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PPCChat

The Official Home of the Twitter Chat

The Future of PPC – November 2, 2021

This week’s chat was hosted by Julie Friedman Bacchini and the topic was “The Future of PPC”.

Read the full chat recap here.

Listen to the podcast recap here.

(Podcasts are also available on iTunes and Google).

A6: really want to see that AI do something sensible on my campaigns one day.

So far not impressed, but the future is bound to be bright#ppcchat

— Anders Hjorth (@soanders) November 2, 2021

Answers to the question – What are you most concerned about for the future of PPC?

A5: With lack of transparency comes huge potential for abuse. Google needs to hit their Q4 targets? Tweak the algo. FB wants to get a new ad type more love? Give it preference in the feeds. Machines do what people tell them, good or bad. #ppcchat

— Robert Brady (@robert_brady) November 2, 2021

A5: Platforms pushing automation that inherently prioritizes large businesses with large budgets and large data sets over small businesses. #ppcchat

— Shaun Elley (@selley2134) November 2, 2021


Resources shared during the chat

  • The Social Commerce Dream, and how Amazon, Facebook, Snapchat and TikTok are pursuing it (Innovell)
  • Native Ecommerce: Shopping is a Feature not a Destination (Innovell)

Filed Under: Chat Recaps

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Chat Recaps

  • ICYMI – Great PPC Posts You May Have Missed This Week – July 1, 2022
  • Bye Bye ETAs & Hello to the RSA Only Era in Google Ads – June 28, 2022
  • Your GML 2022 Questions – Answered by Ginny Marvin of Google Ads
  • ICYMI – Great PPC Posts You May Have Missed This Week – June 17, 2022
  • Setting & Managing Expectations in This New Age of PPC – June 14, 2022

PPC Town Hall by Optmyzr Ad

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gilgildner Gil Gildner @gilgildner ·
3m

Do you want to win some locally roasted coffee? The answer is already yes. But what if you also got 4 books from @PPCKirk, @AnyaGildner & myself?

We're giving away 4 books + 2 bags to five (5!) lucky winners.

https://www.discosloth.com/book-giveaway/

#ppcchat #marketingtwitter

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laurenturow Lauren Turow @laurenturow ·
14h

Need ANY tips on #PPC? The #PPCChat is the place to BE. Oh, AND they have the amazing feature of having someone recap the chat in written AND podcast form, so you never miss the action. Learn more: https://bit.ly/3A5WY3x @Matt_Umbro @NeptuneMoon #AI #boss

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neptunemoon Julie F Bacchini @neptunemoon ·
23h

Yikes!
#PPCChat

Craig Silverman @CraigSilverman

NEW: Google was sharing user data with a sanctioned state-owned Russian ad company until we alerted Google last wk. The shared data may have included sensitive location info and mobile IDs of people in Ukraine. Based on research by @kfranasz. Story & 🧵 https://www.propublica.org/article/google-russia-rutarget-sberbank-sanctions-ukraine

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