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PPCChat

The Official Home of the Twitter Chat

Google Ads Performance Max – with Ginny Marvin – February 15, 2022

This week’s chat was guest hosted by Ginny Marvin of Google Ads and the topic was “Google Ads Performance Max Campaigns”.

Read the full chat recap here.

Listen to the chat recap here.

(Podcasts are also available on iTunes and Google).


Questions for Ginny:

Glad you asked. Yes: 1. For exclusions: Content exclusions are available and we will be introducing keyword exclusions at the account level to address brand safety concerns. #ppcchat

— AdsLiaison (@adsliaison) February 15, 2022

2. Re cannibalization: In Search, when a query exactly matches (including spell corrected queries) an exact, phrase or broad match keyword within a Search campaign, that will be prioritized in serving over Performance Max. IOW, your Search keywords trump Performance Max #ppcchat

— AdsLiaison (@adsliaison) February 15, 2022

A5. Good news: Editor will support PMax campaigns in the next version release #ppcchat

— AdsLiaison (@adsliaison) February 15, 2022

A5. On Control/lack of exclusions: PMax focuses on your goal & driving more convs towards that goal. By providing automation w/ the broadest set of options, PMax can see which channel & format can deliver the highest-value conversion at the best marginal ROI at auction time. 1/3

— AdsLiaison (@adsliaison) February 15, 2022

A5. On Control/lack of exclusions: PMax focuses on your goal & driving more convs towards that goal. By providing automation w/ the broadest set of options, PMax can see which channel & format can deliver the highest-value conversion at the best marginal ROI at auction time. 1/3

— AdsLiaison (@adsliaison) February 15, 2022

Note that Account-level placement exclusions are available for advertisers with brand safety concerns. 3/3 #ppcchat

— AdsLiaison (@adsliaison) February 15, 2022

Assets reporting shows top creative assets & the audience segments they’re resonating with.
The Combinations report shows top creative asset combinations (image, text-only, video) & you can see how those combinations serve as an ad. 2/3

— AdsLiaison (@adsliaison) February 15, 2022

Placements report is available under Reports > Predefined > Other.
& the Bid strategy report helps show how your Smart Bidding strategy is performing https://t.co/Gv6kyEqeFF. 3/3

— AdsLiaison (@adsliaison) February 15, 2022

A4. That’s correct, when a query exactly matches (including spell corrected queries) an exact, phrase or broad match keyword within a Search campaign, that will be prioritized in serving over Performance Max. #ppcchat

— AdsLiaison (@adsliaison) February 15, 2022

PMax is goal-based & designed for customer acquisition – whether that’s leads, online sales, and/or in-store visits. The campaign identifies the inventory most likely to achieve your goals. #ppcchat

— AdsLiaison (@adsliaison) February 15, 2022

Performance Max Resources

  • PMax best practices guide: https://support.google.com/google-ads/answer/11546049 
  • Webinar on PMax 2/22: https://adsonair.withgoogle.com/events/get-ready-to-upgrade-to-performance-max 
  • Blog post on the SSC & Local campaigns upgrade timeline: https://blog.google/products/ads-commerce/upgrade-to-performance-max/
  • Feedback form for SSC & Local campaign upgrades: https://services.google.com/fb/forms/upgrade-performance-max/
  • Bid strategy report for automated bidding strategies: https://support.google.com/google-ads/answer/7074566 

Filed Under: Chat Recaps, Google Ads, Guest Host

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Chat Recaps

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duanebrown avatar; Duane Brown 🇨🇦🏳️‍🌈 4x Vax'ed! @duanebrown ·
3 Oct 1709106141240725557

I really like Satya Nadella and his book from a number of years ago. #ppcchat

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kasimaslam avatar; Kasim Aslam @kasimaslam ·
2 Oct 1708982389118996589

Follow Ralph Burns' tip and ask the agency about their reps. 

Full episode 💩 https://www.youtube.com/watch?v=7a_wLbTIFgc

#digitalmarketing #ppcchat #marketingagency

Image for the Tweet beginning: Follow Ralph Burns' tip and Twitter feed video.
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AnthonyHigman avatar; Anthony Higman @AnthonyHigman ·
2 Oct 1708964003202892279

Google ads tip!

Seeing lots of new weird URL's in your Google ads account?

Add "Com" as a negative to one of your negative keywords lists.

#PPCchat

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