Because we all know how easy it is to miss a great tweet or post each week, I capture all that I see here and share on Fridays.
- Microsoft Advertisers can analyze post-click behavior, analyze engagement with new Clarity integration (Search Engine Land)
- Apple’s privacy changes create windfall for its own advertising business (Financial Times)
- Autumn of Search: In-Person & Virtual SEO Events for B2B Marketers [Many of these events also include PPC presenters & topics] (TopRank Marketing)
- What does Google’s infinite scroll on mobile mean for advertisers? (Search Engine Land)
- The Beginner’s Guide to Using Google Ads Negative Keywords (SF Digital Studios)
- Twitter Tests Ads in Tweet Replies, Which Could Provide New Opportunities for Brands and Creators (Social Media Today)
- Getting Started with TikTok Ads (Clix Marketing)
- Microsoft Advertising’s Health insurance ads are here in time for open enrollment (Search Engine Land)
- Update About the October 4 Outage (Facebook)
- Facebook Says Extremely Common Thing It Does Is Bad When Reporters Do It (Vice)
- Google Bowling: Tool Saves Advertisers from 3-strike Suspension (Search Engine Journal)
- Tracking Update Could Net Apple Billions In Search Ads Revenue (Search Engine Journal)
- TikTok set to become top social media platform in 2022, leaving rivals in its wake (The Drum)
- Consumer tolerance for traditional advertising continues to fall (Martech)
- Facebook Ads Budgeting During BFCM (Foxwell Digital)
- The ROAS pathology: how revenue-based optimization is selling you short (Mike Ryan)
- Free Google Ads Audit Tool from Adalysis
- How to solve the marketing reporting conundrum without being a magician (Search Engine Land)
- PayPal Shows ‘Super App’ Ambitions With Pinterest Pursuit (Yahoo Finance)
- Facebook still accounts for nearly a quarter of US digital ad spending (EMarketer)
- YouTube Launches New Live Shopping Events, New Updates for CTV Campaigns (Social Media Today)
- Marketing O’Clock Weekly Episode
- Facebook confronts growth problems as number of young users in US declines (Financial Times)
- How Many Users Does Facebook Have? The Company Struggles to Figure It Out (Wall Street Journal)
- Introducing the PPC Ponderings Podcast (Zato)
- Google Charges More than Twice Its Rivals in Ad Deals, Wins 80% of Its Own Auctions, Unredacted Suit Says (Wall Street Journal)
- Clix Marketing Blog’s #PPC News & Views (Clix Marketing)
- Reddit’s US ad revenues will nearly double in 2021 (eMarketer)