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PPCChat

The Official Home of the Twitter Chat

Digital Advertising & Privacy – Can They Coexist? – January 25, 2022

This week’s chat was hosted by Julie Friedman Bacchini and the topic was “Digital Advertising & Privacy – Can They Coexist?”.

Read the full chat recap here.

Listen to the podcast recap here.

(Podcasts are also available on iTunes and Google).


Some highlighted tweets from the chat:

A2 we haven’t talked about it a ton, but I would say the overall reactions are similar to the “average” reaction out there. They like the idea of privacy, but also want targeted ads. The great advertising dilemma of 2020-2030. #ppcchat

β€” Kirk Williams 🚴 (@PPCKirk) January 25, 2022

Q3: Do you have different views on user privacy as a marketer versus you as a consumer? If so, how do you reconcile those views?

A3: #ppcchat Absolutely, and they are polar opposites. DON’T TRACK ME!!! vs. C’MON JUST LET ME DO IT AND STOP BEING LAME. It is a great internal monologue pic.twitter.com/kP53MgRpLF

β€” Jon Kagan (@JonKagan) January 25, 2022

A1: Even for big brands with deep pockets this is hardly feasible, let alone small brands and local businesses. Even Google can’t get it straight, how can they expect the rest of us to? #PPCchathttps://t.co/uY9xdHskNo https://t.co/H0Nj3in0nt

β€” Elizabeth Rule (@ownyourserp) January 25, 2022

Q6: Are you and your clients or stakeholders planning for and/or taking any active steps with regard to data privacy when it comes to your digital advertising?

A6: I don’t think there is clear direction on what/how to change anything currently. There is some direction but even that is murky.

I keep recommending that brand speak with legal counsel to go over the current regulations and what they/we should be doing. #ppcchat

β€” Lawrence Chasse (@lchasse) January 25, 2022

Filed Under: Chat Recaps, Privacy

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Chat Recaps

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Follow #ppcchat On Twitter

duanebrown avatar; Duane Brown πŸ‡¨πŸ‡¦πŸ³οΈβ€πŸŒˆ 4x Vax'ed! @duanebrown ·
24h 1709106141240725557

I really like Satya Nadella and his book from a number of years ago. #ppcchat

Reply on Twitter 1709106141240725557 Retweet on Twitter 1709106141240725557 0 Like on Twitter 1709106141240725557 1 Twitter 1709106141240725557
kasimaslam avatar; Kasim Aslam @kasimaslam ·
2 Oct 1708982389118996589

Follow Ralph Burns' tip and ask the agency about their reps.Β 

Full episode πŸ’© https://www.youtube.com/watch?v=7a_wLbTIFgc

#digitalmarketing #ppcchat #marketingagency

Image for the Tweet beginning: Follow Ralph Burns' tip and Twitter feed video.
Reply on Twitter 1708982389118996589 Retweet on Twitter 1708982389118996589 0 Like on Twitter 1708982389118996589 0 Twitter 1708982389118996589
AnthonyHigman avatar; Anthony Higman @AnthonyHigman ·
2 Oct 1708964003202892279

Google ads tip!

Seeing lots of new weird URL's in your Google ads account?

Add "Com" as a negative to one of your negative keywords lists.

#PPCchat

Reply on Twitter 1708964003202892279 Retweet on Twitter 1708964003202892279 0 Like on Twitter 1708964003202892279 2 Twitter 1708964003202892279
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