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PPCChat

The Official Home of the Twitter Chat

Brand Safety in PPC – March 22, 2022

This week’s chat was hosted by Julie Friedman Bacchini and the topic was “Brand Safety in PPC”.

Read the full chat recap here.

Listen to the podcast recap here.

(Podcast is also available on iTunes and Google).


Resources & links shared during the chat

  • Exclude placements at the account level (Google Ads Help)
  • List of Fake News & Extremely Biased & ClickBait Sites  (Google sheet maintained by SEMSentinel Team)
  • The misunderstanding of PMAX Campaigns & Brand Protection (Gabriele Benedetti on LinkedIn)
  • Google isn’t actually tackling ‘fake news’ content on its ad network (MarTech post from 2017)
  • Brand safety: Avoiding fake & hyperpartisan news on the Google Display Network (MarTech post from 2017)

Filed Under: Chat Recaps

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Submit it here!

Chat Recaps

  • Your GML 2022 Questions – Answered by Ginny Marvin of Google Ads
  • ICYMI – Great PPC Posts You May Have Missed This Week – June 17, 2022
  • Setting & Managing Expectations in This New Age of PPC – June 14, 2022
  • ICYMI – Great PPC Posts You May Have Missed This Week – June 10, 2022
  • B2B PPC in 2022 – June 7, 2022

PPC Town Hall by Optmyzr Ad

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kylepetz Kyle Petzinger @kylepetz ·
2h

What do you include in the cost half of your definition of CAC?

#marketingtwitter #D2C #PPCChat

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jyllsaskingales Jyll Saskin Gales (she/her) @jyllsaskingales ·
3h

This is big: Bill Ready, head of commerce at Google, is going to be CEO of Pinterest.

Puts his #gml2022 keynote in even more interesting light 👀

#PPCChat

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themarketinganu Anu aka PPC Live UK founder 🎙️🗣️ @themarketinganu ·
4h

Putting an audit checklist template together and had to delete the line - "Structure Camapigns by Match Type" 😬 Geez - talk about one of the most it depends advice ever now!
Next - Ad Copy.🤦🏾‍♀️
Ps. Will be making this publicly available to help grow my mail list.😉
#PPCChat

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