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PPCChat

The Official Home of the Twitter Chat

ICYMI – Great PPC Posts You May Have Missed This Week – December 10, 2021

Because we all know how easy it is to miss a great post or article, here are the ones I saw this week that I thought were of interest:

  • CallRail Announces New Integration with Google Ads Providing Real-Time Call Attribution Data (CallRail Blog)
  • Three tech giants control half of advertising outside China (The Financial Times)
  • Three trends that will transform media operations and advertising in 2022 (Digital Content Next)
  • Google Ads issue resulted in spend fluctuations for tROAS and Maximize Conversion Value bid strategies on December 2 (Search Engine Land)
  • The PPC Panic List: How to Troubleshoot a Performance Dip (Innovell)
  • Digital audio market sees inflection as advertising grows in share (eMarketer)
  • 10 Most Important PPC Trends To Know In 2022 (Search Engine Journal)
  • How Younger Platforms Are Chipping Away at Facebook’s Dominance in Social (Street Fight Magazine)
  • The Most Important 2021 Cyber Five Findings Across Google, Facebook and Amazon Advertising (Tinuiti)
  • Google Reveals Top Searches Of 2021 (Search Engine Journal)
  • Google Ads updated political content policies (Search Engineland)
  • TikTok Leads the Way in App Annie’s 2021 App Performance Report (Social Media Today)
  • Pinterest Shares Trend Predictions for 2022, Based on Usage Data (Social Media Today)
  • Facebook finally has live chat support for people who are locked out of their accounts (The Verge)
  • Marketing O’Clock latest episode

Filed Under: News

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ppcgreg Greg @ppcgreg ·
3m

#PPCChat

AdsLiaison @adsliaison

The Ads Transparency Center is starting to roll out globally today. It’s a searchable hub of all Search, YouTube and Display ads served by verified advertisers. https://blog.google/technology/ads/announcing-the-launch-of-the-new-ads-transparency-center/

Advertisers can learn more about verification here: https://support.google.com/adspolicy/answer/9703665#900

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scottomiller Scott Ostermiller @scottomiller ·
33m

I feel it’s a bit of a scam that #facebookads will only let you create a site visitor audience with a max duration of 180 days. You *KNOW* they have user data WAAAAY beyond that but, according to them, if it’s been > 180 days, that user is net-new. #ppcchat

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anthonyhigman Anthony Higman @anthonyhigman ·
1h

YouTube changed the name of the "Influence Consideration" campaign sub type to "Get views"

Only the name of this campaign sub type has changed, it still operates the same.

#PPCchat

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