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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – February 4, 2022

Because we all know how easy it is to miss a great PPC post or thread in any given week, here are the ones I saw that I thought worth sharing:

  • How To Appraise & Optimize Any Landing Page By Campaign Performance (Search Engine Journal)
  • In blow to telecoms, California’s net neutrality law upheld (NBC News)
  • Google Loses Its Bid to Topple a $112 Million French Privacy Fine (Bloomberg)
  • Microsoft rolls out portfolio bid strategies and automated integration with Google Tag Manager (Search Engine Land)
  • Nine Strategies to Keep In Mind for TikTok Ads (Foxwell Digital)
  • Ad Account Structure Guidelines for Large Accounts (Foxwell Digital)
  • Auto-tagging added to Google Merchant Center free listings (Search Engine Land)
  • German Court Rules Websites Embedding Google Fonts Violates GDPR (The Hacker News)
  • Alphabet reports big fourth-quarter beat; stock pops (CNBC)
  • The New Normal – How the Covid-19 pandemic is shaping our shopping searches (Google Trends & Axios)
  • Fashion Nova will Pay $4.2 Million as part of Settlement of FTC Allegations it Blocked Negative Reviews of Products (FTC)
  • Apple ad revenues skyrocket amid its privacy changes (eMarketer)
  • Google finally launches revamped Partners program (Search Engine Land)
  • GDPR enforcer rules that IAB Europe’s consent popups are unlawful (Irish Council for Civil Liberties)
  • The TCF – IAB Europe’s GDPR Workaround – Got Shot Down By Belgium’s DPA, With Six Months To Fix It (AdExchanger)
  • Behavioral ad industry gets hard reform deadline after IAB’s TCF found to breach Europe’s GDPR (TechCrunch)
  • The definitive guide to modern creative testing (Marpipe)
  • Facebook says Apple iOS privacy change will result in $10 billion revenue hit this year (CNBC)
  • Happy Data Privacy Day! 13 experts share predictions for what’s to come (The Drum)
  • Amazon finally reveals the size of its massive ad business (Axios)
  • Amazon trots out YouTube-sized advertising business (Reuters)
  • Traditional B2B Sales and Marketing Are Becoming Obsolete (Harvard Business Review)
  • Snapchat Rises to 319 Million Daily Users, Posts Strong Revenue Result for Q4 (Social Media Today)
  • 18 Instagram Tools to Improve Your Marketing (Social Media Examiner)
  • Latest Marketing O’Clock episode – Push it to the (P)Max. Smart Shopping & Local Campaigns Will Migrate to Performance Max

Filed Under: ICYMI, News

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anthonyhigman Anthony Higman @anthonyhigman ·
29m

YouTube changed the name of the "Influence Consideration" campaign sub type to "Get views"

Only the name of this campaign sub type has changed, it still operates the same.

#PPCchat

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anthonyhigman Anthony Higman @anthonyhigman ·
34m

YouTube In-feed video ads now include both YouTube networks and no opt out. Specifically for in-feed video ads.

#PPCchat

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ppckirk Kirk Williams @ppckirk ·
2h

Going to record a podcast today with @Ben__Kruger digging into "Improving the Google Rep + Advertiser Relationships". What questions should I ask, or things should I bring up #ppcchat?

(We'll hit the normal things discussed on Twitter but I don't want to miss any ponderings)

Reply on Twitter 1641096060012744706 Retweet on Twitter 1641096060012744706 1 Like on Twitter 1641096060012744706 4 Twitter 1641096060012744706
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