- Call Tracking for Local Businesses: How to Set It Up and Why You Should (BrightLocal)
- New Marketing with Purpose Business Attributes showcase brand values (Microsoft Advertising Blog)
- Influence Maps—The Best Marketing Framework You’ve Never Heard Of (SparkToro Blog)
- Social commerce usage in 2021 (eMarketer)
- TikTok to Adjust Its Algorithm to Avoid Negative Reinforcement (The Wall Street Journal)
- 3 do’s and don’ts for attracting new clients (Search Engine Land)
- 2021 Analysis of Top Ecommerce Platforms (Search Engine Journal)
- Google still ran ads on climate denial, despite promising to stop (The Verge)
- Fearing Omicron wave, marketers less likely to attend upcoming in-person conferences (Search Engine Land)
- Testing Google RSAs — What Does That Do To Microsoft? (Jumpfly Blog)
- Twitter Publishes 2022 Planning Guide to Assist in Your Tweet Strategy (Social Media Today)
- Advertisers Expand Meaning Of ‘Brand Safety,’ Hold Media Accountable For Overall Harm (MediaPost)
- A Standard for Universal Digital Ad Transparency (Knight First Amendment Institute at Columbia University)
- Samsung Ads Enables Buying Using Brands’ First-Party Data (Ad Exchanger)
- What to know about this year’s last-minute holiday shoppers (Think with Google)
- Q5 Facebook Advertising Tactics To Successfully Wrap The Year (Akvertise)
- Google Ads Resources for the Novice or Expert B2B Advertisers (PPC Hero)
- Shortcuts to Save Time in Google Ads Editor (Clix Marketing)
- Latest Marketing O’Clock episode