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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – February 18, 2022

Because we all know how easy it is to miss a great PPC post in any given week, here are the ones I saw this week that I thought worth sharing:

  • Snapchat will put ads within stories and share the money with creators (The Verge)
  • 10 Facebook Website Custom Audience Strategies (Jon Loomer)
  • Benefits of Google’s Search Ads 360, Revamped (Practical Ecommerce)
  • Meta’s Facebook to pay $90 million to settle privacy lawsuit over user tracking (Reuters)
  • Google to overhaul ad tracking on Android phones used by billions (Washington Post)
  • Google keeps Android ad tool into at least 2024, exploring other options (Yahoo Finance)
  • Google doesn’t want to pull an Apple with new ad tracking changes for Android (Android Police)
  • Responsive Search Ads Are Now Default Type for Google Ads (Search Engine Journal)
  • Meta Announces New Mission Statement as it Looks Towards the Metaverse Future (Social Media Today)
  • How To Implement GA4 Tracking Via JSON Files (Absolute – written by PPC Chat Audio Chat regular Tiffany Shears)
  • IAB Europe to Appeal Belgian Data Protection Authority Ruling (IAB Europe)
  • TikTok’s brand safety center consolidates transparency updates, announcements and partnerships (Search Engine Land)
  • Free Google Ads Script To Dynamically Change Target ROAS (Search Engine Journal)
  • The Top 50 Digital Marketing Twitter Accounts To Follow in 2022 (The Online Advertising Guide)
  • Google Highlights Performance Max Campaigns In Weekly PPC Chat (Search Engine Journal)
  • NFTs and Marketing: What Businesses Need to Know (Social Media Examiner)
  • Two U.S. Big Tech antitrust bills backed by publisher trade group (Reuters)
  • Meta, Google Face Data Doomsday as Key EU Decision Looms (Bloomberg)
  • Google confirms Standard Shopping campaigns will remain available (Search Engine Land)
  • Google Outlines ‘Privacy Sandbox’ Initiative for Android, the Next Stage of the Data Privacy Shift (Social Media Today)
  • Google plans privacy change similar to Apple’s, which wiped $230 billion off Facebook’s market cap (CNBC)
  • Just call it Andro. Android Removes it’s Cross-App Advertising ID (Latest episode of Marketing O’Clock)

Filed Under: News

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duanebrown avatar; Duane Brown 🇨🇦🏳️‍🌈 4x Vax'ed! @duanebrown ·
3 Oct 1709106141240725557

I really like Satya Nadella and his book from a number of years ago. #ppcchat

Reply on Twitter 1709106141240725557 Retweet on Twitter 1709106141240725557 0 Like on Twitter 1709106141240725557 1 Twitter 1709106141240725557
kasimaslam avatar; Kasim Aslam @kasimaslam ·
2 Oct 1708982389118996589

Follow Ralph Burns' tip and ask the agency about their reps. 

Full episode 💩 https://www.youtube.com/watch?v=7a_wLbTIFgc

#digitalmarketing #ppcchat #marketingagency

Image for the Tweet beginning: Follow Ralph Burns' tip and Twitter feed video.
Reply on Twitter 1708982389118996589 Retweet on Twitter 1708982389118996589 0 Like on Twitter 1708982389118996589 0 Twitter 1708982389118996589
AnthonyHigman avatar; Anthony Higman @AnthonyHigman ·
2 Oct 1708964003202892279

Google ads tip!

Seeing lots of new weird URL's in your Google ads account?

Add "Com" as a negative to one of your negative keywords lists.

#PPCchat

Reply on Twitter 1708964003202892279 Retweet on Twitter 1708964003202892279 0 Like on Twitter 1708964003202892279 2 Twitter 1708964003202892279
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