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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – February 11, 2022

Because we all know how easy it is to miss a great PPC post during the week, here are the ones I saw this week that I thought worth sharing:

  • The Rundown: Google, Meta and Amazon are on track to absorb more than 50% of all ad money in 2022 (DigiDay)
  • Digital Advertising in 2022 (Stratechery)
  • TikTok shares your data more than any other social media app — and it’s unclear where it goes, study says (CNBC)
  • Facebook market cap falls below $600 billion — which could actually help it dodge new antitrust scrutiny (CNBC)
  • Could Facebook and Instagram Really Be Removed from Europe? (Social Media Today)
  • RSA Optimization Series: Part 1 – RSAs vs ETAs (Adalysis)
  • TikTok shares your data more than any other social media app — and it’s unclear where it goes, study says (CNBC)
  • Google’s Privacy Sandbox ad-tracking overhaul clears major regulatory hurdle (The Verge)
  • France’s privacy watchdog latest to find Google Analytics breaches GDPR (TechCrunch)
  • Regarding international data transfers in Google Analytics (Google Analytics Help)
  • Google tests bulleted lists in ads (Search Engine Land)
  • YouTube reveals 2022 roadmap for shopping features, Shorts and more (Search Engine Land)
  • Be ready for what’s next: growing your business in 2022 (Google Ads Blog)
  • Google ad label experiment makes it easier to distinguish paid results (Search Engine Land)

Filed Under: ICYMI, News

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anthonyhigman Anthony Higman @anthonyhigman ·
37m

YouTube changed the name of the "Influence Consideration" campaign sub type to "Get views"

Only the name of this campaign sub type has changed, it still operates the same.

#PPCchat

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anthonyhigman Anthony Higman @anthonyhigman ·
42m

YouTube In-feed video ads now include both YouTube networks and no opt out. Specifically for in-feed video ads.

#PPCchat

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ppckirk Kirk Williams @ppckirk ·
2h

Going to record a podcast today with @Ben__Kruger digging into "Improving the Google Rep + Advertiser Relationships". What questions should I ask, or things should I bring up #ppcchat?

(We'll hit the normal things discussed on Twitter but I don't want to miss any ponderings)

Reply on Twitter 1641096060012744706 Retweet on Twitter 1641096060012744706 1 Like on Twitter 1641096060012744706 4 Twitter 1641096060012744706
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