MER vs. ROAS with Guest Host William Harris – December 7, 2021

This week’s chat was guest hosted by William Harris and the topic was “MER vs. ROAS”.

Read the full chat recap here.

Listen to the podcast recap here.

(Podcasts are also available on iTunes and Google).

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Resources

William Harris’ post on the topic:

• The Facebook ROAS Death Spiral: Fix it Now — or Lose Your Shopify Store

From Andrew Foxwell:

• What is MER and why is it important?
• Why you need to pivot to MER (aka blended ROAS)