Because we all know how easy it is to miss a great PPC post each week, here are the ones I saw this week that I thought worth sharing. If I missed any that you saw, let me know and I will add to this list!
- Spotify introduces a new ad format for podcasts that puts clickable cards inside shows (Tech Crunch)
- Google Ads Allows Sports Gambling Ads In New York Now (Search Engine Roundtable)
- A Beginner’s Guide to Shopping Ads (Search Engine Journal)
- PPC Audience Strategy: Targeting vs. Observation (With Examples) (Search Engine Journal)
- The activist who got advertisers to dump Breitbart is coming for other extremist sites (Protocol)
- Microsoft Advertising Shopping campaigns reporting enhancements (Search Engine Land)
- The 5 Step Ad Account Audit (The Marketers Playbook)
- Twitter Publishes 2022 Major Events Calendar to Assist with Your Marketing Plans (Social Media Today)
- TikTok Ads Campaign Objectives [VIDEO] (Paid Media Pros)
- 2022 Marketing Calendar for Ecommerce: Sustainable Growth with the Four-Peaks Theory + Automated Template (Common Thread Collective)
- Why Remarketing Makes Any Online Marketing Successful (Elevated Marketing)
- A bill to ban geofence and keyword search warrants in New York gains traction (Tech Crunch)
- How To Change Your Google Analytics Attribution Model in GA4 (Cypress North)
- Hootsuite’s Social Media Image Size Guide for 2022 [Infographic] (Social Media Today)
- How to Reduce Costs on your PPC Ads (Optmyzr)
- How to Improve Your Lead Quality With LinkedIn Ads (Social Media Examiner)
- Google Ads – Expert Series: Welcome to 2022 [VIDEO] (Google Ads)
- Annotations on the Google Ads Welcome to 2022 presentation (ADWorld Experience on LinkedIn)
- So, you think you want untargeted ads? Think again (The Drum)
- Google Misled Publishers and Advertisers, Unredacted Lawsuit Alleges (Wall Street Journal)