Because we know how easy it is to miss a great PPC post in any given week, here are the ones we saw that we thought worth sharing this week.
Help for Ukraine SEO & PPC specialists seeking work (Search Engine Land)
- The Quiet Way Advertisers Are Tracking Your Browsing (Wired)
- Of 4,200 Visitors Driven by a Facebook Ad, How Many Should Convert? (Jon Loomer Digital)
- Case Study โ Performance of Static Ads vs. Video Ads on Pinterest (Creatopy)
- Google removed App campaign placement data from Ads and AdWords API reports (Search Engine Land)
- My Semi-Exhaustive Audit Checklist for Shopping Performance Drops (Zato Marketing)
- How Facebook advertisers are faring after Appleโs privacy update (Morning Brew)
- Mastering Facebook Ads In 2022 Through Incrementality (HubSpot)
- Uber Yelp Explore, Macy’s Omni-Strategy, Ukraine Brand Imperative (Near Media)
- New Google Analytics UTM Parameters (Google Analytics)
- Microsoft Advertising Editor rolls out support for Microsoft Audience Network campaigns (Search Engine Land)
- Meta Releases New ‘Widely Viewed Content’ Report for Facebook, Which Continues to be a Baffling Overview (Social Media Today)
- 16 Awesome Facebook Ad Examples (& Why They Work) (Wordstream)
- Facebook’s Meta facing order from Irish regulator to suspend data transfers to US (The Irish Times)
- Local Platforms Promote Integrity with Consumer Confidence at Risk (Street Fight)
- Microsoft Advertisingโs Ad Creator extracts site images for use in ads (Search Engine Land)
- Google launches new Google Analytics 4 home page (Search Engine Land)
- Advantage Plus Facebook Campaign Creation: What Is It? (Jon Loomer Digital)
- TikTok Shares New Tips on How to Maximize Branded Content on the Platform [Infographic] (Social Media Today)
- Google suspends all ad sales in Russia as censorship demands grow (Reuters)
- IAB Tech Lab Declines To Be The Admin For UID2 (But Hope Springs Eternal) (Ad Exchanger)