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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – December 23, 2021

Posting this a day early with the holiday – here are interesting PPC posts I saw this week. Because we all know how easy it is to miss a great post or article every week!

  • PPC advice for 2022 from the Vertical Leap team (Vertical Leap)
  • Exclusive: Taboola teams with Microsoft to launch audience network (Axios)
  • How To A/B Test Responsive Search Ads: Step-By-Step With Tips (Search Engine Journal)
  • The 2022 Social Media Advertising Guide – a PDF download after form fill (Tinuiti)
  • Taking Legal Action Against Phishing Attacks (Meta)
  • Google Ads Allows Stock Photos For Image Extensions (Search Engine Journal)
  • Microsoft to acquire Xandr to accelerate delivery of digital advertising and retail media solutions (Microsoft Advertising Blog)
  • AT&T Agrees to Microsoft Acquisition of Xandr (PR Newswire)
  • AT&T to Sell Xandr Ad Unit to Microsoft (Variety)
  • What Are Advertisers’ Top Programmatic Priorities in the Coming Year? (Marketing Charts)
  • Nielsen Moves TV Streaming Measurement Into Alpha (Ad Exchanger)
  • PPC in 2022: Predicting the Unpredictable (Optmyzr)
  • Comment Submission of Chair Lina M. Khan on the CFPB’s Inquiry Into Big Tech Payment Platforms (FTC)
  • Take a Look at Some of Our RSA Learnings (Clix Marketing)
  • Microsoft Bing + Shopify integration is now live! (Microsoft Bing Blog)
  • Americans widely distrust Facebook, TikTok and Instagram with their data, poll finds (The Washington Post)
  • The Tempest & the Tidal Wave: Five Challenges to Ecommerce on the Other Side of COVID (Common Thread Collective)

Filed Under: News

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marketingsoph Sophie Logan @marketingsoph ·
3 Apr

Hello incredibly dramatic & over the top Google Ads alert.

One low-performing keyword can HARM MY WHOLE ACCOUNT?

This is a ridiculous alert. What kind of language is that to describe having low CTR keywords in an account?

#GoogleAds #PPCChat #PPC

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chriskos Chris Kostecki @chriskos ·
3 Apr

Still looking for examples of Google Ads Led Forms opening on a Google hosted page that appears to be on the destination host domain.

#ppcchat

Chris Kostecki @chriskos

#ppcchat Does anyone us Lead Form Extensions & have seen the experience change recently? Looking for any documentation. Current experience hijacks the click with display url of domain/form instead of having it as a serp option INSTEAD of clicking to site.

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ppckirk Kirk Williams @ppckirk ·
3 Apr

#ppcchat gosh it's going to be quiet around here without @Ben__Kruger mixing things up. 😆

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