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PPCChat

The Official Home of the Twitter Chat

ICYMI – PPC Posts You May Have Missed – December 3, 2021

Because we all know how easy it is to miss a great PPC post in any given week, here are the posts I saw that were interesting this week:

  • Twitter CTO Parag Agrawal will replace Jack Dorsey as CEO (CNBC)
  • TikTok Is Testing a New ‘Business Registration’ Option to Confirm Business Information in the App (Social Media Today)
  • Snapchat Launches New AR Shopping Showcase as Part of its Holiday Season Push (Social Media Today)
  • Roku Announces New Shopify App for Small Businesses to Easily Launch and Measure TV Streaming Ad Campaigns (Yahoo Finance)
  • Wikipedia Is Finally Asking Big Tech to Pay Up (Wired)
  • UK regulator expected to block Meta’s Giphy deal (Financial Times)
  • Social Media Marketing Trends for 2022: Predictions From the Pros (Social Media Examiner)
  • Facebook Ads: It Depends (Jon Loomer)
  • Cyber Monday Sales Flat as Smaller Savings Curb Incentive to Spend (Wall Street Journal)
  • Meta Provides New Insights into the Benefits of General and Narrow Ad Targeting Approaches (Social Media Today)
  • Google Merchant Center now automatically displays badge eligibility for products (Search Engine Land)
  • The Facebook Ads Metrics That Matter (Jon Loomer)
  • TikTok Features Worth Exploring (Clix Marketing)
  • Black Friday 2021 illustrates shifts in consumer behavior and changing retail strategies (eMarketer)
  • Fewer consumers than ever are spending on the holidays, period (eMarketer)
  • How To Use Google Ads For Shopify Success (Search Engine Journal)
  • Google Performance Planner adds support for ineligible campaigns, secondary metrics, ‘Suggested changes,’ specific time ranges (Search Engine Land)
  • 4 Updates To Google Ads Performance Planner (Search Engine Journal)
  • Demographic audiences double the reach of narrow interest audiences, Facebook says (Search Engine Land)
  • Google confirms a bug with Google Ads Editor image uploads (Search Engine Land)
  • Social Media Marketing Trends for 2022: Predictions From the Pros (Social Media Examiner)
  • The latest Markeing O’Clock Episode
  • Digital ad spending is surging, but measuring ad performance presents challenges (eMarketer)
  • Why Instagram Asks Users to Create Second Accounts (Wall Street Journal)
  • LinkedIn Kick-Starts Process of Using First-Party Data for B-to-B Marketing (Adweek)

Filed Under: ICYMI, News

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duanebrown avatar; Duane Brown 🇨🇦🏳️‍🌈 4x Vax'ed! @duanebrown ·
3 Oct 1709106141240725557

I really like Satya Nadella and his book from a number of years ago. #ppcchat

Reply on Twitter 1709106141240725557 Retweet on Twitter 1709106141240725557 0 Like on Twitter 1709106141240725557 1 Twitter 1709106141240725557
kasimaslam avatar; Kasim Aslam @kasimaslam ·
2 Oct 1708982389118996589

Follow Ralph Burns' tip and ask the agency about their reps. 

Full episode 💩 https://www.youtube.com/watch?v=7a_wLbTIFgc

#digitalmarketing #ppcchat #marketingagency

Image for the Tweet beginning: Follow Ralph Burns' tip and Twitter feed video.
Reply on Twitter 1708982389118996589 Retweet on Twitter 1708982389118996589 0 Like on Twitter 1708982389118996589 0 Twitter 1708982389118996589
AnthonyHigman avatar; Anthony Higman @AnthonyHigman ·
2 Oct 1708964003202892279

Google ads tip!

Seeing lots of new weird URL's in your Google ads account?

Add "Com" as a negative to one of your negative keywords lists.

#PPCchat

Reply on Twitter 1708964003202892279 Retweet on Twitter 1708964003202892279 0 Like on Twitter 1708964003202892279 2 Twitter 1708964003202892279
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