This week’s chat was hosted by Julie Friedman Bacchini and the topic was “PPC Yikes Moments & How To Handle Them”. We discussed different situations we have found ourselves in over the years that were difficult, stressful or when a client or stakeholder wanted to do something ill-advised and how we did/would handle that.
Read the full chat recap here.
Listen to the podcast recap here.
(Podcasts are also available on iTunes and Google).
Some highlights from the chat:
In response to this question – Q5: What are some things that clients or stakeholders do that make you cringe that you wish they wouldn’t do or would at least consult with the PPC team about?
A5: Changes to the site, promotions or programs that they don’t realize affect PPC, but do. I’m not psychic, Bob, when you change your prices that are listed in the ad extension, I can’t know to update them intuitively #ppcchat
— Amalia Fowler (she/her) (@AmaliaEFowler) January 4, 2022
Me: Call extensions stopped working, did you change the phone number?
Them: We changed call tracking service providers, didn’t think you needed to know #PPCchat pic.twitter.com/lr1fp3ls6O— Amalia Fowler (she/her) (@AmaliaEFowler) January 4, 2022
A5: Take a call with a platform rep without me there on the call with them.
They are sales people & they can be pretty slick at getting them to agree to things, then we have to pick up the pieces.
Close second is changing product pages, site url structures, etc…#ppcchat
— Lawrence Chasse (@lchasse) January 4, 2022