Because we all know how easy it is to miss a great post! I’ve collected the interesting posts and articles I saw this week:
- A Complete Guide to Google Ads Editor (Search Engine Journal)
- How to Run a Title Test in Google Shopping (Zato)
- DoorDash Introduces Search-Page Ads for Restaurants (Wall Street Journal)
- Roku remains on top of US CTV device market, trailed closely by Amazon (eMarketer)
- Facebook, Instagram Focus on Live Shopping Experiences for Holiday Selling Season (Adweek)
- Why container shipping delays are a big deal for eCommerce PPC in 2021 (Optmyzr)
- Google Now Allows Gambling Ads From Certified Connecticut Based Licensed Entities (Search Engine Roundtable)
- Smash Through Glass Ceilings in eCommerce – 12 Tactics (Savvy Revenue)
- Demystifying Automation (Think with Google)
- What if Performance Advertising is Just an Analytics Scam? (SparkToro)
- Google Local Services Ads – An LSA PSA (SEOM Interactive)
- Spotify and Pandora lead US in audio listeners (eMarketer)
- Introducing Reels Ads Placements via the Instagram Marketing API (Facebook for Business)
- 10 Facebook Ad Metrics Marketers Must Track (Social Media Examiner)
- Facebook Ads Bid Strategies: Lowest Cost, Cost Cap, Bid Cap (Jon Loomer)
- TikTok Shares New Insights into Halloween Engagement Trends [Infographic] (Social Media Today)
- What a Cookieless Future Means For Data-Driven Marketing (Salesforce)
- What if Performance Marketing is Only a Scam When Enacted Fraudulently? (Zato)
- Amazon Ads Benchmark Report: Q3 2021 – Download after form fill (Tinuiti)
- How Amazon Steers Shoppers to Its Own Products (NY Times)
- Amazon copied products and rigged search results to promote its own brands, documents show (Reuters)
- Canva is getting into video (Techcrunch)
- LinkedIn to Shut Down Service in China, Citing ‘Challenging’ Environment (NY Times)
- Your Guide to the Third-Party Cookie (Marketing Brew)
- Q4 & BFCM Quick Wins Guide for Advertisers – $10 donation that goes to charity to download (Foxwell Digital)
- NEW Paid Search Advertising Benchmarks for 2021 (Wordstream)
- Marketing O’Clock – Response to the Rand Fishkin Article About Performance Marketing
- This week’s Marketing O’Clock Episode
- Senators aim to block tech giants from prioritizing their own products over rivals’ (Washington Post)