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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – January 21, 2022

Because we all know how easy it is to miss a great PPC post in any given week, here are ones I saw that I thought of interest. Saw something I missed? Let me know and I will add it (julie@officialppcchat.com) or on Twitter @NeptuneMoon.

  • Shopify steps up China expansion through tie-up with e-commerce giant JD.com (CNBC)
  • Facebook patents reveal how it intends to cash in on metaverse (Financial Times)
  • What’s working in January 2022 (Foxwell Digital)
  • What Is Happening with Performance Max and Google Shopping Campaigns? (Zato Marketing)
  • Everything You Need to Know About Facebook Business Suite (Adspresso by Hootsuite)
  • Democrats unveil bill to ban online ‘surveillance advertising’ (The Verge)
  • The harmful consequences of Congress’s anti-tech bills (Google Blog)
  • Apple says antitrust bills could cause ‘millions of Americans’ to suffer malware attacks (CNBC)
  • RE: S. 2992, The American Innovation and Choice Online Act (We Support Senate Bill 2992)
  • TikTok Shares New Data on the Value of Collaborating with Creators on Ad Campaigns (Social Media Today)
  • TikTok Publishes New Report on the Capacity to Drive Offline Sales via TikTok Ads (Social Media Today)
  • 9 Tips To Help Your B2B Google Ads Campaigns Shine (Search Engine Journal)
  • Google Ads’ updated Experiments page sheds campaign drafts and adds experiment sync (Search Engine Land)
  • Test with even more ease and confidence with the new Experiments page (Google Ads)
  • Microsoft Audience Ads expansion and other updates for January (Microsoft Advertising)
  • Antifragile Ecommerce: 7 Metrics, 21 Tactics & One Scorecard to Thrive Amid DTC Disruption (Common Thread Collective)
  • Confirmed Bug With Google Ads Discovery & Performance Max Campaign, Plus New Placement Reports (Search Engine Roundtable)
  • Realtime Reporting in Google Analytics 4 (Digital Debrief)
  • Precogs and Tinkerers, Enquire Within … Platform Dependents And Last-Click Counters, Please See Your Way Out (AdExchanger)
  • Google Ads launches placement reports for Performance Max campaigns (Search Engine Land)
  • Marketers, Google agree that proposed ‘surveillance advertising’ ban goes too far (Search Engine Land)
  • The Economics and Incentives of Digital Ad Fraud (Dr. Augustine Fou)
  • The latest Marketing O’Clock episode
  • Marketers increasingly turn to TikTok for influencer marketing (e-Marketer)

Filed Under: ICYMI, News

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duanebrown avatar; Duane Brown 🇨🇦🏳️‍🌈 4x Vax'ed! @duanebrown ·
23h 1709106141240725557

I really like Satya Nadella and his book from a number of years ago. #ppcchat

Reply on Twitter 1709106141240725557 Retweet on Twitter 1709106141240725557 0 Like on Twitter 1709106141240725557 1 Twitter 1709106141240725557
kasimaslam avatar; Kasim Aslam @kasimaslam ·
2 Oct 1708982389118996589

Follow Ralph Burns' tip and ask the agency about their reps. 

Full episode 💩 https://www.youtube.com/watch?v=7a_wLbTIFgc

#digitalmarketing #ppcchat #marketingagency

Image for the Tweet beginning: Follow Ralph Burns' tip and Twitter feed video.
Reply on Twitter 1708982389118996589 Retweet on Twitter 1708982389118996589 0 Like on Twitter 1708982389118996589 0 Twitter 1708982389118996589
AnthonyHigman avatar; Anthony Higman @AnthonyHigman ·
2 Oct 1708964003202892279

Google ads tip!

Seeing lots of new weird URL's in your Google ads account?

Add "Com" as a negative to one of your negative keywords lists.

#PPCchat

Reply on Twitter 1708964003202892279 Retweet on Twitter 1708964003202892279 0 Like on Twitter 1708964003202892279 2 Twitter 1708964003202892279
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