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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – January 21, 2022

Because we all know how easy it is to miss a great PPC post in any given week, here are ones I saw that I thought of interest. Saw something I missed? Let me know and I will add it (julie@officialppcchat.com) or on Twitter @NeptuneMoon.

  • Shopify steps up China expansion through tie-up with e-commerce giant JD.com (CNBC)
  • Facebook patents reveal how it intends to cash in on metaverse (Financial Times)
  • What’s working in January 2022 (Foxwell Digital)
  • What Is Happening with Performance Max and Google Shopping Campaigns? (Zato Marketing)
  • Everything You Need to Know About Facebook Business Suite (Adspresso by Hootsuite)
  • Democrats unveil bill to ban online ‘surveillance advertising’ (The Verge)
  • The harmful consequences of Congress’s anti-tech bills (Google Blog)
  • Apple says antitrust bills could cause ‘millions of Americans’ to suffer malware attacks (CNBC)
  • RE: S. 2992, The American Innovation and Choice Online Act (We Support Senate Bill 2992)
  • TikTok Shares New Data on the Value of Collaborating with Creators on Ad Campaigns (Social Media Today)
  • TikTok Publishes New Report on the Capacity to Drive Offline Sales via TikTok Ads (Social Media Today)
  • 9 Tips To Help Your B2B Google Ads Campaigns Shine (Search Engine Journal)
  • Google Ads’ updated Experiments page sheds campaign drafts and adds experiment sync (Search Engine Land)
  • Test with even more ease and confidence with the new Experiments page (Google Ads)
  • Microsoft Audience Ads expansion and other updates for January (Microsoft Advertising)
  • Antifragile Ecommerce: 7 Metrics, 21 Tactics & One Scorecard to Thrive Amid DTC Disruption (Common Thread Collective)
  • Confirmed Bug With Google Ads Discovery & Performance Max Campaign, Plus New Placement Reports (Search Engine Roundtable)
  • Realtime Reporting in Google Analytics 4 (Digital Debrief)
  • Precogs and Tinkerers, Enquire Within … Platform Dependents And Last-Click Counters, Please See Your Way Out (AdExchanger)
  • Google Ads launches placement reports for Performance Max campaigns (Search Engine Land)
  • Marketers, Google agree that proposed ‘surveillance advertising’ ban goes too far (Search Engine Land)
  • The Economics and Incentives of Digital Ad Fraud (Dr. Augustine Fou)
  • The latest Marketing O’Clock episode
  • Marketers increasingly turn to TikTok for influencer marketing (e-Marketer)

Filed Under: ICYMI, News

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ppcliveuk PPC Live UK @ppcliveuk ·
3h

Boost your conversions with these PPC optimisation techniques https://www.ppcliveuk.com/post/boost-your-conversions-with-these-ppc-optimisation-techniques #PPCChat #MarketingTwitter

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kasimaslam Kasim Aslam @kasimaslam ·
3h

Here's a lie you currently believe: "It takes 7 touches to make a sale."

#Thread🧵#ppcchat #digitalmarketing

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ppcnitish Nitish Dhir @ppcnitish ·
4h

This is interesting, keep an eye out!

#ppcchat

AdsLiaison @adsliaison

The Ads Transparency Center is starting to roll out globally today. It’s a searchable hub of all Search, YouTube and Display ads served by verified advertisers. https://blog.google/technology/ads/announcing-the-launch-of-the-new-ads-transparency-center/

Advertisers can learn more about verification here: https://support.google.com/adspolicy/answer/9703665#900

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