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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – January 7, 2022

  • 2022 predictions for mobile marketing (Mobile Dev Memo)
  • Update on American Travel Trends & Sentiment—Week of January 3rd: What’s In Store for Travel in 2022 (Destination Analysts)
  • The First Rule of Facebook Ads: Know the Rules (Jon Loomer)
  • My Exact FB Ads Strategy For 2022 (Revue Newsletter)
  • Are You Wasting Your Google Ads Budget? 11 Lessons Learned in Audits (Group Twenty Seven)
  • Here’s How Meta Is Changing Facebook Ads Targeting For 2022 (Search Engine Journal)
  • TMT (Technology, Media & Telecommunications) Predictions 2022 (Deloitte)
  • 24 Creative, Competitive, & Click-Worthy Ad Copy Examples (+How to Replicate Them) (Wordstream)
  • Step-by-Step: Integrate Google Search Console with GA4 (Digital Debrief)
  • Best Buy to sell search ads under its own in-house media company (Search Engine Land)
  • Yes, Facebook Audience Insights Still Exists (Jon Loomer)
  • PPC Audience Strategy: Targeting vs. Observation (With Examples) (Search Engine Journal)
  • Pinterest Shares New Insights into How Brands Can Enhance Appeal Among Gen Z Consumers (Social Media Today)
  • LinkedIn is launching interactive, Clubhouse-style audio events this month in beta; a video version will come this spring (Tech Crunch)
  • DTC E-Commerce: User Reviews Are Much Less Important for DTC Sites (Baymard Institute)
  • Organic vs. Paid Social Media: How to Combine Them for a Winning Strategy (Ad Espresso By Hootsuite)
  • The Most Important Business KPIs. (Spoiler: Not Conversion Rate!) (Occam’s Razor Blog By Avinash Kaushik)
  • The latest Marketing O’Clock episode
  • 5 Ways Data Privacy Will Evolve in 2022 (Street Fight Magazine)
  • ‘De-correlated with economic fluctuations’: Despite pandemic uncertainty ahead advertisers will spend more in all categories (DigiDay)

Filed Under: News

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RickDronkers avatar Rick Dronkers @RickDronkers ·
11h 2099117118390223074

Hey #PPCchat whats the deal with minimum send costs being mandatory in Google Ads even for single super cheap items? Google enforcement does not seem to be consistent

Reply on Twitter 2099117118390223074 Retweet on Twitter 2099117118390223074 0 Like on Twitter 2099117118390223074 0 Twitter 2099117118390223074
RickDronkers avatar Rick Dronkers @RickDronkers ·
11h 2099117118390223074

Hey #PPCchat whats the deal with minimum send costs being mandatory in Google Ads even for single super cheap items? Google enforcement does not seem to be consistent

Reply on Twitter 2099117118390223074 Retweet on Twitter 2099117118390223074 0 Like on Twitter 2099117118390223074 0 Twitter 2099117118390223074
tweet_to_crazy avatar Anand Soni @tweet_to_crazy ·
11 Sep 2098458800676102196

𝗕𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂 𝘁𝗮𝗸𝗲 𝘁𝗵𝗮𝘁 𝗣𝗺𝗮𝘅 𝗥𝗢𝗔𝗦 𝗻𝘂𝗺𝗯𝗲𝗿 𝘀𝗲𝗿𝗶𝗼𝘂𝘀𝗹𝘆

ask yourself - have you excluded brand from it

#googleads #ppc #ppcchat #brandexclusion #pmax

Reply on Twitter 2098458800676102196 Retweet on Twitter 2098458800676102196 0 Like on Twitter 2098458800676102196 0 Twitter 2098458800676102196
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