- TikTok faces a wave of creator frustration and content moderation issues (eMarketer)
- Sonic Science: Understanding your brain on sound (Spotify Ads)
- Russian tech giant Yandex’s data harvesting raises security concerns (The Financial Times)
- Q&A with IAB evp and general counsel Michael Hahn on the lively privacy regulation landscape (Digiday)
- The Big Tech Antitrust Movement Is Finally Showing Results (Big Technology Substack)
- TikTok partners with GIPHY on new video creation tool, ‘TikTok Library’ (TechCrunch)
- Facebook paid GOP firm to malign TikTok (Washington Post)
- Three Tips to Combine Paid and Organic Search Marketing Strategy (PPC Hero Blog)
- Expanded Text Ads (ETAs) Will Be Sunset Soon; Are You Ready for Responsive Search Ads (RSAs)? (Zato Marketing)
- How Google and Amazon bankrolled a ‘grassroots’ activist group of small business owners to lobby against Big Tech oversight (CNBC)
- Group backed by tech giants claims thousands of members. Many have never heard of it. (Politico)
- Are Brand Keywords Valuable For Every Audience? [Case Study] (Search Engine Journal)
- Snapchat Announces 2022 Partner Summit Where it Will Showcase its Latest Developments and Tools (Social Media Today)
- Twitter Tests New, Interactive Ad Types as it Seeks to Boost its Promotional Appeal (Social Media Today)
- TikTok Launches Search Ads Beta For Selected Partners (Search Engine Journal)
Advertising class action suit to come now for Meta? See this Twitter thread from Jason Kint:
Woah. Court just ruled to certify the class in lawsuit alleging Facebook sold ads based on inflated potential reach and then fraudulently covered it up. I’ll link to more background on the case (and damning discovery) but first we have a few words from the federal judge. /1 pic.twitter.com/tmyba4ski9
— Jason Kint (@jason_kint) March 30, 2022
If you prefer a Twitter thread, here is the one about Facebook hiring the political firm to disparage TikTok:
SCOOP: Meta is paying Targeted Victory, one of the biggest Republican consulting firms, to quietly orchestrate a nationwide campaign to turn the public against TikTok.
We got a hold of documents outlining their plan. Read my and @drewharwell storyhttps://t.co/EK5P56v3WP
— Taylor Lorenz (@TaylorLorenz) March 30, 2022