It is so easy to miss a great PPC post in any given week, but perhaps especially this week with world events taking up a lot of brain space. Here are posts I saw that I though worth sharing:
- Meta Provides New Recommendations to Help Advertisers Lessen the Impacts of Apple’s ATT Update (Social Media Today)
- Microsoft Advertising rolls out dynamic descriptions for DSAs, which will become the default starting in April (Search Engine Land)
- New Navigation Experience in Campaign Manager (LinkedIn Help)
- Microsoft Ads Launches Dynamic Descriptions For Dynamic Search Ads (Search Engine Journal)
- Dear Meta: An Open Letter From Direct Response Advertisers (Foxwell Digital)
- Ireland nears Facebook decision key to EU-U.S. data transfers (Reuters)
- How Apple might break fingerprinting in iOS 16 (Mobile Dev Memo)
- How to Achieve More With Twitter Ads (Social Media Examiner)
- 70%+ Of Search Marketers Say Google Ads Cost Per Clicks Are Up (Search Engine Roundtable)
- Google Shopping Experience Scorecard Will Promote Merchants In Search That Provide Excellent Customer Service (Search Engine Roundtable)
- Automation Layering: The PPC Expertโs New Secret Sauce (Optmyzr)
- Pinterest Spring Resource Guide (Pinterest)
- TikTok Publishes New Rising Trends Report, Including Insights and Tips for Marketers (Social Media Today)
- Google Rolls Out Short Titles For Product Ads (Search Engine Journal)
- All of Your Performance Max Questions Answered by Ginny Marvin (PPC Chat)
- Meet Seller-Defined Audiences, The First Spec To Come Out Of Project Rearc (Ad Exchanger)
- RSA Optimization Series: Part 2: Learn to Create and Test RSAs in Google Ads (Adalysis)
- Auto-AppLIES! Microsoft Advertising Rolls Out Auto-Applied Recommendations (Latest Episode of Marketing O’Clock)