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PPCChat

The Official Home of the Twitter Chat

ICYMI – PPC Posts You May Have Missed This Week – October 8, 2021

Because we all know how easy it is to miss a tweet with a link to a great post or article, here are stories I saw this week that I thought the PPC Chat community might find interesting:

  • Whistleblower: Facebook is misleading the public on progress against hate speech, violence, misinformation (CBS News – 60 Minutes)
  • Facebook Is Weaker Than We Knew (New York Times)
  • TikTok is too big for mobile advertisers to ignore (Mobile Dev Memo)
  • Online Shoppers Take Note of Socially Conscious Retailers (Nielsen Norman Group)
  • Chrome tests Google side search in the browser (Search Engine Land)
  • Microsoft Advertising: ETA deprecation, auto-generated remarketing lists and Audience Network updates (Search Engine Land)
  • Why Snap is leveraging augmented reality technology to get a leg up in the social commerce arms race (Digiday)
  • The key takeaways from Frances Haugen’s Facebook allegations (The Drum)
  • Google Ads Keyword Planner Tool With Trending Data – test only right now (Search Engine Roundtable)
  • Extensions upgrade (Google Ads)
  • Facebook stock tanks as troubles mount (Axios)
  • Instagram ditches the IGTV brand, combines everything but Reels into an ‘Instagram Video’ format (TechCrunch)
  • Google Dynamic Ads: How Does DSA Work for You? (PPC Expo)
  • Update About the October 4 Outage (Facebook Business)
  • Keyword Match Type Tool
  • Mark Zuckerberg breaks silence to say the Facebook whistleblower’s claims ‘don’t make any sense’ (The Verge)
  • Google Analytics 4 updates include data-driven attribution, machine learning models to fill in measurement gaps and a Search Console integration (Search Engine Land)
  • Meet your marketing objectives with the new Google Analytics (Google)
  • Snapchat Holiday Marketing Guide (Snapchat for Business)
  • Instagram for B2B in 2021 (Clix Marketing)
  • Google Analytics 4 (GA4) Quick Tips YouTube Videos (Krista Seiden)
  • How to Use Minimum ROAS Facebook Bid Strategy (Jon Loomer)
  • Built on GA4, Google announces the new Analytics 360 (Search Engine Land)
  • Moving AdSense to a first-price auction (Google)
  • PPC News & Views Roundup (Clix Marketing)
  • When Facebook went down this week, traffic to news sites went up (Neiman Lab)

Filed Under: ICYMI, News

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esperinbound Esper Inbound @esperinbound ·
2h

This day in search marketing history: January 29
https://buff.ly/3JnAnq8
#ppcchat #esperfeed

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colarosa_ Alessandro Colarossi @colarosa_ ·
7h

Attention shopify store owners and agencies who help those with shopify -- this is a fantastic resource: https://analyzify.app/shopify-google-analytics/ga4

Great job @analyzify

#ppcchat #ppc #shopify #googleads #GA4

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mikeryanretail Mike Ryan @mikeryanretail ·
11h

Just for fun, here’s an article I wrote over four years ago
#PPCchat

https://smarter-ecommerce.com/blog/en/google-shopping/beyond-click-metrics/

Reply on Twitter 1619426164417904642 Retweet on Twitter 1619426164417904642 Like on Twitter 1619426164417904642 Twitter 1619426164417904642
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