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PPCChat

The Official Home of the Twitter Chat

ICYMI – PPC Posts You May Have Missed This Week – November 12, 2021

Because we all know how easy it is to miss a great tweet, post or article, I save them all week for you and share on Fridays what you may have missed this week:

  • Google’s New Business Profile: When Search Becomes a Political Tool (Near Media)
  • Retail holiday outlook: Apparel and Consumer Packaged Goods (Microsoft Advertising Blog)
  • Connect with local holiday shoppers (Google Ads Blog)
  • Google Keyword Planner Tool New YoY Change Column (SEO Roundtable)
  • Massive Google Sheet with Google Ads Scripts (Take Some Risk)
  • Removing Certain Ad Targeting Options and Expanding Our Ad Controls (Meta for Business – Facebook)
  • Facebook parent company Meta to block some political, religious ad targeting (Axios)
  • How Apple’s privacy changes are affecting Peloton and other industry players, according to recent earnings calls (eMarketer)
  • Vimeo snaps up AI video startup Wibbitz and ‘shoppable’ video tech maker Wirewax to expand its enterprise video tools (TechCrunch)
  • How to boost in-store visits this holiday season (Think with Google)
  • LinkedIn Interest Targeting: 2021 Edition (Clix Marketing)
  • How to Make Your Shopping Campaigns Profitable (Optmyzr)
  • Google Keyword Planner Tool gains year-over-year, 3-month change and trends data (Search Engine Land)
  • Recent Insights from Foxwell Digital Audits (Foxwell Digital)
  • The Biggest PPC Trends of 2022, According to 23 Experts [Ebook] (Search Engine Journal)
  • The latest Marketing O’Clock episode
  • Product feeds now available for more video campaign types (Google Ads)
  • Add a product feed to your Video action campaign (Google Ads)
  • Facebook Ads, iOS 14 Changes & Ecommerce Data: How Apple’s ATT & IDFA Update Affects Advertising (Common Thread Collective)

Filed Under: ICYMI, News

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marketingsoph Sophie Logan @marketingsoph ·
3 Apr

Hello incredibly dramatic & over the top Google Ads alert.

One low-performing keyword can HARM MY WHOLE ACCOUNT?

This is a ridiculous alert. What kind of language is that to describe having low CTR keywords in an account?

#GoogleAds #PPCChat #PPC

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chriskos Chris Kostecki @chriskos ·
3 Apr

Still looking for examples of Google Ads Led Forms opening on a Google hosted page that appears to be on the destination host domain.

#ppcchat

Chris Kostecki @chriskos

#ppcchat Does anyone us Lead Form Extensions & have seen the experience change recently? Looking for any documentation. Current experience hijacks the click with display url of domain/form instead of having it as a serp option INSTEAD of clicking to site.

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ppckirk Kirk Williams @ppckirk ·
3 Apr

#ppcchat gosh it's going to be quiet around here without @Ben__Kruger mixing things up. 😆

Reply on Twitter 1642896160150142977 Retweet on Twitter 1642896160150142977 Like on Twitter 1642896160150142977 1 Twitter 1642896160150142977
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