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PPCChat

The Official Home of the Twitter Chat

ICYMI – PPC Posts You May Have Missed This Week – November 12, 2021

Because we all know how easy it is to miss a great tweet, post or article, I save them all week for you and share on Fridays what you may have missed this week:

  • Google’s New Business Profile: When Search Becomes a Political Tool (Near Media)
  • Retail holiday outlook: Apparel and Consumer Packaged Goods (Microsoft Advertising Blog)
  • Connect with local holiday shoppers (Google Ads Blog)
  • Google Keyword Planner Tool New YoY Change Column (SEO Roundtable)
  • Massive Google Sheet with Google Ads Scripts (Take Some Risk)
  • Removing Certain Ad Targeting Options and Expanding Our Ad Controls (Meta for Business – Facebook)
  • Facebook parent company Meta to block some political, religious ad targeting (Axios)
  • How Apple’s privacy changes are affecting Peloton and other industry players, according to recent earnings calls (eMarketer)
  • Vimeo snaps up AI video startup Wibbitz and ‘shoppable’ video tech maker Wirewax to expand its enterprise video tools (TechCrunch)
  • How to boost in-store visits this holiday season (Think with Google)
  • LinkedIn Interest Targeting: 2021 Edition (Clix Marketing)
  • How to Make Your Shopping Campaigns Profitable (Optmyzr)
  • Google Keyword Planner Tool gains year-over-year, 3-month change and trends data (Search Engine Land)
  • Recent Insights from Foxwell Digital Audits (Foxwell Digital)
  • The Biggest PPC Trends of 2022, According to 23 Experts [Ebook] (Search Engine Journal)
  • The latest Marketing O’Clock episode
  • Product feeds now available for more video campaign types (Google Ads)
  • Add a product feed to your Video action campaign (Google Ads)
  • Facebook Ads, iOS 14 Changes & Ecommerce Data: How Apple’s ATT & IDFA Update Affects Advertising (Common Thread Collective)

Filed Under: ICYMI, News

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laurenturow Lauren Turow @laurenturow ·
13h

Need ANY tips on #PPC? The #PPCChat is the place to BE. Oh, AND they have the amazing feature of having someone recap the chat in written AND podcast form, so you never miss the action. Learn more: https://bit.ly/3A5WY3x @Matt_Umbro @NeptuneMoon #AI #boss

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neptunemoon Julie F Bacchini @neptunemoon ·
22h

Yikes!
#PPCChat

Craig Silverman @CraigSilverman

NEW: Google was sharing user data with a sanctioned state-owned Russian ad company until we alerted Google last wk. The shared data may have included sensitive location info and mobile IDs of people in Ukraine. Based on research by @kfranasz. Story & 🧵 https://www.propublica.org/article/google-russia-rutarget-sberbank-sanctions-ukraine

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neptunemoon Julie F Bacchini @neptunemoon ·
22h

Celebrating 23 years of doing my own thing today!

If you're thinking about taking the leap to go out on your own - you can do it! If you need support or have questions about it, you can always reach out to me.

#PPCChat

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