Because we all know how easy it is to miss a great PPC post or article throughout the week, I capture what I see all week and share it here on Friday mornings!
- Google Ads shopping ads bug results in huge CPC spike; issue now resolved (Search Engine Land)
- Gen Z doesn’t trust big business (eMarketer)
- Structuring Google Ads Campaigns for Success (Practical Ecommerce)
- Red Hot: The 2021 Machine Learning, AI and Data (MAD) Landscape (Matt Turck)
- Some Customer Match features to become available to all policy-compliant advertisers (Search Engine Land)
- Bipartisan bill aims to force algorithm-free feeds, limiting Big Tech’s potential to game their systems (eMarketer)
- How to Win with Google Discovery Ads in the Holiday Season (Zato)
- US TikTok Users Can Claim Part of a $92 Million Class Action Lawsuit Against the App (Social Media Today)
- SEM Planning for 2022: Because 2020 Didn’t Help You For 2021 (Search Engine Journal)
- Spotify Launches Podcast Ads on the Self-Serve Platform (Clix Marketing)
- This week on PMW: Yahoo’s programmatic posters, Snap shakes up ad buying (Performance Marketing World)
- Customer Match is now widely available and easier to use (Google Ads)
- How to Optimize Your Smart Shopping Campaigns (Optmyzr)
- Facebook Ads New Callout Feature – What It Is & How To Use It (Akvertise)
- Social Media Marketing Trends To Watch In 2022 (A List Daily)
- How a DEI commitment can innovate your marketing (SmartBrief)
- Twitter Launches Updated Tweet Analytics Card, Providing More Specific Performance Insight (Social Media Today)
- TikTok Publishes New Guide for SMBs Looking to Get Started in the App (Social Media Today)
- Google Ads Insights Page Updated With 4 New Features (Search Engine Journal)
- The Microsoft Audience Network expands to 18 new markets (Search Engineland)
- Power your holiday strategy with helpful insights (Google Ads & Commerce Blog)
- Marketing O’Clock’s latest episode
- Facebook Tests New User Content Controls for News Feed, New Restrictions for Ad Placement (Social Media Today)