Because we all know how easy it is to miss a great PPC post in any given week, here are the ones I saw this week that I thought worth sharing:
- Snapchat will put ads within stories and share the money with creators (The Verge)
- 10 Facebook Website Custom Audience Strategies (Jon Loomer)
- Benefits of Google’s Search Ads 360, Revamped (Practical Ecommerce)
- Meta’s Facebook to pay $90 million to settle privacy lawsuit over user tracking (Reuters)
- Google to overhaul ad tracking on Android phones used by billions (Washington Post)
- Google keeps Android ad tool into at least 2024, exploring other options (Yahoo Finance)
- Google doesn’t want to pull an Apple with new ad tracking changes for Android (Android Police)
- Responsive Search Ads Are Now Default Type for Google Ads (Search Engine Journal)
- Meta Announces New Mission Statement as it Looks Towards the Metaverse Future (Social Media Today)
- How To Implement GA4 Tracking Via JSON Files (Absolute – written by PPC Chat Audio Chat regular Tiffany Shears)
- IAB Europe to Appeal Belgian Data Protection Authority Ruling (IAB Europe)
- TikTok’s brand safety center consolidates transparency updates, announcements and partnerships (Search Engine Land)
- Free Google Ads Script To Dynamically Change Target ROAS (Search Engine Journal)
- The Top 50 Digital Marketing Twitter Accounts To Follow in 2022 (The Online Advertising Guide)
- Google Highlights Performance Max Campaigns In Weekly PPC Chat (Search Engine Journal)
- NFTs and Marketing: What Businesses Need to Know (Social Media Examiner)
- Two U.S. Big Tech antitrust bills backed by publisher trade group (Reuters)
- Meta, Google Face Data Doomsday as Key EU Decision Looms (Bloomberg)
- Google confirms Standard Shopping campaigns will remain available (Search Engine Land)
- Google Outlines ‘Privacy Sandbox’ Initiative for Android, the Next Stage of the Data Privacy Shift (Social Media Today)
- Google plans privacy change similar to Apple’s, which wiped $230 billion off Facebook’s market cap (CNBC)
- Just call it Andro. Android Removes it’s Cross-App Advertising ID (Latest episode of Marketing O’Clock)