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PPCChat

The Official Home of the Twitter Chat

PPC “Yikes Moments” & How To Handle Them – January 4, 2022

This week’s chat was hosted by Julie Friedman Bacchini and the topic was “PPC Yikes Moments & How To Handle Them”. We discussed different situations we have found ourselves in over the years that were difficult, stressful or when a client or stakeholder wanted to do something ill-advised and how we did/would handle that.

Read the full chat recap here.

Listen to the podcast recap here.

(Podcasts are also available on iTunes and Google).


Some highlights from the chat:

In response to this question – Q5: What are some things that clients or stakeholders do that make you cringe that you wish they wouldn’t do or would at least consult with the PPC team about?

A5: Changes to the site, promotions or programs that they don’t realize affect PPC, but do. I’m not psychic, Bob, when you change your prices that are listed in the ad extension, I can’t know to update them intuitively #ppcchat

— Amalia Fowler (she/her) (@AmaliaEFowler) January 4, 2022

Me: Call extensions stopped working, did you change the phone number?
Them: We changed call tracking service providers, didn’t think you needed to know #PPCchat pic.twitter.com/lr1fp3ls6O

— Amalia Fowler (she/her) (@AmaliaEFowler) January 4, 2022

A5: Take a call with a platform rep without me there on the call with them.

They are sales people & they can be pretty slick at getting them to agree to things, then we have to pick up the pieces.

Close second is changing product pages, site url structures, etc…#ppcchat

— Lawrence Chasse (@lchasse) January 4, 2022

Filed Under: News

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AnthonyHigman avatar; Anthony Higman @AnthonyHigman ·
3h 1709686905430843448

Update on call extensions/assets.

They are AGAIN skirting call assets in Google ads and instead using the GBP phone number from the location extension.

This is ridiculous! I guess they are trying to do away with call tracking, because they cant control it?

#PPCchat

Image for the Tweet beginning: Update on call extensions/assets. 

They Twitter feed image.
Reply on Twitter 1709686905430843448 Retweet on Twitter 1709686905430843448 0 Like on Twitter 1709686905430843448 0 Twitter 1709686905430843448
AnthonyHigman avatar; Anthony Higman @AnthonyHigman ·
3h 1709686905430843448

Update on call extensions/assets.

They are AGAIN skirting call assets in Google ads and instead using the GBP phone number from the location extension.

This is ridiculous! I guess they are trying to do away with call tracking, because they cant control it?

#PPCchat

Image for the Tweet beginning: Update on call extensions/assets. 

They Twitter feed image.
Reply on Twitter 1709686905430843448 Retweet on Twitter 1709686905430843448 0 Like on Twitter 1709686905430843448 0 Twitter 1709686905430843448
N8Louis avatar; Nate Louis @N8Louis ·
6h 1709642230195974592

Well, this is a different look for the GoogleAds dashboard... #ppcchat #googleads

Image for the Tweet beginning: Well, this is a different Twitter feed image.
Reply on Twitter 1709642230195974592 Retweet on Twitter 1709642230195974592 0 Like on Twitter 1709642230195974592 0 Twitter 1709642230195974592
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