This week’s chat was hosted by Julie Friedman Bacchini and the topic was “What to Expect from Google Ads in 2022”. This topic was inspired after watching (and live tweeting!) the Google Ads Expert Series – “Welcome to 2022” last week.
You can view the presentation here.
Read the full chat recap here.
Listen to the podcast recap here.
(Podcasts are also available on iTunes and Google).
Resources
- Script to create RSAs (responsive search ads) from your existing ETAs (expanded text ads)
- Script for trending terms to help you with SQRs
- The Optmyzr study on Responsive Search Ad performance: Statistics, insights & best practices