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PPCChat

The Official Home of the Twitter Chat

PPC “Yikes Moments” & How To Handle Them – January 4, 2022

This week’s chat was hosted by Julie Friedman Bacchini and the topic was “PPC Yikes Moments & How To Handle Them”. We discussed different situations we have found ourselves in over the years that were difficult, stressful or when a client or stakeholder wanted to do something ill-advised and how we did/would handle that.

Read the full chat recap here.

Listen to the podcast recap here.

(Podcasts are also available on iTunes and Google).


Some highlights from the chat:

In response to this question – Q5: What are some things that clients or stakeholders do that make you cringe that you wish they wouldn’t do or would at least consult with the PPC team about?

A5: Changes to the site, promotions or programs that they don’t realize affect PPC, but do. I’m not psychic, Bob, when you change your prices that are listed in the ad extension, I can’t know to update them intuitively #ppcchat

— Amalia Fowler (she/her) (@AmaliaEFowler) January 4, 2022

Me: Call extensions stopped working, did you change the phone number?
Them: We changed call tracking service providers, didn’t think you needed to know #PPCchat pic.twitter.com/lr1fp3ls6O

— Amalia Fowler (she/her) (@AmaliaEFowler) January 4, 2022

A5: Take a call with a platform rep without me there on the call with them.

They are sales people & they can be pretty slick at getting them to agree to things, then we have to pick up the pieces.

Close second is changing product pages, site url structures, etc…#ppcchat

— Lawrence Chasse (@lchasse) January 4, 2022

Filed Under: News

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gilgildner Gil Gildner @gilgildner ·
45m

Do you want to win some locally roasted coffee? The answer is already yes. But what if you also got 4 books from @PPCKirk, @AnyaGildner & myself?

We're giving away 4 books + 2 bags to five (5!) lucky winners.

https://www.discosloth.com/book-giveaway/

#ppcchat #marketingtwitter

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laurenturow Lauren Turow @laurenturow ·
14h

Need ANY tips on #PPC? The #PPCChat is the place to BE. Oh, AND they have the amazing feature of having someone recap the chat in written AND podcast form, so you never miss the action. Learn more: https://bit.ly/3A5WY3x @Matt_Umbro @NeptuneMoon #AI #boss

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neptunemoon Julie F Bacchini @neptunemoon ·
24h

Yikes!
#PPCChat

Craig Silverman @CraigSilverman

NEW: Google was sharing user data with a sanctioned state-owned Russian ad company until we alerted Google last wk. The shared data may have included sensitive location info and mobile IDs of people in Ukraine. Based on research by @kfranasz. Story & 🧵 https://www.propublica.org/article/google-russia-rutarget-sberbank-sanctions-ukraine

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