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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – December 17, 2021

  • Call Tracking for Local Businesses: How to Set It Up and Why You Should (BrightLocal)
  • New Marketing with Purpose Business Attributes showcase brand values (Microsoft Advertising Blog)
  • Influence Maps—The Best Marketing Framework You’ve Never Heard Of (SparkToro Blog)
  • Social commerce usage in 2021 (eMarketer)
  • TikTok to Adjust Its Algorithm to Avoid Negative Reinforcement (The Wall Street Journal)
  • 3 do’s and don’ts for attracting new clients (Search Engine Land)
  • 2021 Analysis of Top Ecommerce Platforms (Search Engine Journal)
  • Google still ran ads on climate denial, despite promising to stop (The Verge)
  • Fearing Omicron wave, marketers less likely to attend upcoming in-person conferences (Search Engine Land)
  • Testing Google RSAs — What Does That Do To Microsoft? (Jumpfly Blog)
  • Twitter Publishes 2022 Planning Guide to Assist in Your Tweet Strategy (Social Media Today)
  • Advertisers Expand Meaning Of ‘Brand Safety,’ Hold Media Accountable For Overall Harm (MediaPost)
  • A Standard for Universal Digital Ad Transparency (Knight First Amendment Institute at Columbia University)
  • Samsung Ads Enables Buying Using Brands’ First-Party Data (Ad Exchanger)
  • What to know about this year’s last-minute holiday shoppers (Think with Google)
  • Q5 Facebook Advertising Tactics To Successfully Wrap The Year (Akvertise)
  • Google Ads Resources for the Novice or Expert B2B Advertisers (PPC Hero)
  • Shortcuts to Save Time in Google Ads Editor (Clix Marketing)
  • Latest Marketing O’Clock episode

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duanebrown avatar; Duane Brown 🇨🇦🏳️‍🌈 4x Vax'ed! @duanebrown ·
3 Oct 1709106141240725557

I really like Satya Nadella and his book from a number of years ago. #ppcchat

Reply on Twitter 1709106141240725557 Retweet on Twitter 1709106141240725557 0 Like on Twitter 1709106141240725557 1 Twitter 1709106141240725557
kasimaslam avatar; Kasim Aslam @kasimaslam ·
2 Oct 1708982389118996589

Follow Ralph Burns' tip and ask the agency about their reps. 

Full episode 💩 https://www.youtube.com/watch?v=7a_wLbTIFgc

#digitalmarketing #ppcchat #marketingagency

Image for the Tweet beginning: Follow Ralph Burns' tip and Twitter feed video.
Reply on Twitter 1708982389118996589 Retweet on Twitter 1708982389118996589 0 Like on Twitter 1708982389118996589 0 Twitter 1708982389118996589
AnthonyHigman avatar; Anthony Higman @AnthonyHigman ·
2 Oct 1708964003202892279

Google ads tip!

Seeing lots of new weird URL's in your Google ads account?

Add "Com" as a negative to one of your negative keywords lists.

#PPCchat

Reply on Twitter 1708964003202892279 Retweet on Twitter 1708964003202892279 0 Like on Twitter 1708964003202892279 2 Twitter 1708964003202892279
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