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PPCChat

The Official Home of the Twitter Chat

Getting the Most Out of Microsoft Advertising in 2022 – with Guest Host John Lee

This week’s chat was guest hosted by John Lee of Microsoft Advertising and the topic was “Getting the Most Out of Microsoft Advertising in 2022”.

Read the full chat recap here.

Listen to the podcast recap here.

Resources from Microsoft Advertising are listed below the question and answer tweets.


Questions asked to John Lee during the chat:

Sarah – in what context? We have Automotive Ads already. Feed-based and that serve vehicle details (year, price, etc.) in the SERPs. #ppcchat

— John Lee (@John_A_Lee) March 8, 2022

https://t.co/XCHH0gb9Y3

— John Lee (@John_A_Lee) March 8, 2022

The descriptions are new, but the data on the back-end shows a tremendous lift in performance (CTR, etc.).

— John Lee (@John_A_Lee) March 8, 2022

I don’t know the math off the top of my head, but MSAN is big and growing. We have big goals and plans for our native platform through this year and into 2023. Stay tuned. #ppccaht

— John Lee (@John_A_Lee) March 8, 2022


Resources from Microsoft Advertising

  • About Microsoft Advertising
  • Cruise Ads: Does it really matter if a cruise ship was raised “cage-free”? – Microsoft Advertising
  • Automotive Ads: Automotive Ads: showcase your offerings – Microsoft Advertising
  • Credit Card Ads: Credit card ads: Showcase your offerings – Microsoft Advertising
  • Tours & Activities Ads: Tours and Activities Ads – Microsoft Advertising
  • Ad Creator: Editing photos made easy with Ad Creator – Microsoft Advertising
  • Market Expansion: Microsoft Advertising launches in 29 new countries – Microsoft Advertising
  • Dynamic descriptions for DSA: Explore dynamic descriptions for Dynamic Search Ads – Microsoft Advertising
  • Video Extensions: Video Extensions: Stand out with video ads – Microsoft Advertising
  • Video Ads Microsoft Audience Network: Video ads on the Microsoft Audience Network – Microsoft Advertising

Filed Under: Chat Recaps, Guest Host

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Chat Recaps

  • ICYMI – Great PPC Posts You May Have Missed This Week – March 24, 2023
  • Staying Ahead of the Curve in PPC in 2023 – March 21, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – March 17, 2023
  • Wrangling Peformance Max with Guest Co-host Menachem Ani – March 14, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – March 10, 2023

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sembarista SEM Barista @sembarista ·
22m

Five brief but helpful tips for #Google #AdSense placement https://www.searchenginewatch.com/2016/06/27/five-brief-but-helpful-tips-for-google-adsense-placement/ #paidsearch #ppcchat

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esperinbound Esper Inbound @esperinbound ·
2h

This day in search marketing history: March 25
https://buff.ly/3nn9OIV
#ppcchat #esperfeed

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globalhoneybee Global Honey Bee @globalhoneybee ·
2h

Startup Beginner Guide To SEO & Digital Marketing https://myfrugalbusiness.com/2021/02/seo-digital-marketing-bootstrapped-startups.html

#ContentMarketing #SEO #DigitalMarketing #Startup #PPC #PPCChat #PPC2023 #SMM #SEM #Marketing #CMO

via @LeanStartupLive

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