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PPCChat

The Official Home of the Twitter Chat

Brand Safety in PPC – March 22, 2022

This week’s chat was hosted by Julie Friedman Bacchini and the topic was “Brand Safety in PPC”.

Read the full chat recap here.

Listen to the podcast recap here.

(Podcast is also available on iTunes and Google).


Resources & links shared during the chat

  • Exclude placements at the account level (Google Ads Help)
  • List of Fake News & Extremely Biased & ClickBait Sites  (Google sheet maintained by SEMSentinel Team)
  • The misunderstanding of PMAX Campaigns & Brand Protection (Gabriele Benedetti on LinkedIn)
  • Google isn’t actually tackling ‘fake news’ content on its ad network (MarTech post from 2017)
  • Brand safety: Avoiding fake & hyperpartisan news on the Google Display Network (MarTech post from 2017)

Filed Under: Chat Recaps

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Suggest A Topic

Have an idea for a chat topic?

Submit it here!

Chat Recaps

  • ICYMI – Great PPC Posts You May Have Missed This Week – March 24, 2023
  • Staying Ahead of the Curve in PPC in 2023 – March 21, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – March 17, 2023
  • Wrangling Peformance Max with Guest Co-host Menachem Ani – March 14, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – March 10, 2023

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esperinbound Esper Inbound @esperinbound ·
33m

This day in search marketing history: March 25
https://buff.ly/3nn9OIV
#ppcchat #esperfeed

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globalhoneybee Global Honey Bee @globalhoneybee ·
1h

Startup Beginner Guide To SEO & Digital Marketing https://myfrugalbusiness.com/2021/02/seo-digital-marketing-bootstrapped-startups.html

#ContentMarketing #SEO #DigitalMarketing #Startup #PPC #PPCChat #PPC2023 #SMM #SEM #Marketing #CMO

via @LeanStartupLive

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ghippocamppus Molly @ghippocamppus ·
5h

Just listened to the #ppcchat spaces conversation and feeling better about myself! I’ve felt behind the curve and overwhelmed lately with the all the updates and changes happening

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