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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – March 4, 2022

Because we know how easy it is to miss a great PPC post in any given week, here are the ones we saw that we thought worth sharing this week.

Help for Ukraine SEO & PPC specialists seeking work (Search Engine Land)

  • The Quiet Way Advertisers Are Tracking Your Browsing (Wired)
  • Of 4,200 Visitors Driven by a Facebook Ad, How Many Should Convert? (Jon Loomer Digital)
  • Case Study – Performance of Static Ads vs. Video Ads on Pinterest (Creatopy)
  • Google removed App campaign placement data from Ads and AdWords API reports (Search Engine Land)
  • My Semi-Exhaustive Audit Checklist for Shopping Performance Drops (Zato Marketing)
  • How Facebook advertisers are faring after Apple’s privacy update (Morning Brew)
  • Mastering Facebook Ads In 2022 Through Incrementality (HubSpot)
  • Uber Yelp Explore, Macy’s Omni-Strategy, Ukraine Brand Imperative (Near Media)
  • New Google Analytics UTM Parameters (Google Analytics)
  • Microsoft Advertising Editor rolls out support for Microsoft Audience Network campaigns (Search Engine Land)
  • Meta Releases New ‘Widely Viewed Content’ Report for Facebook, Which Continues to be a Baffling Overview (Social Media Today)
  • 16 Awesome Facebook Ad Examples (& Why They Work) (Wordstream)
  • Facebook’s Meta facing order from Irish regulator to suspend data transfers to US (The Irish Times)
  • Local Platforms Promote Integrity with Consumer Confidence at Risk (Street Fight)
  • Microsoft Advertising’s Ad Creator extracts site images for use in ads (Search Engine Land)
  • Google launches new Google Analytics 4 home page (Search Engine Land)
  • Advantage Plus Facebook Campaign Creation: What Is It? (Jon Loomer Digital)
  • TikTok Shares New Tips on How to Maximize Branded Content on the Platform [Infographic] (Social Media Today)
  • Google suspends all ad sales in Russia as censorship demands grow (Reuters)
  • IAB Tech Lab Declines To Be The Admin For UID2 (But Hope Springs Eternal) (Ad Exchanger)

Filed Under: ICYMI, News

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ppcgreg Greg @ppcgreg ·
1m

#PPCChat

AdsLiaison @adsliaison

The Ads Transparency Center is starting to roll out globally today. It’s a searchable hub of all Search, YouTube and Display ads served by verified advertisers. https://blog.google/technology/ads/announcing-the-launch-of-the-new-ads-transparency-center/

Advertisers can learn more about verification here: https://support.google.com/adspolicy/answer/9703665#900

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scottomiller Scott Ostermiller @scottomiller ·
31m

I feel it’s a bit of a scam that #facebookads will only let you create a site visitor audience with a max duration of 180 days. You *KNOW* they have user data WAAAAY beyond that but, according to them, if it’s been > 180 days, that user is net-new. #ppcchat

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anthonyhigman Anthony Higman @anthonyhigman ·
1h

YouTube changed the name of the "Influence Consideration" campaign sub type to "Get views"

Only the name of this campaign sub type has changed, it still operates the same.

#PPCchat

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