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PPCChat

The Official Home of the Twitter Chat

ICYMI – PPC Posts You May Have Missed – December 3, 2021

Because we all know how easy it is to miss a great PPC post in any given week, here are the posts I saw that were interesting this week:

  • Twitter CTO Parag Agrawal will replace Jack Dorsey as CEO (CNBC)
  • TikTok Is Testing a New ‘Business Registration’ Option to Confirm Business Information in the App (Social Media Today)
  • Snapchat Launches New AR Shopping Showcase as Part of its Holiday Season Push (Social Media Today)
  • Roku Announces New Shopify App for Small Businesses to Easily Launch and Measure TV Streaming Ad Campaigns (Yahoo Finance)
  • Wikipedia Is Finally Asking Big Tech to Pay Up (Wired)
  • UK regulator expected to block Meta’s Giphy deal (Financial Times)
  • Social Media Marketing Trends for 2022: Predictions From the Pros (Social Media Examiner)
  • Facebook Ads: It Depends (Jon Loomer)
  • Cyber Monday Sales Flat as Smaller Savings Curb Incentive to Spend (Wall Street Journal)
  • Meta Provides New Insights into the Benefits of General and Narrow Ad Targeting Approaches (Social Media Today)
  • Google Merchant Center now automatically displays badge eligibility for products (Search Engine Land)
  • The Facebook Ads Metrics That Matter (Jon Loomer)
  • TikTok Features Worth Exploring (Clix Marketing)
  • Black Friday 2021 illustrates shifts in consumer behavior and changing retail strategies (eMarketer)
  • Fewer consumers than ever are spending on the holidays, period (eMarketer)
  • How To Use Google Ads For Shopify Success (Search Engine Journal)
  • Google Performance Planner adds support for ineligible campaigns, secondary metrics, ‘Suggested changes,’ specific time ranges (Search Engine Land)
  • 4 Updates To Google Ads Performance Planner (Search Engine Journal)
  • Demographic audiences double the reach of narrow interest audiences, Facebook says (Search Engine Land)
  • Google confirms a bug with Google Ads Editor image uploads (Search Engine Land)
  • Social Media Marketing Trends for 2022: Predictions From the Pros (Social Media Examiner)
  • The latest Markeing O’Clock Episode
  • Digital ad spending is surging, but measuring ad performance presents challenges (eMarketer)
  • Why Instagram Asks Users to Create Second Accounts (Wall Street Journal)
  • LinkedIn Kick-Starts Process of Using First-Party Data for B-to-B Marketing (Adweek)

Filed Under: ICYMI, News

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jenbryan_ Jen Bryan @jenbryan_ ·
47m

Retargeting List Search Ads are a great way to get back in front of customers when you're using Google Search Campaigns.

There are so many ways to leverage RLSAs for your business.

Have you tested these out yet?

#PPCChat #GoogleAds #RLSA

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themarketinganu Anu aka PPC Live UK founder 🎙️🗣️ @themarketinganu ·
2h

So i've got a Newsletter and I thought - what's the best way to get more subscribers than to give something for free.😉 I've been working on a PPC Audit Template for years and last night I made it 2022 ready. Go to me site (http://themarketinganu.com) for your copy! #PPCChat

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marialysan Maria Lysandrou @marialysan ·
3h

Anyone knows if it's possible to download the search terms from #pmax insights?
#PPCChat #googleads #pmax

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