Because we all know how easy it is to miss a great PPC post in any given week, here are ones I saw that I thought of interest. Saw something I missed? Let me know and I will add it (julie@officialppcchat.com) or on Twitter @NeptuneMoon.
- Shopify steps up China expansion through tie-up with e-commerce giant JD.com (CNBC)
- Facebook patents reveal how it intends to cash in on metaverse (Financial Times)
- What’s working in January 2022 (Foxwell Digital)
- What Is Happening with Performance Max and Google Shopping Campaigns? (Zato Marketing)
- Everything You Need to Know About Facebook Business Suite (Adspresso by Hootsuite)
- Democrats unveil bill to ban online ‘surveillance advertising’ (The Verge)
- The harmful consequences of Congress’s anti-tech bills (Google Blog)
- Apple says antitrust bills could cause ‘millions of Americans’ to suffer malware attacks (CNBC)
- RE: S. 2992, The American Innovation and Choice Online Act (We Support Senate Bill 2992)
- TikTok Shares New Data on the Value of Collaborating with Creators on Ad Campaigns (Social Media Today)
- TikTok Publishes New Report on the Capacity to Drive Offline Sales via TikTok Ads (Social Media Today)
- 9 Tips To Help Your B2B Google Ads Campaigns Shine (Search Engine Journal)
- Google Ads’ updated Experiments page sheds campaign drafts and adds experiment sync (Search Engine Land)
- Test with even more ease and confidence with the new Experiments page (Google Ads)
- Microsoft Audience Ads expansion and other updates for January (Microsoft Advertising)
- Antifragile Ecommerce: 7 Metrics, 21 Tactics & One Scorecard to Thrive Amid DTC Disruption (Common Thread Collective)
- Confirmed Bug With Google Ads Discovery & Performance Max Campaign, Plus New Placement Reports (Search Engine Roundtable)
- Realtime Reporting in Google Analytics 4 (Digital Debrief)
- Precogs and Tinkerers, Enquire Within … Platform Dependents And Last-Click Counters, Please See Your Way Out (AdExchanger)
- Google Ads launches placement reports for Performance Max campaigns (Search Engine Land)
- Marketers, Google agree that proposed ‘surveillance advertising’ ban goes too far (Search Engine Land)
- The Economics and Incentives of Digital Ad Fraud (Dr. Augustine Fou)
- The latest Marketing O’Clock episode
- Marketers increasingly turn to TikTok for influencer marketing (e-Marketer)