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PPCChat

The Official Home of the Twitter Chat

ICYMI – PPC Posts You May Have Missed This Week – October 15, 2021

Because we all know how easy it is to miss a great post! I’ve collected the interesting posts and articles I saw this week:

  • A Complete Guide to Google Ads Editor (Search Engine Journal)
  • How to Run a Title Test in Google Shopping (Zato)
  • DoorDash Introduces Search-Page Ads for Restaurants (Wall Street Journal)
  • Roku remains on top of US CTV device market, trailed closely by Amazon (eMarketer)
  • Facebook, Instagram Focus on Live Shopping Experiences for Holiday Selling Season (Adweek)
  • Why container shipping delays are a big deal for eCommerce PPC in 2021 (Optmyzr)
  • Google Now Allows Gambling Ads From Certified Connecticut Based Licensed Entities (Search Engine Roundtable)
  • Smash Through Glass Ceilings in eCommerce – 12 Tactics (Savvy Revenue)
  • Demystifying Automation (Think with Google)
  • What if Performance Advertising is Just an Analytics Scam? (SparkToro)
  • Google Local Services Ads – An LSA PSA (SEOM Interactive)
  • Spotify and Pandora lead US in audio listeners (eMarketer)
  • Introducing Reels Ads Placements via the Instagram Marketing API (Facebook for Business)
  • 10 Facebook Ad Metrics Marketers Must Track (Social Media Examiner)
  • Facebook Ads Bid Strategies: Lowest Cost, Cost Cap, Bid Cap (Jon Loomer)
  • TikTok Shares New Insights into Halloween Engagement Trends [Infographic] (Social Media Today)
  • What a Cookieless Future Means For Data-Driven Marketing (Salesforce)
  • What if Performance Marketing is Only a Scam When Enacted Fraudulently? (Zato)
  • Amazon Ads Benchmark Report: Q3 2021 – Download after form fill (Tinuiti)
  • How Amazon Steers Shoppers to Its Own Products (NY Times)
  • Amazon copied products and rigged search results to promote its own brands, documents show (Reuters)
  • Canva is getting into video (Techcrunch)
  • LinkedIn to Shut Down Service in China, Citing ‘Challenging’ Environment (NY Times)
  • Your Guide to the Third-Party Cookie (Marketing Brew)
  • Q4 & BFCM Quick Wins Guide for Advertisers – $10 donation that goes to charity to download (Foxwell Digital)
  • NEW Paid Search Advertising Benchmarks for 2021 (Wordstream)
  • Marketing O’Clock – Response to the Rand Fishkin Article About Performance Marketing
  • This week’s Marketing O’Clock Episode
  • Senators aim to block tech giants from prioritizing their own products over rivals’ (Washington Post)

Filed Under: ICYMI, News

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duanebrown avatar; Duane Brown 🇨🇦🏳️‍🌈 4x Vax'ed! @duanebrown ·
3 Oct 1709106141240725557

I really like Satya Nadella and his book from a number of years ago. #ppcchat

Reply on Twitter 1709106141240725557 Retweet on Twitter 1709106141240725557 0 Like on Twitter 1709106141240725557 1 Twitter 1709106141240725557
kasimaslam avatar; Kasim Aslam @kasimaslam ·
2 Oct 1708982389118996589

Follow Ralph Burns' tip and ask the agency about their reps. 

Full episode 💩 https://www.youtube.com/watch?v=7a_wLbTIFgc

#digitalmarketing #ppcchat #marketingagency

Image for the Tweet beginning: Follow Ralph Burns' tip and Twitter feed video.
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AnthonyHigman avatar; Anthony Higman @AnthonyHigman ·
2 Oct 1708964003202892279

Google ads tip!

Seeing lots of new weird URL's in your Google ads account?

Add "Com" as a negative to one of your negative keywords lists.

#PPCchat

Reply on Twitter 1708964003202892279 Retweet on Twitter 1708964003202892279 0 Like on Twitter 1708964003202892279 2 Twitter 1708964003202892279
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