Posting this a day early with the holiday – here are interesting PPC posts I saw this week. Because we all know how easy it is to miss a great post or article every week!
- PPC advice for 2022 from the Vertical Leap team (Vertical Leap)
- Exclusive: Taboola teams with Microsoft to launch audience network (Axios)
- How To A/B Test Responsive Search Ads: Step-By-Step With Tips (Search Engine Journal)
- The 2022 Social Media Advertising Guide – a PDF download after form fill (Tinuiti)
- Taking Legal Action Against Phishing Attacks (Meta)
- Google Ads Allows Stock Photos For Image Extensions (Search Engine Journal)
- Microsoft to acquire Xandr to accelerate delivery of digital advertising and retail media solutions (Microsoft Advertising Blog)
- AT&T Agrees to Microsoft Acquisition of Xandr (PR Newswire)
- AT&T to Sell Xandr Ad Unit to Microsoft (Variety)
- What Are Advertisers’ Top Programmatic Priorities in the Coming Year? (Marketing Charts)
- Nielsen Moves TV Streaming Measurement Into Alpha (Ad Exchanger)
- PPC in 2022: Predicting the Unpredictable (Optmyzr)
- Comment Submission of Chair Lina M. Khan on the CFPB’s Inquiry Into Big Tech Payment Platforms (FTC)
- Take a Look at Some of Our RSA Learnings (Clix Marketing)
- Microsoft Bing + Shopify integration is now live! (Microsoft Bing Blog)
- Americans widely distrust Facebook, TikTok and Instagram with their data, poll finds (The Washington Post)
- The Tempest & the Tidal Wave: Five Challenges to Ecommerce on the Other Side of COVID (Common Thread Collective)