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PPCChat

The Official Home of the Twitter Chat

The Art of Saying No in PPC – October 26, 2021

This week’s chat was hosted by Julie Friedman Bacchini and the topic was “The Art of Saying No in PPC”.

Read the full chat recap here.

Listen to the podcast recap here.

(Podcasts are also available in iTunes and Google).


Here is a great answer from Kirk Williams:

A4: We turn down project opportunities at least weekly, sometimes more often. Client fit is really important to us, as is growing in a stable manner. The key is to say no clearly, but politely. A few things I’ve learned: #ppcchat

β€” Kirk Williams 🚴 (@PPCKirk) October 26, 2021

2) people really get offended when they’re turned down by an agency. I have opinions on why that is, but the sooner you realize you might get yelled at when you politely say no, the sooner you’ll realize that yelling just confirmed they would have been a bad fit. #ppcchat

β€” Kirk Williams 🚴 (@PPCKirk) October 26, 2021

4) the more pre-filtering questions, and the longer your discovery process, the easier it is to turn prospects down. Learn as much as you can before promising a proposal or pricing. Have a great process with really good questions for determining fit quickly. #ppcchat

β€” Kirk Williams 🚴 (@PPCKirk) October 26, 2021

6) Finally, refine your gut instinct over the years and then trust. your. gut. Every single bad client we’ve let slip through in the past few years, I knew they were going to be bad from the very beginning, I just didn’t listen to my gut. Trust it! I’m done now πŸ™‚ #ppcchat

β€” Kirk Williams 🚴 (@PPCKirk) October 26, 2021

Filed Under: Chat Recaps

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laurenturow Lauren Turow @laurenturow ·
4h

Need ANY tips on #PPC? The #PPCChat is the place to BE. Oh, AND they have the amazing feature of having someone recap the chat in written AND podcast form, so you never miss the action. Learn more: https://bit.ly/3A5WY3x @Matt_Umbro @NeptuneMoon #AI #boss

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neptunemoon Julie F Bacchini @neptunemoon ·
13h

Yikes!
#PPCChat

Craig Silverman @CraigSilverman

NEW: Google was sharing user data with a sanctioned state-owned Russian ad company until we alerted Google last wk. The shared data may have included sensitive location info and mobile IDs of people in Ukraine. Based on research by @kfranasz. Story & 🧡 https://www.propublica.org/article/google-russia-rutarget-sberbank-sanctions-ukraine

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neptunemoon Julie F Bacchini @neptunemoon ·
13h

Celebrating 23 years of doing my own thing today!

If you're thinking about taking the leap to go out on your own - you can do it! If you need support or have questions about it, you can always reach out to me.

#PPCChat

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