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PPCChat

The Official Home of the Twitter Chat

Most Controversial and/or Unpopular PPC Takes – October 19, 2021

This week’s chat was hosted by Julie Friedman Bacchini and the topic was a fun one – “Most Controversial and/or Unpopular PPC Takes”.

Read the full chat recap here.

Listen to the podcast recap here.

(Podcasts are also available on iTunes and Google).

A few of the spicier tweets:

A1. That 80% of people working in this industry don’t know what they are doing. Most are just really good at sales, smoke & mirrors and average performance. #ppcchat

โ€” Duane Brown ๐Ÿ‡จ๐Ÿ‡ฆ๐Ÿณ๏ธโ€๐ŸŒˆ 2x Vax’ed! (@duanebrown) October 19, 2021

 

a1: My Controversial Opinion. People undervalue things with poor measurement and over value those with good visibility. Leads to some very bad resource allocations and outright lies on some platforms #PPCchat

โ€” Steve Hammer (@armondhammer) October 19, 2021

A1: Automation is just a way to obfuscate the garbage platforms allow to prop up their bottom lines. #ppcchat

โ€” Robert Brady (@robert_brady) October 19, 2021

Filed Under: Chat Recaps

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Chat Recaps

  • Your GML 2022 Questions – Answered by Ginny Marvin of Google Ads
  • ICYMI – Great PPC Posts You May Have Missed This Week – June 17, 2022
  • Setting & Managing Expectations in This New Age of PPC – June 14, 2022
  • ICYMI – Great PPC Posts You May Have Missed This Week – June 10, 2022
  • B2B PPC in 2022 – June 7, 2022

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Follow #ppcchat On Twitter

#ppcchat

c_j_ridley Chris Ridley @c_j_ridley ·
15m

๐ŸšจPSA: Starting TOMORROW you will no longer be able to create or edit ETAs in Google Ads.

To help you get ready for this change, here is a Google Ads script to convert your best-performing ETAs into RSAs.

https://docs.google.com/document/d/1h1ujgji_VfO-twGwiIxXV_8XgCrAUy04bb8VegLWeoY/edit
H/T @TomBeckerle #PPCChat

Reply on Twitter 1542121664770703361 Retweet on Twitter 1542121664770703361 Like on Twitter 1542121664770703361 Twitter 1542121664770703361
ppckirk Kirk Williams @ppckirk ·
29m

Search term insights not showing in PMax was just a bug. Phew! #ppcchat

AdsLiaison @adsliaison

@rustybrick @mikeryanretail @PPCKirk @lchasse @KurtHenninger @nikkijumpfly @GoogleAds Hi all, This was a bug. We apologize for the inconvenience. It's now fixed and the insights are showing properly.

Reply on Twitter 1542118159070556160 Retweet on Twitter 1542118159070556160 Like on Twitter 1542118159070556160 1 Twitter 1542118159070556160
esperinbound Esper Inbound @esperinbound ·
32m

5 ways to get PPC and SEO working together
https://buff.ly/3ua5vRA
#ppcchat #esperfeed

Reply on Twitter 1542117374417068033 Retweet on Twitter 1542117374417068033 Like on Twitter 1542117374417068033 Twitter 1542117374417068033
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