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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – January 14, 2022

Because we all know how easy it is to miss a great PPC post each week, here are the ones I saw this week that I thought worth sharing. If I missed any that you saw, let me know and I will add to this list!

  • Spotify introduces a new ad format for podcasts that puts clickable cards inside shows (Tech Crunch)
  • Google Ads Allows Sports Gambling Ads In New York Now (Search Engine Roundtable)
  • A Beginner’s Guide to Shopping Ads (Search Engine Journal)
  • PPC Audience Strategy: Targeting vs. Observation (With Examples) (Search Engine Journal)
  • The activist who got advertisers to dump Breitbart is coming for other extremist sites (Protocol)
  • Microsoft Advertising Shopping campaigns reporting enhancements (Search Engine Land)
  • The 5 Step Ad Account Audit (The Marketers Playbook)
  • Twitter Publishes 2022 Major Events Calendar to Assist with Your Marketing Plans (Social Media Today)
  • TikTok Ads Campaign Objectives [VIDEO] (Paid Media Pros)
  • 2022 Marketing Calendar for Ecommerce: Sustainable Growth with the Four-Peaks Theory + Automated Template (Common Thread Collective)
  • Why Remarketing Makes Any Online Marketing Successful (Elevated Marketing)
  • A bill to ban geofence and keyword search warrants in New York gains traction (Tech Crunch)
  • How To Change Your Google Analytics Attribution Model in GA4 (Cypress North)
  • Hootsuite’s Social Media Image Size Guide for 2022 [Infographic] (Social Media Today)
  • How to Reduce Costs on your PPC Ads (Optmyzr)
  • How to Improve Your Lead Quality With LinkedIn Ads (Social Media Examiner)
  • Google Ads – Expert Series: Welcome to 2022 [VIDEO] (Google Ads)
  • Annotations on the Google Ads Welcome to 2022 presentation (ADWorld Experience on LinkedIn)
  • So, you think you want untargeted ads? Think again (The Drum)
  • Google Misled Publishers and Advertisers, Unredacted Lawsuit Alleges (Wall Street Journal)

Filed Under: News

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RandyMarquisRandy Marquis@RandyMarquis·
1h

I see that phrase match no longer works as prescribed either. “Remove mold from suitcase” is not remotely the same thing as “mold abatement.” Google is not nearly as smart as it thinks it is. #ppcchat

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JuliusTrujilloJulius Trujillo@JuliusTrujillo·
6h

Closed-Loop Reporting: 7 Reasons Why it is the Best Fit for your #PPC Team
Check them out on https://lnkd.in/gdmeHhhB
#GoogleAds #PayPerClick #PPCchat #MarketingTwitter

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JonKaganJon Kagan@JonKagan·
9h

Anyone else from the #ppcchat family going to #googlemarketinglive in person? #gml

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