Because we all know how easy it is to miss a great PPC post during the week, I have saved the ones I found interesting all week to share with you! This week I also included 2 Twitter threads that are of interest to PPC professionals:
- Hands On with ODAX: A Guide to Facebook Objectives (Jon Loomer)
- Should You Use Seller Ratings In Your Google Ads Campaigns? (Group Twenty Seven)
- Google kills FLoC, introduces Topics API as its next-gen targeting tech (Search Engine Land)
- The Industry Is Still On Tenterhooks About A Universal Opt-Out Signal Under CPRA (Ad Exchanger)
- Google’s third-party cookie plans face pushback from Germany’s largest publishers (eMarketer)
- Get to know the new Topics API for Privacy Sandbox (Google)
- The Topics API (On Github from Google)
- tCPA may not be going away (yet), but it should: Why it’s time to embrace value-based bidding (Search Engine Land)
- Snap Renews Content Deals With Disney, NBCU, ViacomCBS (EXCLUSIVE) (Variety)
- Google’s Topics API: Advertisers share concerns about topic diversity and other potential challenges (Search Engine Land)
- Google Sunsets FLoC, Announces New Topics API Solution (Search Engine Journal)
- Get ready for Smart Shopping and Local campaign upgrades (Google Ads)
- Smart Shopping and Local campaigns to be transitioned to Performance Max by end of Sept. 2022 (Search Engine Land)
- Registration link for Google Ads On Air about Performance Max (Google)
- Google Ads Feedback form for Performance Max & Local Campaigns (Google Ads)
- Learn How TikTok Advertising Works With This Free Guide (Search Engine Journal)
- Snapchat Adds ‘Catalog-Powered Shopping Lenses’ to Simplify AR Product Displays (Social Media Today)
- Twitter Adds New Data Tracking Options to Ad Manager, New Overview of Tag Events (Social Media Today)
- TikTok Launches ‘Instant Pages’ Ad Display Option to Improve Load Times and Response for Promotions (Social Media Today)
- Why Decentralized Autonomous Organizations Matter (Social Media Examiner)
- How to Manage Instagram Ads: 6 Time-Saving Tips (Social Media Examiner)
- Europe’s Publishers Call For GDPR Challenges To Be Addressed Urgently On Data Protection Day (European Publishers Council)
- Microsoft’s ad revenue hit $10B, and it’s investing — is it a sleeping giant about to wake? (DigiDay)
- Marketing O’Clock latest episode – What a ClusterFLoC. Google’s New Interest Targeting Is a Major Topic(s) of Conversation
Twitter thread on the latest privacy news:
Our DPO Newsletter #41 is out! Here’s a 🧵 thread on the latest in #DataProtection & #Privacy Law:
— iubenda (@iubenda) January 27, 2022
Another Twitter thread with public comments on Accountable Tech’s petition in support of “banning surveillance advertising”
We’re blown away by the diverse array of advocacy organizations, businesses, lawmakers, and experts who have come forward to support our rulemaking petition urging the FTC to promulgate new rules to #BanSurveillanceAdvertising.
Take a look at some public comments below. 🧵 pic.twitter.com/2OqPbygiX9
— Accountable Tech (@accountabletech) January 27, 2022