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PPCChat

The Official Home of the Twitter Chat

ICYMI – PPC Posts You May Have Missed – October 22, 2021

Because we all know how easy it is to miss a great tweet or post each week, I capture all that I see here and share on Fridays.

  • Microsoft Advertisers can analyze post-click behavior, analyze engagement with new Clarity integration (Search Engine Land)
  • Apple’s privacy changes create windfall for its own advertising business (Financial Times)
  • Autumn of Search: In-Person & Virtual SEO Events for B2B Marketers [Many of these events also include PPC presenters & topics] (TopRank Marketing)
  • What does Google’s infinite scroll on mobile mean for advertisers? (Search Engine Land)
  • The Beginner’s Guide to Using Google Ads Negative Keywords (SF Digital Studios)
  • Twitter Tests Ads in Tweet Replies, Which Could Provide New Opportunities for Brands and Creators (Social Media Today)
  • Getting Started with TikTok Ads (Clix Marketing)
  • Microsoft Advertising’s Health insurance ads are here in time for open enrollment (Search Engine Land)
  • Update About the October 4 Outage (Facebook)
  • Facebook Says Extremely Common Thing It Does Is Bad When Reporters Do It (Vice)
  • Google Bowling: Tool Saves Advertisers from 3-strike Suspension (Search Engine Journal)
  • Tracking Update Could Net Apple Billions In Search Ads Revenue (Search Engine Journal)
  • TikTok set to become top social media platform in 2022, leaving rivals in its wake (The Drum)
  • Consumer tolerance for traditional advertising continues to fall (Martech)
  • Facebook Ads Budgeting During BFCM (Foxwell Digital)
  • The ROAS pathology: how revenue-based optimization is selling you short (Mike Ryan)
  • Free Google Ads Audit Tool from Adalysis
  • How to solve the marketing reporting conundrum without being a magician (Search Engine Land)
  • PayPal Shows ‘Super App’ Ambitions With Pinterest Pursuit (Yahoo Finance)
  • Facebook still accounts for nearly a quarter of US digital ad spending (EMarketer)
  • YouTube Launches New Live Shopping Events, New Updates for CTV Campaigns (Social Media Today)
  • Marketing O’Clock Weekly Episode
  • Facebook confronts growth problems as number of young users in US declines (Financial Times)
  • How Many Users Does Facebook Have? The Company Struggles to Figure It Out (Wall Street Journal)
  • Introducing the PPC Ponderings Podcast (Zato)
  • Google Charges More than Twice Its Rivals in Ad Deals, Wins 80% of Its Own Auctions, Unredacted Suit Says (Wall Street Journal)
  • Clix Marketing Blog’s #PPC News & Views (Clix Marketing)
  • Reddit’s US ad revenues will nearly double in 2021 (eMarketer)

Filed Under: ICYMI, News

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sembarista SEM Barista @sembarista ·
1h

Five brief but helpful tips for #Google #AdSense placement https://www.searchenginewatch.com/2016/06/27/five-brief-but-helpful-tips-for-google-adsense-placement/ #paidsearch #ppcchat

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esperinbound Esper Inbound @esperinbound ·
3h

This day in search marketing history: March 25
https://buff.ly/3nn9OIV
#ppcchat #esperfeed

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globalhoneybee Global Honey Bee @globalhoneybee ·
3h

Startup Beginner Guide To SEO & Digital Marketing https://myfrugalbusiness.com/2021/02/seo-digital-marketing-bootstrapped-startups.html

#ContentMarketing #SEO #DigitalMarketing #Startup #PPC #PPCChat #PPC2023 #SMM #SEM #Marketing #CMO

via @LeanStartupLive

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