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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – December 23, 2021

Posting this a day early with the holiday – here are interesting PPC posts I saw this week. Because we all know how easy it is to miss a great post or article every week!

  • PPC advice for 2022 from the Vertical Leap team (Vertical Leap)
  • Exclusive: Taboola teams with Microsoft to launch audience network (Axios)
  • How To A/B Test Responsive Search Ads: Step-By-Step With Tips (Search Engine Journal)
  • The 2022 Social Media Advertising Guide – a PDF download after form fill (Tinuiti)
  • Taking Legal Action Against Phishing Attacks (Meta)
  • Google Ads Allows Stock Photos For Image Extensions (Search Engine Journal)
  • Microsoft to acquire Xandr to accelerate delivery of digital advertising and retail media solutions (Microsoft Advertising Blog)
  • AT&T Agrees to Microsoft Acquisition of Xandr (PR Newswire)
  • AT&T to Sell Xandr Ad Unit to Microsoft (Variety)
  • What Are Advertisers’ Top Programmatic Priorities in the Coming Year? (Marketing Charts)
  • Nielsen Moves TV Streaming Measurement Into Alpha (Ad Exchanger)
  • PPC in 2022: Predicting the Unpredictable (Optmyzr)
  • Comment Submission of Chair Lina M. Khan on the CFPB’s Inquiry Into Big Tech Payment Platforms (FTC)
  • Take a Look at Some of Our RSA Learnings (Clix Marketing)
  • Microsoft Bing + Shopify integration is now live! (Microsoft Bing Blog)
  • Americans widely distrust Facebook, TikTok and Instagram with their data, poll finds (The Washington Post)
  • The Tempest & the Tidal Wave: Five Challenges to Ecommerce on the Other Side of COVID (Common Thread Collective)

Filed Under: News

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duanebrown avatar; Duane Brown 🇨🇦🏳️‍🌈 4x Vax'ed! @duanebrown ·
3 Oct 1709106141240725557

I really like Satya Nadella and his book from a number of years ago. #ppcchat

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kasimaslam avatar; Kasim Aslam @kasimaslam ·
2 Oct 1708982389118996589

Follow Ralph Burns' tip and ask the agency about their reps. 

Full episode 💩 https://www.youtube.com/watch?v=7a_wLbTIFgc

#digitalmarketing #ppcchat #marketingagency

Image for the Tweet beginning: Follow Ralph Burns' tip and Twitter feed video.
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AnthonyHigman avatar; Anthony Higman @AnthonyHigman ·
2 Oct 1708964003202892279

Google ads tip!

Seeing lots of new weird URL's in your Google ads account?

Add "Com" as a negative to one of your negative keywords lists.

#PPCchat

Reply on Twitter 1708964003202892279 Retweet on Twitter 1708964003202892279 0 Like on Twitter 1708964003202892279 2 Twitter 1708964003202892279
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