Because we all know how easy it is to miss a great PPC post in any given week, here are the posts I saw that were interesting this week:
- Twitter CTO Parag Agrawal will replace Jack Dorsey as CEO (CNBC)
- TikTok Is Testing a New ‘Business Registration’ Option to Confirm Business Information in the App (Social Media Today)
- Snapchat Launches New AR Shopping Showcase as Part of its Holiday Season Push (Social Media Today)
- Roku Announces New Shopify App for Small Businesses to Easily Launch and Measure TV Streaming Ad Campaigns (Yahoo Finance)
- Wikipedia Is Finally Asking Big Tech to Pay Up (Wired)
- UK regulator expected to block Meta’s Giphy deal (Financial Times)
- Social Media Marketing Trends for 2022: Predictions From the Pros (Social Media Examiner)
- Facebook Ads: It Depends (Jon Loomer)
- Cyber Monday Sales Flat as Smaller Savings Curb Incentive to Spend (Wall Street Journal)
- Meta Provides New Insights into the Benefits of General and Narrow Ad Targeting Approaches (Social Media Today)
- Google Merchant Center now automatically displays badge eligibility for products (Search Engine Land)
- The Facebook Ads Metrics That Matter (Jon Loomer)
- TikTok Features Worth Exploring (Clix Marketing)
- Black Friday 2021 illustrates shifts in consumer behavior and changing retail strategies (eMarketer)
- Fewer consumers than ever are spending on the holidays, period (eMarketer)
- How To Use Google Ads For Shopify Success (Search Engine Journal)
- Google Performance Planner adds support for ineligible campaigns, secondary metrics, ‘Suggested changes,’ specific time ranges (Search Engine Land)
- 4 Updates To Google Ads Performance Planner (Search Engine Journal)
- Demographic audiences double the reach of narrow interest audiences, Facebook says (Search Engine Land)
- Google confirms a bug with Google Ads Editor image uploads (Search Engine Land)
- Social Media Marketing Trends for 2022: Predictions From the Pros (Social Media Examiner)
- The latest Markeing O’Clock Episode
- Digital ad spending is surging, but measuring ad performance presents challenges (eMarketer)
- Why Instagram Asks Users to Create Second Accounts (Wall Street Journal)
- LinkedIn Kick-Starts Process of Using First-Party Data for B-to-B Marketing (Adweek)