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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – February 25, 2022

It is so easy to miss a great PPC post in any given week, but perhaps especially this week with world events taking up a lot of brain space. Here are posts I saw that I though worth sharing:

  • Meta Provides New Recommendations to Help Advertisers Lessen the Impacts of Apple’s ATT Update (Social Media Today)
  • Microsoft Advertising rolls out dynamic descriptions for DSAs, which will become the default starting in April (Search Engine Land)
  • New Navigation Experience in Campaign Manager (LinkedIn Help)
  • Microsoft Ads Launches Dynamic Descriptions For Dynamic Search Ads (Search Engine Journal)
  • Dear Meta: An Open Letter From Direct Response Advertisers (Foxwell Digital)
  • Ireland nears Facebook decision key to EU-U.S. data transfers (Reuters)
  • How Apple might break fingerprinting in iOS 16 (Mobile Dev Memo)
  • How to Achieve More With Twitter Ads (Social Media Examiner)
  • 70%+ Of Search Marketers Say Google Ads Cost Per Clicks Are Up (Search Engine Roundtable)
  • Google Shopping Experience Scorecard Will Promote Merchants In Search That Provide Excellent Customer Service (Search Engine Roundtable)
  • Automation Layering: The PPC Expert’s New Secret Sauce (Optmyzr)
  • Pinterest Spring Resource Guide (Pinterest)
  • TikTok Publishes New Rising Trends Report, Including Insights and Tips for Marketers (Social Media Today)
  • Google Rolls Out Short Titles For Product Ads (Search Engine Journal)
  • All of Your Performance Max Questions Answered by Ginny Marvin (PPC Chat)
  • Meet Seller-Defined Audiences, The First Spec To Come Out Of Project Rearc (Ad Exchanger)
  • RSA Optimization Series: Part 2: Learn to Create and Test RSAs in Google Ads (Adalysis)
  • Auto-AppLIES! Microsoft Advertising Rolls Out Auto-Applied Recommendations (Latest Episode of Marketing O’Clock)

Filed Under: ICYMI, News

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anthonyhigman Anthony Higman @anthonyhigman ·
46m

YouTube changed the name of the "Influence Consideration" campaign sub type to "Get views"

Only the name of this campaign sub type has changed, it still operates the same.

#PPCchat

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anthonyhigman Anthony Higman @anthonyhigman ·
51m

YouTube In-feed video ads now include both YouTube networks and no opt out. Specifically for in-feed video ads.

#PPCchat

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ppckirk Kirk Williams @ppckirk ·
2h

Going to record a podcast today with @Ben__Kruger digging into "Improving the Google Rep + Advertiser Relationships". What questions should I ask, or things should I bring up #ppcchat?

(We'll hit the normal things discussed on Twitter but I don't want to miss any ponderings)

Reply on Twitter 1641096060012744706 Retweet on Twitter 1641096060012744706 1 Like on Twitter 1641096060012744706 4 Twitter 1641096060012744706
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