This week’s chat was hosted by Julie Friedman Bacchini and the topic was a fun one – “Most Controversial and/or Unpopular PPC Takes”.
Read the full chat recap here.
Listen to the podcast recap here.
(Podcasts are also available on iTunes and Google).
A few of the spicier tweets:
A1. That 80% of people working in this industry don’t know what they are doing. Most are just really good at sales, smoke & mirrors and average performance. #ppcchat
— Duane Brown 🇨🇦🏳️🌈 2x Vax’ed! (@duanebrown) October 19, 2021
a1: My Controversial Opinion. People undervalue things with poor measurement and over value those with good visibility. Leads to some very bad resource allocations and outright lies on some platforms #PPCchat
— Steve Hammer (@armondhammer) October 19, 2021
A1: Automation is just a way to obfuscate the garbage platforms allow to prop up their bottom lines. #ppcchat
— Robert Brady (@robert_brady) October 19, 2021