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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – April 8, 2022

Because we all know how easy it is to miss a great PPC post in any given week, here are the ones I saw that I thought worth sharing:

  • Microsoft Advertising announces open beta for RSA ad customizers (Search Engine Land)
  • RSA Optimization Series: Part 3 – Everything You Need to Know About Ad Strength (Adalysis)
  • Getting Started With GA4: These 4 Tips Will Get You Up & Running (Search Engine Journal)
  • Instagram’s Removed In-Stream Video Ad Placements from its Advertising Options (Social Media Today)
  • Google multisearch – search by image and text at the same time (Search Engine Land)
  • Google Analytics 4 gains autosuggest for faster report access (Search Engine Land)
  • Microsoft Audience Ads expansion and other updates for April (Microsoft Advertising Blog)
  • Meta Cancels its F8 Developer Conference for 2022 (Social Media Today)
  • New Study Finds Facebook’s Interest Targeting is Inaccurate Around 30% of the Time (Social Media Today)
  • Getting Started With TikTok Ads (Social Media Examiner)
  • The Senate Bill That Has Big Tech Scared (Wired)
  • Provable Marketing Attribution is a Boondoggle; Trust Your Gut Instead (Sparktoro)
  • Security experts say new EU rules will damage WhatsApp encryption (The Verge)

Filed Under: ICYMI, News

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scottomiller Scott Ostermiller @scottomiller ·
27m

I feel it’s a bit of a scam that #facebookads will only let you create a site visitor audience with a max duration of 180 days. You *KNOW* they have user data WAAAAY beyond that but, according to them, if it’s been > 180 days, that user is net-new. #ppcchat

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anthonyhigman Anthony Higman @anthonyhigman ·
1h

YouTube changed the name of the "Influence Consideration" campaign sub type to "Get views"

Only the name of this campaign sub type has changed, it still operates the same.

#PPCchat

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anthonyhigman Anthony Higman @anthonyhigman ·
1h

YouTube In-feed video ads now include both YouTube networks and no opt out. Specifically for in-feed video ads.

#PPCchat

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