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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – February 25, 2022

It is so easy to miss a great PPC post in any given week, but perhaps especially this week with world events taking up a lot of brain space. Here are posts I saw that I though worth sharing:

  • Meta Provides New Recommendations to Help Advertisers Lessen the Impacts of Apple’s ATT Update (Social Media Today)
  • Microsoft Advertising rolls out dynamic descriptions for DSAs, which will become the default starting in April (Search Engine Land)
  • New Navigation Experience in Campaign Manager (LinkedIn Help)
  • Microsoft Ads Launches Dynamic Descriptions For Dynamic Search Ads (Search Engine Journal)
  • Dear Meta: An Open Letter From Direct Response Advertisers (Foxwell Digital)
  • Ireland nears Facebook decision key to EU-U.S. data transfers (Reuters)
  • How Apple might break fingerprinting in iOS 16 (Mobile Dev Memo)
  • How to Achieve More With Twitter Ads (Social Media Examiner)
  • 70%+ Of Search Marketers Say Google Ads Cost Per Clicks Are Up (Search Engine Roundtable)
  • Google Shopping Experience Scorecard Will Promote Merchants In Search That Provide Excellent Customer Service (Search Engine Roundtable)
  • Automation Layering: The PPC Expert’s New Secret Sauce (Optmyzr)
  • Pinterest Spring Resource Guide (Pinterest)
  • TikTok Publishes New Rising Trends Report, Including Insights and Tips for Marketers (Social Media Today)
  • Google Rolls Out Short Titles For Product Ads (Search Engine Journal)
  • All of Your Performance Max Questions Answered by Ginny Marvin (PPC Chat)
  • Meet Seller-Defined Audiences, The First Spec To Come Out Of Project Rearc (Ad Exchanger)
  • RSA Optimization Series: Part 2: Learn to Create and Test RSAs in Google Ads (Adalysis)
  • Auto-AppLIES! Microsoft Advertising Rolls Out Auto-Applied Recommendations (Latest Episode of Marketing O’Clock)

Filed Under: ICYMI, News

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duanebrown avatar; Duane Brown 🇨🇦🏳️‍🌈 4x Vax'ed! @duanebrown ·
3 Oct 1709106141240725557

I really like Satya Nadella and his book from a number of years ago. #ppcchat

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kasimaslam avatar; Kasim Aslam @kasimaslam ·
2 Oct 1708982389118996589

Follow Ralph Burns' tip and ask the agency about their reps. 

Full episode 💩 https://www.youtube.com/watch?v=7a_wLbTIFgc

#digitalmarketing #ppcchat #marketingagency

Image for the Tweet beginning: Follow Ralph Burns' tip and Twitter feed video.
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AnthonyHigman avatar; Anthony Higman @AnthonyHigman ·
2 Oct 1708964003202892279

Google ads tip!

Seeing lots of new weird URL's in your Google ads account?

Add "Com" as a negative to one of your negative keywords lists.

#PPCchat

Reply on Twitter 1708964003202892279 Retweet on Twitter 1708964003202892279 0 Like on Twitter 1708964003202892279 2 Twitter 1708964003202892279
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