Because we all know how easy it is to miss a tweet with a link to a great post or article, here are stories I saw this week that I thought the PPC Chat community might find interesting:
- Whistleblower: Facebook is misleading the public on progress against hate speech, violence, misinformation (CBS News – 60 Minutes)
- Facebook Is Weaker Than We Knew (New York Times)
- TikTok is too big for mobile advertisers to ignore (Mobile Dev Memo)
- Online Shoppers Take Note of Socially Conscious Retailers (Nielsen Norman Group)
- Chrome tests Google side search in the browser (Search Engine Land)
- Microsoft Advertising: ETA deprecation, auto-generated remarketing lists and Audience Network updates (Search Engine Land)
- Why Snap is leveraging augmented reality technology to get a leg up in the social commerce arms race (Digiday)
- The key takeaways from Frances Haugen’s Facebook allegations (The Drum)
- Google Ads Keyword Planner Tool With Trending Data – test only right now (Search Engine Roundtable)
- Extensions upgrade (Google Ads)
- Facebook stock tanks as troubles mount (Axios)
- Instagram ditches the IGTV brand, combines everything but Reels into an ‘Instagram Video’ format (TechCrunch)
- Google Dynamic Ads: How Does DSA Work for You? (PPC Expo)
- Update About the October 4 Outage (Facebook Business)
- Keyword Match Type Tool
- Mark Zuckerberg breaks silence to say the Facebook whistleblower’s claims ‘don’t make any sense’ (The Verge)
- Google Analytics 4 updates include data-driven attribution, machine learning models to fill in measurement gaps and a Search Console integration (Search Engine Land)
- Meet your marketing objectives with the new Google Analytics (Google)
- Snapchat Holiday Marketing Guide (Snapchat for Business)
- Instagram for B2B in 2021 (Clix Marketing)
- Google Analytics 4 (GA4) Quick Tips YouTube Videos (Krista Seiden)
- How to Use Minimum ROAS Facebook Bid Strategy (Jon Loomer)
- Built on GA4, Google announces the new Analytics 360 (Search Engine Land)
- Moving AdSense to a first-price auction (Google)
- PPC News & Views Roundup (Clix Marketing)
- When Facebook went down this week, traffic to news sites went up (Neiman Lab)