I have not done an ICYMI post in a couple of weeks due to personal reasons. This week’s includes some links from the past couple of weeks plus this week.
- Geotargeting optimization: How region impacts your PPC results (Search Engine Land)
- Streaming services are rapidly branching out and bundling up (eMarketer)
- How to Increase Your Facebook Reach (Social Media Examiner)
- Rising Stars of PPC 2022 (PPC Hero)
- HBO Accused of Sharing Subscriber Data With Facebook in Class Action Lawsuit (Variety)
- Why IAS Is Going All-In On CTV And Contextual (Ad Exchanger)
- Take control of customer relationships after cookies: Your to-do list (Marketing Week)
- Walmart Display Self-Serve Advertising Brings Big Opportunity for Brands (Tinuiti)
- EU to unveil landmark legislation to tackle market power of Big Tech (Financial Times)
- Google Ads New Inventory Packages for Ad Campaigns to Encourage Support of Media Diversity (Social Media Today)
- 6 Tips For Supercharging Google Display Network Performance (Search Engine Journal)
- How Long Does It Take Google Ads To Work? (JumpFly Blog)
- US time spent with social increased in 2021, but growth was slow (eMarketer)
- Snap buys brain-computer interface startup for future AR glasses (The Verge)
- NBCUniversal, In Latest Poke At Nielsen, Reveals Plan To Start Using ISpot Ad Currency By May Upfront (Deadline)
- Helping better connect consumers to professionals – Introducing Professional Services Ads (Microsoft Advertising)
- Meta rebrands automated ad products, shopping campaigns coming soon (Search Engine Land)
- Microsoft Advertising updates reporting dashboard with recent reports, real-time previews and more (Search Engine Land)
- Powering Up Performance Through ‘Meta Advantage’ Automation Ad Suite (Meta for Business)
- What Business Leaders Need to Know About Embracing Google Analytics 4 and Sunsetting Universal Analytics (Bounteous)
- Meta to test new tools to give brands control over ad placement on its platforms later this year (TechCrunch)
- Google Ads Editor version 2.0 supports Performance Max campaigns (Search Engine Land)
- Setting up Google Analytics 4 (GA4) on Shopify (Loves Data)
- First-party data: 4 internal checks to make sure you’re ready (Search Engine Land)
- Publishers say companies selling contextual ad tools are scraping their data unfairly (Marketing Brew)
- Europe says yes to messaging interoperability as it agrees major new regime for Big Tech (TechCrunch)
- FACT SHEET: United States and European Commission Announce Trans-Atlantic Data Privacy Framework (The White House)
- Advantage: A METAphor for Automation (Marketing O’Clock Episode)
This is a great Twitter thread on the proposed European Digital Markets Act (DMA):
🧵The EU is on the brink of adopting its landmark Digital Markets Act #DMA, with confidence high for an agreement between Parliament @Andreas_Schwab & Council @cedric_o today. There’s been rapid progress since the Dec 2020 proposal, but the rules have been years in the making…
— Samuel Stolton (@SamuelStolton) March 24, 2022