Because we all know just how easy it is to miss a great PPC story or post in any given week, here are stories I saw that you might be interested in too:
- PPC And Digital Marketing Nightmares You Won’t Soon Forget (Search Engine Journal)
- New ways to manage and optimize conversions (Google Ads)
- Real-Time Bidding and How it is Transforming Digital Marketing (PPC Hero Blog)
- Google Ads’ new conversion goals group conversion actions for account- and campaign-level bidding optimization (Search Engine Land)
- Microsoft Advertising updates include Smart Shopping campaigns rollout and GTM integration (Search Engine Land)
- Performance Max campaigns launch to all advertisers (Google Ads)
- The Social Commerce Dream, and how Amazon, Facebook, Snapchat and TikTok are pursuing it (Innovell)
- Why Q4 2021 is different for eCommerce, and what to do about it (Savvy Revenue)
- Google Shopping’s Invisible SKU Phenomenon (Take Some Risk)
- How to Improve ROAS in Your PPC Campaigns (Optmyzr)
- Zoom Supports Continued Access for Basic Users with Advertising Program (Zoom Blog)
- Google launches new way for publishers to use first-party data to enhance targeted advertising (Search Engine Land)
- Google My Business now known as Google Business Profile as Google migrates features to Maps and Search (Search Engine Land)
- PPC Functions and Tools We’re Thankful for in 2021 (Group Twenty Seven)
- Marketing O’Clock latest episode
- What to Include in a PPC Dashboard (Cypress North)