• Skip to main content
  • Skip to primary sidebar
  • Home
  • About PPC Chat
    • The History Of PPC Chat
    • Who Is Behind PPC Chat?
    • PPC Chat Hosts
    • PPC Chat Recappers
    • PPC Chat Badge
  • Resources
    • Suggest A Topic
    • Ad Platform Resources
    • Ad Platform Help Centers
    • PPC Acronyms
    • Google Analytics 4 (GA4) Resources
    • Privacy & Cookieless Resources
    • Podcasts You Might Like
    • Experienced Speakers Helping New Speakers Program
  • Support PPC Chat
    • PPC Chat Swag
  • Sponsors
    • Resources Section Sponsor – Optmyzr
    • ICYMI Sponsor – Online Advertising Academy
  • Raise Someone’s PPC Profile
    • PPC Profile Spotlights
    • New Speaker Support Program

PPCChat

The Official Home of the Twitter Chat

PPC “Yikes Moments” & How To Handle Them – January 4, 2022

This week’s chat was hosted by Julie Friedman Bacchini and the topic was “PPC Yikes Moments & How To Handle Them”. We discussed different situations we have found ourselves in over the years that were difficult, stressful or when a client or stakeholder wanted to do something ill-advised and how we did/would handle that.

Read the full chat recap here.

Listen to the podcast recap here.

(Podcasts are also available on iTunes and Google).


Some highlights from the chat:

In response to this question – Q5: What are some things that clients or stakeholders do that make you cringe that you wish they wouldn’t do or would at least consult with the PPC team about?

A5: Changes to the site, promotions or programs that they don’t realize affect PPC, but do. I’m not psychic, Bob, when you change your prices that are listed in the ad extension, I can’t know to update them intuitively #ppcchat

— Amalia Fowler (she/her) (@AmaliaEFowler) January 4, 2022

Me: Call extensions stopped working, did you change the phone number?
Them: We changed call tracking service providers, didn’t think you needed to know #PPCchat pic.twitter.com/lr1fp3ls6O

— Amalia Fowler (she/her) (@AmaliaEFowler) January 4, 2022

A5: Take a call with a platform rep without me there on the call with them.

They are sales people & they can be pretty slick at getting them to agree to things, then we have to pick up the pieces.

Close second is changing product pages, site url structures, etc…#ppcchat

— Lawrence Chasse (@lchasse) January 4, 2022

Filed Under: News

Primary Sidebar

Suggest A Topic

Have an idea for a chat topic?

Submit it here!

Follow #ppcchat On Twitter

#ppcchat

esperinbound Esper Inbound @esperinbound ·
2h

This day in search marketing history: January 29
https://buff.ly/3JnAnq8
#ppcchat #esperfeed

Reply on Twitter 1619563172389703680 Retweet on Twitter 1619563172389703680 Like on Twitter 1619563172389703680 Twitter 1619563172389703680
colarosa_ Alessandro Colarossi @colarosa_ ·
8h

Attention shopify store owners and agencies who help those with shopify -- this is a fantastic resource: https://analyzify.app/shopify-google-analytics/ga4

Great job @analyzify

#ppcchat #ppc #shopify #googleads #GA4

Reply on Twitter 1619474483395571712 Retweet on Twitter 1619474483395571712 Like on Twitter 1619474483395571712 Twitter 1619474483395571712
mikeryanretail Mike Ryan @mikeryanretail ·
11h

Just for fun, here’s an article I wrote over four years ago
#PPCchat

https://smarter-ecommerce.com/blog/en/google-shopping/beyond-click-metrics/

Reply on Twitter 1619426164417904642 Retweet on Twitter 1619426164417904642 Like on Twitter 1619426164417904642 Twitter 1619426164417904642
Load More

Copyright © 2023 PPCChat | All Rights Reserved.