Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:
- How To Appraise & Optimize Any Landing Page By Campaign Performance (Search Engine Journal)
- In blow to telecoms, California’s net neutrality law upheld (NBC News)
- Google Loses Its Bid to Topple a $112 Million French Privacy Fine (Bloomberg)
- Microsoft rolls out portfolio bid strategies and automated integration with Google Tag Manager (Search Engine Land)
- Nine Strategies to Keep In Mind for TikTok Ads (Foxwell Digital)
- Ad Account Structure Guidelines for Large Accounts (Foxwell Digital)
- Auto-tagging added to Google Merchant Center free listings (Search Engine Land)
- German Court Rules Websites Embedding Google Fonts Violates GDPR (The Hacker News)
- Alphabet reports big fourth-quarter beat; stock pops (CNBC)
- The New Normal – How the Covid-19 pandemic is shaping our shopping searches (Google Trends & Axios)
- Fashion Nova will Pay $4.2 Million as part of Settlement of FTC Allegations it Blocked Negative Reviews of Products (FTC)
- Apple ad revenues skyrocket amid its privacy changes (eMarketer)
- Google finally launches revamped Partners program (Search Engine Land)
- GDPR enforcer rules that IAB Europe’s consent popups are unlawful (Irish Council for Civil Liberties)
- The TCF – IAB Europe’s GDPR Workaround – Got Shot Down By Belgium’s DPA, With Six Months To Fix It (AdExchanger)
- Behavioral ad industry gets hard reform deadline after IAB’s TCF found to breach Europe’s GDPR (TechCrunch)
- The definitive guide to modern creative testing (Marpipe)
- Facebook says Apple iOS privacy change will result in $10 billion revenue hit this year (CNBC)
- Happy Data Privacy Day! 13 experts share predictions for what’s to come (The Drum)
- Amazon finally reveals the size of its massive ad business (Axios)
- Amazon trots out YouTube-sized advertising business (Reuters)
- Traditional B2B Sales and Marketing Are Becoming Obsolete (Harvard Business Review)
- Snapchat Rises to 319 Million Daily Users, Posts Strong Revenue Result for Q4 (Social Media Today)
- 18 Instagram Tools to Improve Your Marketing (Social Media Examiner)
- Latest Marketing O’Clock episode – Push it to the (P)Max. Smart Shopping & Local Campaigns Will Migrate to Performance Max