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PPCChat

The Official Home of the Twitter Chat

ICYMI – Posts You May Have Missed This Week Shared by PPC Chat – October 1, 2021

Because we all know how easy it is to miss a tweet with a link to an amazing article or post, I attempt to keep track of all the quality stories I see and share all week and compile them here, just for you! If I missed any articles you saw and loved this week – let me know and I will add them here.

  • The future of attribution is data-driven (Google Ads)
  • Ginny Marvin’s thread about the change in attribution to data driven
  • Google Ads to Change Default Attribution to DDA (Zato Blog)
  • The New (Facebook) Objectives (The Marketers Playbook)
  • Roku for Shopify Will Help Businesses with TV Streaming Advertising (Roku)
  • Profit per Click: What It Is & Why You Should Track It (Search Engine Journal)
  • Google’s [Disputed] Changes to Keyword Matching Rules Explained (Wordstream)
  • 12 Perspectives on Paid Media For The 2021 Holiday Season – a PDF download (Justuno)
  • Microsoft Advertising Launches Open Beta for Credit Card Ads (Search Engine Journal)
  • Econometrics in GSheets – Related to Facebook MMM (Saxifrage Blog)
  • Update your Ad Copy based on the weather: Google Ads customisers (WeDiscover Blog)
  • Getting Started with Google’s Video Action Campaigns (Clix Marketing Blog)
  • How Texas’ social media censorship law could mean more spam in your inbox (Chron)
  • The 5 Paid Ad Channels You Need to Incorporate Right Now (Search Engine Journal)
  • New Changes to Google Ads Keyword Matching: What It Really Means (Wordstream)
  • Dynamic Search Ads: Keyword Mining Through Ngram Analysis (Search Engine Journal)
  • Google Ads announces machine learning-based data-driven attribution models in new privacy landscape (Search Engine Land)
  • PPC & the B2B Buyer Journey: A Primer (Search Engine Journal)
  • 12 Important PPC Trends To Watch In 2021 (PPC Hero Blog)
  • Facebook Experiments with Additional Business Context Elements in Ad Display (Social Media Today)
  • Facebook’s Documents About Instagram and Teens, Published (Wall Street Journal)
  • TikTok Reaches a Billion Active Users, the Latest Milestone for the App (Social Media Today)
  • Facebook Project Robyn – Open Source MMM 2021 Community Connect Summit Recording (Facebook)
  • TikTok new ad products invite users to interact with taps, swipes, likes and more (Tech Crunch)
  • Google tells EU court it’s the #1 search query on Bing (ArsTechnica)
  • Instagram for Kids and What Facebook Knows About the Effects of Social Media (The New Yorker)
  • Why container shipping delays are a big deal for eCommerce PPC in 2021 (Optmyzr)
  • Nearly 62% Of Consumers Still Blame Poor Onsite Search For ‘Bounce,’ Abandonment (MediaPost)
  • Marketing O’Clock – Google Ads Lights a (Keyword) Match Under PPC Advertisers Everywhere
  • PPC News & Views of the Week (Clix Marketing Blog)
  • New Google Ads Budget Report Tracks Daily Campaign Spend (Search Engine Journal)
  • About Language Targeting (or why you are seeing foreign language queries in your English targeting ad accounts) (Google Ads Help Doc)
  • Hey Microsoft, Where’s the Love for Women-Owned Businesses? (Group Twenty Seven)

Filed Under: ICYMI, News

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marketingsoph Sophie Logan @marketingsoph ·
3 Apr

Hello incredibly dramatic & over the top Google Ads alert.

One low-performing keyword can HARM MY WHOLE ACCOUNT?

This is a ridiculous alert. What kind of language is that to describe having low CTR keywords in an account?

#GoogleAds #PPCChat #PPC

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chriskos Chris Kostecki @chriskos ·
3 Apr

Still looking for examples of Google Ads Led Forms opening on a Google hosted page that appears to be on the destination host domain.

#ppcchat

Chris Kostecki @chriskos

#ppcchat Does anyone us Lead Form Extensions & have seen the experience change recently? Looking for any documentation. Current experience hijacks the click with display url of domain/form instead of having it as a serp option INSTEAD of clicking to site.

Reply on Twitter 1642901970166988800 Retweet on Twitter 1642901970166988800 Like on Twitter 1642901970166988800 Twitter 1642901970166988800
ppckirk Kirk Williams @ppckirk ·
3 Apr

#ppcchat gosh it's going to be quiet around here without @Ben__Kruger mixing things up. 😆

Reply on Twitter 1642896160150142977 Retweet on Twitter 1642896160150142977 Like on Twitter 1642896160150142977 1 Twitter 1642896160150142977
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