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PPCChat

The Official Home of the Twitter Chat

ICYMI – PPC Posts You May Have Missed This Week – November 19, 2021

Because we all know how easy it is to miss a great PPC post or article throughout the week, I capture what I see all week and share it here on Friday mornings!

  • Google Ads shopping ads bug results in huge CPC spike; issue now resolved (Search Engine Land)
  • Gen Z doesn’t trust big business (eMarketer)
  • Structuring Google Ads Campaigns for Success (Practical Ecommerce)
  • Red Hot: The 2021 Machine Learning, AI and Data (MAD) Landscape (Matt Turck)
  • Some Customer Match features to become available to all policy-compliant advertisers (Search Engine Land)
  • Bipartisan bill aims to force algorithm-free feeds, limiting Big Tech’s potential to game their systems (eMarketer)
  • How to Win with Google Discovery Ads in the Holiday Season (Zato)
  • US TikTok Users Can Claim Part of a $92 Million Class Action Lawsuit Against the App (Social Media Today)
  • SEM Planning for 2022: Because 2020 Didn’t Help You For 2021 (Search Engine Journal)
  • Spotify Launches Podcast Ads on the Self-Serve Platform (Clix Marketing)
  • This week on PMW: Yahoo’s programmatic posters, Snap shakes up ad buying (Performance Marketing World)
  • Customer Match is now widely available and easier to use (Google Ads)
  • How to Optimize Your Smart Shopping Campaigns (Optmyzr)
  • Facebook Ads New Callout Feature – What It Is & How To Use It (Akvertise)
  • Social Media Marketing Trends To Watch In 2022 (A List Daily)
  • How a DEI commitment can innovate your marketing (SmartBrief)
  • Twitter Launches Updated Tweet Analytics Card, Providing More Specific Performance Insight (Social Media Today)
  • TikTok Publishes New Guide for SMBs Looking to Get Started in the App (Social Media Today)
  • Google Ads Insights Page Updated With 4 New Features (Search Engine Journal)
  • The Microsoft Audience Network expands to 18 new markets (Search Engineland)
  • Power your holiday strategy with helpful insights (Google Ads & Commerce Blog)
  • Marketing O’Clock’s latest episode
  • Facebook Tests New User Content Controls for News Feed, New Restrictions for Ad Placement (Social Media Today)

Filed Under: ICYMI, News

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marketingsoph Sophie Logan @marketingsoph ·
3 Apr

Hello incredibly dramatic & over the top Google Ads alert.

One low-performing keyword can HARM MY WHOLE ACCOUNT?

This is a ridiculous alert. What kind of language is that to describe having low CTR keywords in an account?

#GoogleAds #PPCChat #PPC

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chriskos Chris Kostecki @chriskos ·
3 Apr

Still looking for examples of Google Ads Led Forms opening on a Google hosted page that appears to be on the destination host domain.

#ppcchat

Chris Kostecki @chriskos

#ppcchat Does anyone us Lead Form Extensions & have seen the experience change recently? Looking for any documentation. Current experience hijacks the click with display url of domain/form instead of having it as a serp option INSTEAD of clicking to site.

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ppckirk Kirk Williams @ppckirk ·
3 Apr

#ppcchat gosh it's going to be quiet around here without @Ben__Kruger mixing things up. 😆

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