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PPCChat

The Official Home of the Twitter Chat

ICYMI – Posts You May Have Missed This Week Shared by PPC Chat – October 1, 2021

Because we all know how easy it is to miss a tweet with a link to an amazing article or post, I attempt to keep track of all the quality stories I see and share all week and compile them here, just for you! If I missed any articles you saw and loved this week – let me know and I will add them here.

  • The future of attribution is data-driven (Google Ads)
  • Ginny Marvin’s thread about the change in attribution to data driven
  • Google Ads to Change Default Attribution to DDA (Zato Blog)
  • The New (Facebook) Objectives (The Marketers Playbook)
  • Roku for Shopify Will Help Businesses with TV Streaming Advertising (Roku)
  • Profit per Click: What It Is & Why You Should Track It (Search Engine Journal)
  • Google’s [Disputed] Changes to Keyword Matching Rules Explained (Wordstream)
  • 12 Perspectives on Paid Media For The 2021 Holiday Season – a PDF download (Justuno)
  • Microsoft Advertising Launches Open Beta for Credit Card Ads (Search Engine Journal)
  • Econometrics in GSheets – Related to Facebook MMM (Saxifrage Blog)
  • Update your Ad Copy based on the weather: Google Ads customisers (WeDiscover Blog)
  • Getting Started with Google’s Video Action Campaigns (Clix Marketing Blog)
  • How Texas’ social media censorship law could mean more spam in your inbox (Chron)
  • The 5 Paid Ad Channels You Need to Incorporate Right Now (Search Engine Journal)
  • New Changes to Google Ads Keyword Matching: What It Really Means (Wordstream)
  • Dynamic Search Ads: Keyword Mining Through Ngram Analysis (Search Engine Journal)
  • Google Ads announces machine learning-based data-driven attribution models in new privacy landscape (Search Engine Land)
  • PPC & the B2B Buyer Journey: A Primer (Search Engine Journal)
  • 12 Important PPC Trends To Watch In 2021 (PPC Hero Blog)
  • Facebook Experiments with Additional Business Context Elements in Ad Display (Social Media Today)
  • Facebook’s Documents About Instagram and Teens, Published (Wall Street Journal)
  • TikTok Reaches a Billion Active Users, the Latest Milestone for the App (Social Media Today)
  • Facebook Project Robyn – Open Source MMM 2021 Community Connect Summit Recording (Facebook)
  • TikTok new ad products invite users to interact with taps, swipes, likes and more (Tech Crunch)
  • Google tells EU court it’s the #1 search query on Bing (ArsTechnica)
  • Instagram for Kids and What Facebook Knows About the Effects of Social Media (The New Yorker)
  • Why container shipping delays are a big deal for eCommerce PPC in 2021 (Optmyzr)
  • Nearly 62% Of Consumers Still Blame Poor Onsite Search For ‘Bounce,’ Abandonment (MediaPost)
  • Marketing O’Clock – Google Ads Lights a (Keyword) Match Under PPC Advertisers Everywhere
  • PPC News & Views of the Week (Clix Marketing Blog)
  • New Google Ads Budget Report Tracks Daily Campaign Spend (Search Engine Journal)
  • About Language Targeting (or why you are seeing foreign language queries in your English targeting ad accounts) (Google Ads Help Doc)
  • Hey Microsoft, Where’s the Love for Women-Owned Businesses? (Group Twenty Seven)

Filed Under: ICYMI, News

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gilgildner Gil Gildner @gilgildner ·
36m

Do you want to win some locally roasted coffee? The answer is already yes. But what if you also got 4 books from @PPCKirk, @AnyaGildner & myself?

We're giving away 4 books + 2 bags to five (5!) lucky winners.

https://www.discosloth.com/book-giveaway/

#ppcchat #marketingtwitter

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laurenturow Lauren Turow @laurenturow ·
14h

Need ANY tips on #PPC? The #PPCChat is the place to BE. Oh, AND they have the amazing feature of having someone recap the chat in written AND podcast form, so you never miss the action. Learn more: https://bit.ly/3A5WY3x @Matt_Umbro @NeptuneMoon #AI #boss

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neptunemoon Julie F Bacchini @neptunemoon ·
23h

Yikes!
#PPCChat

Craig Silverman @CraigSilverman

NEW: Google was sharing user data with a sanctioned state-owned Russian ad company until we alerted Google last wk. The shared data may have included sensitive location info and mobile IDs of people in Ukraine. Based on research by @kfranasz. Story & 🧵 https://www.propublica.org/article/google-russia-rutarget-sberbank-sanctions-ukraine

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