This week’s chat was hosted by Julie Friedman Bacchini and the topic was “The Future of PPC”.
Read the full chat recap here.
Listen to the podcast recap here.
(Podcasts are also available on iTunes and Google).
A6: really want to see that AI do something sensible on my campaigns one day.
So far not impressed, but the future is bound to be bright#ppcchat
— Anders Hjorth (@soanders) November 2, 2021
Answers to the question – What are you most concerned about for the future of PPC?
A5: With lack of transparency comes huge potential for abuse. Google needs to hit their Q4 targets? Tweak the algo. FB wants to get a new ad type more love? Give it preference in the feeds. Machines do what people tell them, good or bad. #ppcchat
— Robert Brady (@robert_brady) November 2, 2021
A5: Platforms pushing automation that inherently prioritizes large businesses with large budgets and large data sets over small businesses. #ppcchat
— Shaun Elley (@selley2134) November 2, 2021