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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – January 14, 2022

Because we all know how easy it is to miss a great PPC post each week, here are the ones I saw this week that I thought worth sharing. If I missed any that you saw, let me know and I will add to this list!

  • Spotify introduces a new ad format for podcasts that puts clickable cards inside shows (Tech Crunch)
  • Google Ads Allows Sports Gambling Ads In New York Now (Search Engine Roundtable)
  • A Beginner’s Guide to Shopping Ads (Search Engine Journal)
  • PPC Audience Strategy: Targeting vs. Observation (With Examples) (Search Engine Journal)
  • The activist who got advertisers to dump Breitbart is coming for other extremist sites (Protocol)
  • Microsoft Advertising Shopping campaigns reporting enhancements (Search Engine Land)
  • The 5 Step Ad Account Audit (The Marketers Playbook)
  • Twitter Publishes 2022 Major Events Calendar to Assist with Your Marketing Plans (Social Media Today)
  • TikTok Ads Campaign Objectives [VIDEO] (Paid Media Pros)
  • 2022 Marketing Calendar for Ecommerce: Sustainable Growth with the Four-Peaks Theory + Automated Template (Common Thread Collective)
  • Why Remarketing Makes Any Online Marketing Successful (Elevated Marketing)
  • A bill to ban geofence and keyword search warrants in New York gains traction (Tech Crunch)
  • How To Change Your Google Analytics Attribution Model in GA4 (Cypress North)
  • Hootsuite’s Social Media Image Size Guide for 2022 [Infographic] (Social Media Today)
  • How to Reduce Costs on your PPC Ads (Optmyzr)
  • How to Improve Your Lead Quality With LinkedIn Ads (Social Media Examiner)
  • Google Ads – Expert Series: Welcome to 2022 [VIDEO] (Google Ads)
  • Annotations on the Google Ads Welcome to 2022 presentation (ADWorld Experience on LinkedIn)
  • So, you think you want untargeted ads? Think again (The Drum)
  • Google Misled Publishers and Advertisers, Unredacted Lawsuit Alleges (Wall Street Journal)

Filed Under: News

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marketingsoph Sophie Logan @marketingsoph ·
3 Apr

Hello incredibly dramatic & over the top Google Ads alert.

One low-performing keyword can HARM MY WHOLE ACCOUNT?

This is a ridiculous alert. What kind of language is that to describe having low CTR keywords in an account?

#GoogleAds #PPCChat #PPC

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chriskos Chris Kostecki @chriskos ·
3 Apr

Still looking for examples of Google Ads Led Forms opening on a Google hosted page that appears to be on the destination host domain.

#ppcchat

Chris Kostecki @chriskos

#ppcchat Does anyone us Lead Form Extensions & have seen the experience change recently? Looking for any documentation. Current experience hijacks the click with display url of domain/form instead of having it as a serp option INSTEAD of clicking to site.

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ppckirk Kirk Williams @ppckirk ·
3 Apr

#ppcchat gosh it's going to be quiet around here without @Ben__Kruger mixing things up. 😆

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