This week’s chat was hosted by Julie Friedman Bacchini and the topic was “Digital Advertising & Privacy – Can They Coexist?”.
Read the full chat recap here.
Listen to the podcast recap here.
(Podcasts are also available on iTunes and Google).
Some highlighted tweets from the chat:
A2 we haven’t talked about it a ton, but I would say the overall reactions are similar to the “average” reaction out there. They like the idea of privacy, but also want targeted ads. The great advertising dilemma of 2020-2030. #ppcchat
โ Kirk Williams ๐ด (@PPCKirk) January 25, 2022
Q3: Do you have different views on user privacy as a marketer versus you as a consumer? If so, how do you reconcile those views?
A3: #ppcchat Absolutely, and they are polar opposites. DON’T TRACK ME!!! vs. C’MON JUST LET ME DO IT AND STOP BEING LAME. It is a great internal monologue pic.twitter.com/kP53MgRpLF
โ Jon Kagan (@JonKagan) January 25, 2022
A1: Even for big brands with deep pockets this is hardly feasible, let alone small brands and local businesses. Even Google can’t get it straight, how can they expect the rest of us to? #PPCchathttps://t.co/uY9xdHskNo https://t.co/H0Nj3in0nt
โ Elizabeth Rule (@ownyourserp) January 25, 2022
Q6: Are you and your clients or stakeholders planning for and/or taking any active steps with regard to data privacy when it comes to your digital advertising?
A6: I don’t think there is clear direction on what/how to change anything currently. There is some direction but even that is murky.
I keep recommending that brand speak with legal counsel to go over the current regulations and what they/we should be doing. #ppcchat
โ Lawrence Chasse (@lchasse) January 25, 2022