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PPCChat

The Official Home of the Twitter Chat

ICYMI – PPC Posts You May Have Missed This Week – October 15, 2021

Because we all know how easy it is to miss a great post! I’ve collected the interesting posts and articles I saw this week:

  • A Complete Guide to Google Ads Editor (Search Engine Journal)
  • How to Run a Title Test in Google Shopping (Zato)
  • DoorDash Introduces Search-Page Ads for Restaurants (Wall Street Journal)
  • Roku remains on top of US CTV device market, trailed closely by Amazon (eMarketer)
  • Facebook, Instagram Focus on Live Shopping Experiences for Holiday Selling Season (Adweek)
  • Why container shipping delays are a big deal for eCommerce PPC in 2021 (Optmyzr)
  • Google Now Allows Gambling Ads From Certified Connecticut Based Licensed Entities (Search Engine Roundtable)
  • Smash Through Glass Ceilings in eCommerce – 12 Tactics (Savvy Revenue)
  • Demystifying Automation (Think with Google)
  • What if Performance Advertising is Just an Analytics Scam? (SparkToro)
  • Google Local Services Ads – An LSA PSA (SEOM Interactive)
  • Spotify and Pandora lead US in audio listeners (eMarketer)
  • Introducing Reels Ads Placements via the Instagram Marketing API (Facebook for Business)
  • 10 Facebook Ad Metrics Marketers Must Track (Social Media Examiner)
  • Facebook Ads Bid Strategies: Lowest Cost, Cost Cap, Bid Cap (Jon Loomer)
  • TikTok Shares New Insights into Halloween Engagement Trends [Infographic] (Social Media Today)
  • What a Cookieless Future Means For Data-Driven Marketing (Salesforce)
  • What if Performance Marketing is Only a Scam When Enacted Fraudulently? (Zato)
  • Amazon Ads Benchmark Report: Q3 2021 – Download after form fill (Tinuiti)
  • How Amazon Steers Shoppers to Its Own Products (NY Times)
  • Amazon copied products and rigged search results to promote its own brands, documents show (Reuters)
  • Canva is getting into video (Techcrunch)
  • LinkedIn to Shut Down Service in China, Citing ‘Challenging’ Environment (NY Times)
  • Your Guide to the Third-Party Cookie (Marketing Brew)
  • Q4 & BFCM Quick Wins Guide for Advertisers – $10 donation that goes to charity to download (Foxwell Digital)
  • NEW Paid Search Advertising Benchmarks for 2021 (Wordstream)
  • Marketing O’Clock – Response to the Rand Fishkin Article About Performance Marketing
  • This week’s Marketing O’Clock Episode
  • Senators aim to block tech giants from prioritizing their own products over rivals’ (Washington Post)

Filed Under: ICYMI, News

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gilgildner Gil Gildner @gilgildner ·
14m

Do you want to win some locally roasted coffee? The answer is already yes. But what if you also got 4 books from @PPCKirk, @AnyaGildner & myself?

We're giving away 4 books + 2 bags to five (5!) lucky winners.

https://www.discosloth.com/book-giveaway/

#ppcchat #marketingtwitter

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laurenturow Lauren Turow @laurenturow ·
14h

Need ANY tips on #PPC? The #PPCChat is the place to BE. Oh, AND they have the amazing feature of having someone recap the chat in written AND podcast form, so you never miss the action. Learn more: https://bit.ly/3A5WY3x @Matt_Umbro @NeptuneMoon #AI #boss

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neptunemoon Julie F Bacchini @neptunemoon ·
23h

Yikes!
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Craig Silverman @CraigSilverman

NEW: Google was sharing user data with a sanctioned state-owned Russian ad company until we alerted Google last wk. The shared data may have included sensitive location info and mobile IDs of people in Ukraine. Based on research by @kfranasz. Story & 🧵 https://www.propublica.org/article/google-russia-rutarget-sberbank-sanctions-ukraine

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