This week’s chat was hosted by Julie Friedman Bacchini and the topic was “Who Should You Even Be Targeting In Ads?” a discussion about how you figure out and then target the right people for your ads on different networks.
Read the full recap here.
Listen to the podcast recap here.
(Podcasts are also available on iTunes and Google).
Some great tweets from the chat:
A1: Evolving match types are tough, but we make the best of it.
Eventually, the only campaign type will be Performance Max. All-in-one and completly driven by AI.
β πΌπππππππ π°ππ βοΈ (@MenachemAni) January 11, 2022
A2: I’m a huge advocate for combined audiences of any form. In a lot of cases I’ll take a target of competitor and add it to an interest or market. It helps with both performance and messaging. #ppcchat
β Steve Hammer (@armondhammer) January 11, 2022
β¦umm they might still have it. pic.twitter.com/TPHXCCQTPn
β Greg (@PPCGreg) January 11, 2022
A6: Oh absolutely, all the time and very much in retail. Many times a brand thinks they are high end or runway they are actually teenager brands (remember the Return to Tiffany’s collection…that heart chain). But yes, I guess you kind of laugh inside… #ppcchat
β Sarah Stemen (@runnerkik) January 11, 2022
a6: The audience reports in GA and GAds are woefully underused. Pull up the whole audience for a site and compare to converters. It’s eye opening. And we already have that data #ppcchat
β Steve Hammer (@armondhammer) January 11, 2022
A7. The #1 way and most don’t do it is talking to customers by phone, in person and letting them tell you who they are and why they buy.
No data in any analytics platform will replace that.
β Duane Brown π¨π¦π³οΈβπ 3x Vax’ed! (@duanebrown) January 11, 2022