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ICYMI – PPC Posts You May Have Missed This Week – November 5, 2021

Because we all know just how easy it is to miss a great PPC story or post in any given week, here are stories I saw that you might be interested in too:

  • PPC And Digital Marketing Nightmares You Won’t Soon Forget (Search Engine Journal)
  • New ways to manage and optimize conversions (Google Ads)
  • Real-Time Bidding and How it is Transforming Digital Marketing (PPC Hero Blog)
  • Google Ads’ new conversion goals group conversion actions for account- and campaign-level bidding optimization (Search Engine Land)
  • Microsoft Advertising updates include Smart Shopping campaigns rollout and GTM integration (Search Engine Land)
  • Performance Max campaigns launch to all advertisers (Google Ads)
  • The Social Commerce Dream, and how Amazon, Facebook, Snapchat and TikTok are pursuing it (Innovell)
  • Why Q4 2021 is different for eCommerce, and what to do about it (Savvy Revenue)
  • Google Shopping’s Invisible SKU Phenomenon (Take Some Risk)
  • How to Improve ROAS in Your PPC Campaigns (Optmyzr)
  • Zoom Supports Continued Access for Basic Users with Advertising Program (Zoom Blog)
  • Google launches new way for publishers to use first-party data to enhance targeted advertising (Search Engine Land)
  • Google My Business now known as Google Business Profile as Google migrates features to Maps and Search (Search Engine Land)
  • PPC Functions and Tools We’re Thankful for in 2021 (Group Twenty Seven)
  • Marketing O’Clock latest episode
  • What to Include in a PPC Dashboard (Cypress North)

Filed Under: ICYMI, News

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sembarista SEM Barista @sembarista ·
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Five brief but helpful tips for #Google #AdSense placement https://www.searchenginewatch.com/2016/06/27/five-brief-but-helpful-tips-for-google-adsense-placement/ #paidsearch #ppcchat

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This day in search marketing history: March 25
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#ppcchat #esperfeed

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Startup Beginner Guide To SEO & Digital Marketing https://myfrugalbusiness.com/2021/02/seo-digital-marketing-bootstrapped-startups.html

#ContentMarketing #SEO #DigitalMarketing #Startup #PPC #PPCChat #PPC2023 #SMM #SEM #Marketing #CMO

via @LeanStartupLive

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