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PPCChat

The Official Home of the Twitter Chat

Google Ads Performance Max – with Ginny Marvin – February 15, 2022

This week’s chat was guest hosted by Ginny Marvin of Google Ads and the topic was “Google Ads Performance Max Campaigns”.

Read the full chat recap here.

Listen to the chat recap here.

(Podcasts are also available on iTunes and Google).


Questions for Ginny:

Glad you asked. Yes: 1. For exclusions: Content exclusions are available and we will be introducing keyword exclusions at the account level to address brand safety concerns. #ppcchat

— AdsLiaison (@adsliaison) February 15, 2022

2. Re cannibalization: In Search, when a query exactly matches (including spell corrected queries) an exact, phrase or broad match keyword within a Search campaign, that will be prioritized in serving over Performance Max. IOW, your Search keywords trump Performance Max #ppcchat

— AdsLiaison (@adsliaison) February 15, 2022

A5. Good news: Editor will support PMax campaigns in the next version release #ppcchat

— AdsLiaison (@adsliaison) February 15, 2022

A5. On Control/lack of exclusions: PMax focuses on your goal & driving more convs towards that goal. By providing automation w/ the broadest set of options, PMax can see which channel & format can deliver the highest-value conversion at the best marginal ROI at auction time. 1/3

— AdsLiaison (@adsliaison) February 15, 2022

A5. On Control/lack of exclusions: PMax focuses on your goal & driving more convs towards that goal. By providing automation w/ the broadest set of options, PMax can see which channel & format can deliver the highest-value conversion at the best marginal ROI at auction time. 1/3

— AdsLiaison (@adsliaison) February 15, 2022

Note that Account-level placement exclusions are available for advertisers with brand safety concerns. 3/3 #ppcchat

— AdsLiaison (@adsliaison) February 15, 2022

Assets reporting shows top creative assets & the audience segments they’re resonating with.
The Combinations report shows top creative asset combinations (image, text-only, video) & you can see how those combinations serve as an ad. 2/3

— AdsLiaison (@adsliaison) February 15, 2022

Placements report is available under Reports > Predefined > Other.
& the Bid strategy report helps show how your Smart Bidding strategy is performing https://t.co/Gv6kyEqeFF. 3/3

— AdsLiaison (@adsliaison) February 15, 2022

A4. That’s correct, when a query exactly matches (including spell corrected queries) an exact, phrase or broad match keyword within a Search campaign, that will be prioritized in serving over Performance Max. #ppcchat

— AdsLiaison (@adsliaison) February 15, 2022

PMax is goal-based & designed for customer acquisition – whether that’s leads, online sales, and/or in-store visits. The campaign identifies the inventory most likely to achieve your goals. #ppcchat

— AdsLiaison (@adsliaison) February 15, 2022

Performance Max Resources

  • PMax best practices guide: https://support.google.com/google-ads/answer/11546049 
  • Webinar on PMax 2/22: https://adsonair.withgoogle.com/events/get-ready-to-upgrade-to-performance-max 
  • Blog post on the SSC & Local campaigns upgrade timeline: https://blog.google/products/ads-commerce/upgrade-to-performance-max/
  • Feedback form for SSC & Local campaign upgrades: https://services.google.com/fb/forms/upgrade-performance-max/
  • Bid strategy report for automated bidding strategies: https://support.google.com/google-ads/answer/7074566 

Filed Under: Chat Recaps, Google Ads, Guest Host

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Chat Recaps

  • ICYMI – Great PPC Posts You May Have Missed This Week – March 24, 2023
  • Staying Ahead of the Curve in PPC in 2023 – March 21, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – March 17, 2023
  • Wrangling Peformance Max with Guest Co-host Menachem Ani – March 14, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – March 10, 2023

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ppc_fraser Fraser Andrews @ppc_fraser ·
21m

Reposting in a calmer approach (s/o to @PayPerMitch for making sense of my original ramblings) are people noticing big data delays in GA4 than compared to UA #PPCChat

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ppc_fraser Fraser Andrews @ppc_fraser ·
27m

Thinking of trialling some YouTube Audio ads for a few clients in the coming weeks. I'll obviously report back on general findings with #PPCChat but is there anything people may wanna know?

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esperinbound Esper Inbound @esperinbound ·
43m

Brand safety in video game advertising
https://buff.ly/42NAIts
#ppcchat #esperfeed

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