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PPCChat

The Official Home of the Twitter Chat

ICYMI – PPC Posts You May Have Missed This Week – November 5, 2021

Because we all know just how easy it is to miss a great PPC story or post in any given week, here are stories I saw that you might be interested in too:

  • PPC And Digital Marketing Nightmares You Won’t Soon Forget (Search Engine Journal)
  • New ways to manage and optimize conversions (Google Ads)
  • Real-Time Bidding and How it is Transforming Digital Marketing (PPC Hero Blog)
  • Google Ads’ new conversion goals group conversion actions for account- and campaign-level bidding optimization (Search Engine Land)
  • Microsoft Advertising updates include Smart Shopping campaigns rollout and GTM integration (Search Engine Land)
  • Performance Max campaigns launch to all advertisers (Google Ads)
  • The Social Commerce Dream, and how Amazon, Facebook, Snapchat and TikTok are pursuing it (Innovell)
  • Why Q4 2021 is different for eCommerce, and what to do about it (Savvy Revenue)
  • Google Shopping’s Invisible SKU Phenomenon (Take Some Risk)
  • How to Improve ROAS in Your PPC Campaigns (Optmyzr)
  • Zoom Supports Continued Access for Basic Users with Advertising Program (Zoom Blog)
  • Google launches new way for publishers to use first-party data to enhance targeted advertising (Search Engine Land)
  • Google My Business now known as Google Business Profile as Google migrates features to Maps and Search (Search Engine Land)
  • PPC Functions and Tools We’re Thankful for in 2021 (Group Twenty Seven)
  • Marketing O’Clock latest episode
  • What to Include in a PPC Dashboard (Cypress North)

Filed Under: ICYMI, News

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laurenturow Lauren Turow @laurenturow ·
13h

Need ANY tips on #PPC? The #PPCChat is the place to BE. Oh, AND they have the amazing feature of having someone recap the chat in written AND podcast form, so you never miss the action. Learn more: https://bit.ly/3A5WY3x @Matt_Umbro @NeptuneMoon #AI #boss

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neptunemoon Julie F Bacchini @neptunemoon ·
23h

Yikes!
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Craig Silverman @CraigSilverman

NEW: Google was sharing user data with a sanctioned state-owned Russian ad company until we alerted Google last wk. The shared data may have included sensitive location info and mobile IDs of people in Ukraine. Based on research by @kfranasz. Story & 🧵 https://www.propublica.org/article/google-russia-rutarget-sberbank-sanctions-ukraine

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neptunemoon Julie F Bacchini @neptunemoon ·
23h

Celebrating 23 years of doing my own thing today!

If you're thinking about taking the leap to go out on your own - you can do it! If you need support or have questions about it, you can always reach out to me.

#PPCChat

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