Because we all know how easy it is to miss a great PPC post during the week, here are the ones I saw this week that I thought worth sharing:
- The Rundown: Google, Meta and Amazon are on track to absorb more than 50% of all ad money in 2022 (DigiDay)
- Digital Advertising in 2022 (Stratechery)
- TikTok shares your data more than any other social media app — and it’s unclear where it goes, study says (CNBC)
- Facebook market cap falls below $600 billion — which could actually help it dodge new antitrust scrutiny (CNBC)
- Could Facebook and Instagram Really Be Removed from Europe? (Social Media Today)
- RSA Optimization Series: Part 1 – RSAs vs ETAs (Adalysis)
- TikTok shares your data more than any other social media app — and it’s unclear where it goes, study says (CNBC)
- Google’s Privacy Sandbox ad-tracking overhaul clears major regulatory hurdle (The Verge)
- France’s privacy watchdog latest to find Google Analytics breaches GDPR (TechCrunch)
- Regarding international data transfers in Google Analytics (Google Analytics Help)
- Google tests bulleted lists in ads (Search Engine Land)
- YouTube reveals 2022 roadmap for shopping features, Shorts and more (Search Engine Land)
- Be ready for what’s next: growing your business in 2022 (Google Ads Blog)
- Google ad label experiment makes it easier to distinguish paid results (Search Engine Land)