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PPCChat

The Official Home of the Twitter Chat

The Future of PPC – November 2, 2021

This week’s chat was hosted by Julie Friedman Bacchini and the topic was “The Future of PPC”.

Read the full chat recap here.

Listen to the podcast recap here.

(Podcasts are also available on iTunes and Google).

A6: really want to see that AI do something sensible on my campaigns one day.

So far not impressed, but the future is bound to be bright#ppcchat

— Anders Hjorth (@soanders) November 2, 2021

Answers to the question – What are you most concerned about for the future of PPC?

A5: With lack of transparency comes huge potential for abuse. Google needs to hit their Q4 targets? Tweak the algo. FB wants to get a new ad type more love? Give it preference in the feeds. Machines do what people tell them, good or bad. #ppcchat

— Robert Brady (@robert_brady) November 2, 2021

A5: Platforms pushing automation that inherently prioritizes large businesses with large budgets and large data sets over small businesses. #ppcchat

— Shaun Elley (@selley2134) November 2, 2021


Resources shared during the chat

  • The Social Commerce Dream, and how Amazon, Facebook, Snapchat and TikTok are pursuing it (Innovell)
  • Native Ecommerce: Shopping is a Feature not a Destination (Innovell)

Filed Under: Chat Recaps

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Chat Recaps

  • ICYMI – Great PPC Posts You May Have Missed This Week – March 24, 2023
  • Staying Ahead of the Curve in PPC in 2023 – March 21, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – March 17, 2023
  • Wrangling Peformance Max with Guest Co-host Menachem Ani – March 14, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – March 10, 2023

Follow #ppcchat On Twitter

#ppcchat

anthonyhigman Anthony Higman @anthonyhigman ·
31m

YouTube changed the name of the "Influence Consideration" campaign sub type to "Get views"

Only the name of this campaign sub type has changed, it still operates the same.

#PPCchat

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anthonyhigman Anthony Higman @anthonyhigman ·
36m

YouTube In-feed video ads now include both YouTube networks and no opt out. Specifically for in-feed video ads.

#PPCchat

Reply on Twitter 1641111244802347009 Retweet on Twitter 1641111244802347009 Like on Twitter 1641111244802347009 Twitter 1641111244802347009
ppckirk Kirk Williams @ppckirk ·
2h

Going to record a podcast today with @Ben__Kruger digging into "Improving the Google Rep + Advertiser Relationships". What questions should I ask, or things should I bring up #ppcchat?

(We'll hit the normal things discussed on Twitter but I don't want to miss any ponderings)

Reply on Twitter 1641096060012744706 Retweet on Twitter 1641096060012744706 1 Like on Twitter 1641096060012744706 4 Twitter 1641096060012744706
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