- Getting Started With GA4: These 4 Tips Will Get You Up & Running (Search Engine Journal)
- Instagram’s Removed In-Stream Video Ad Placements from its Advertising Options (Social Media Today)
- Google multisearch – search by image and text at the same time (Search Engine Land)
- Google Analytics 4 gains autosuggest for faster report access (Search Engine Land)
- Microsoft Audience Ads expansion and other updates for April (Microsoft Advertising Blog)
- Meta Cancels its F8 Developer Conference for 2022 (Social Media Today)
- New Study Finds Facebook’s Interest Targeting is Inaccurate Around 30% of the Time (Social Media Today)
- Getting Started With TikTok Ads (Social Media Examiner)
- The Senate Bill That Has Big Tech Scared (Wired)
- Provable Marketing Attribution is a Boondoggle; Trust Your Gut Instead (Sparktoro)
- Security experts say new EU rules will damage WhatsApp encryption (The Verge)