Because we all know how easy it is to miss a tweet with a link to an amazing article or post, I attempt to keep track of all the quality stories I see and share all week and compile them here, just for you! If I missed any articles you saw and loved this week – let me know and I will add them here.
- The future of attribution is data-driven (Google Ads)
- Ginny Marvin’s thread about the change in attribution to data driven
- Google Ads to Change Default Attribution to DDA (Zato Blog)
- The New (Facebook) Objectives (The Marketers Playbook)
- Roku for Shopify Will Help Businesses with TV Streaming Advertising (Roku)
- Profit per Click: What It Is & Why You Should Track It (Search Engine Journal)
- Google’s [Disputed] Changes to Keyword Matching Rules Explained (Wordstream)
- 12 Perspectives on Paid Media For The 2021 Holiday Season – a PDF download (Justuno)
- Microsoft Advertising Launches Open Beta for Credit Card Ads (Search Engine Journal)
- Econometrics in GSheets – Related to Facebook MMM (Saxifrage Blog)
- Update your Ad Copy based on the weather: Google Ads customisers (WeDiscover Blog)
- Getting Started with Google’s Video Action Campaigns (Clix Marketing Blog)
- How Texas’ social media censorship law could mean more spam in your inbox (Chron)
- The 5 Paid Ad Channels You Need to Incorporate Right Now (Search Engine Journal)
- New Changes to Google Ads Keyword Matching: What It Really Means (Wordstream)
- Dynamic Search Ads: Keyword Mining Through Ngram Analysis (Search Engine Journal)
- Google Ads announces machine learning-based data-driven attribution models in new privacy landscape (Search Engine Land)
- PPC & the B2B Buyer Journey: A Primer (Search Engine Journal)
- 12 Important PPC Trends To Watch In 2021 (PPC Hero Blog)
- Facebook Experiments with Additional Business Context Elements in Ad Display (Social Media Today)
- Facebook’s Documents About Instagram and Teens, Published (Wall Street Journal)
- TikTok Reaches a Billion Active Users, the Latest Milestone for the App (Social Media Today)
- Facebook Project Robyn – Open Source MMM 2021 Community Connect Summit Recording (Facebook)
- TikTok new ad products invite users to interact with taps, swipes, likes and more (Tech Crunch)
- Google tells EU court it’s the #1 search query on Bing (ArsTechnica)
- Instagram for Kids and What Facebook Knows About the Effects of Social Media (The New Yorker)
- Why container shipping delays are a big deal for eCommerce PPC in 2021 (Optmyzr)
- Nearly 62% Of Consumers Still Blame Poor Onsite Search For ‘Bounce,’ Abandonment (MediaPost)
- Marketing O’Clock – Google Ads Lights a (Keyword) Match Under PPC Advertisers Everywhere
- PPC News & Views of the Week (Clix Marketing Blog)
- New Google Ads Budget Report Tracks Daily Campaign Spend (Search Engine Journal)
- About Language Targeting (or why you are seeing foreign language queries in your English targeting ad accounts) (Google Ads Help Doc)
- Hey Microsoft, Where’s the Love for Women-Owned Businesses? (Group Twenty Seven)