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PPCChat

The Official Home of the Twitter Chat

ICYMI – PPC Posts You May Have Missed This Week – October 8, 2021

Because we all know how easy it is to miss a tweet with a link to a great post or article, here are stories I saw this week that I thought the PPC Chat community might find interesting:

  • Whistleblower: Facebook is misleading the public on progress against hate speech, violence, misinformation (CBS News – 60 Minutes)
  • Facebook Is Weaker Than We Knew (New York Times)
  • TikTok is too big for mobile advertisers to ignore (Mobile Dev Memo)
  • Online Shoppers Take Note of Socially Conscious Retailers (Nielsen Norman Group)
  • Chrome tests Google side search in the browser (Search Engine Land)
  • Microsoft Advertising: ETA deprecation, auto-generated remarketing lists and Audience Network updates (Search Engine Land)
  • Why Snap is leveraging augmented reality technology to get a leg up in the social commerce arms race (Digiday)
  • The key takeaways from Frances Haugen’s Facebook allegations (The Drum)
  • Google Ads Keyword Planner Tool With Trending Data – test only right now (Search Engine Roundtable)
  • Extensions upgrade (Google Ads)
  • Facebook stock tanks as troubles mount (Axios)
  • Instagram ditches the IGTV brand, combines everything but Reels into an ‘Instagram Video’ format (TechCrunch)
  • Google Dynamic Ads: How Does DSA Work for You? (PPC Expo)
  • Update About the October 4 Outage (Facebook Business)
  • Keyword Match Type Tool
  • Mark Zuckerberg breaks silence to say the Facebook whistleblower’s claims ‘don’t make any sense’ (The Verge)
  • Google Analytics 4 updates include data-driven attribution, machine learning models to fill in measurement gaps and a Search Console integration (Search Engine Land)
  • Meet your marketing objectives with the new Google Analytics (Google)
  • Snapchat Holiday Marketing Guide (Snapchat for Business)
  • Instagram for B2B in 2021 (Clix Marketing)
  • Google Analytics 4 (GA4) Quick Tips YouTube Videos (Krista Seiden)
  • How to Use Minimum ROAS Facebook Bid Strategy (Jon Loomer)
  • Built on GA4, Google announces the new Analytics 360 (Search Engine Land)
  • Moving AdSense to a first-price auction (Google)
  • PPC News & Views Roundup (Clix Marketing)
  • When Facebook went down this week, traffic to news sites went up (Neiman Lab)

Filed Under: ICYMI, News

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gilgildner Gil Gildner @gilgildner ·
31m

Do you want to win some locally roasted coffee? The answer is already yes. But what if you also got 4 books from @PPCKirk, @AnyaGildner & myself?

We're giving away 4 books + 2 bags to five (5!) lucky winners.

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#ppcchat #marketingtwitter

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laurenturow Lauren Turow @laurenturow ·
14h

Need ANY tips on #PPC? The #PPCChat is the place to BE. Oh, AND they have the amazing feature of having someone recap the chat in written AND podcast form, so you never miss the action. Learn more: https://bit.ly/3A5WY3x @Matt_Umbro @NeptuneMoon #AI #boss

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neptunemoon Julie F Bacchini @neptunemoon ·
23h

Yikes!
#PPCChat

Craig Silverman @CraigSilverman

NEW: Google was sharing user data with a sanctioned state-owned Russian ad company until we alerted Google last wk. The shared data may have included sensitive location info and mobile IDs of people in Ukraine. Based on research by @kfranasz. Story & 🧵 https://www.propublica.org/article/google-russia-rutarget-sberbank-sanctions-ukraine

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