Because we all know how easy it is to miss a tweet with a link to an amazing article or post, I attempt to keep track of all the quality stories I see and share all week and compile them here, just for you!
- What exactly changed in the Search Term Report in September 2021? (Pemavor Blog)
- Using Google Ads’ Insights Tab (Clix Marketing)
- Personalization is Transforming as Privacy Forces a Consumer Data Drought (Street Fight Magazine)
- Facebook Has New Ways to Generate Leads & Connect With Customers (Search Engine Journal)
- Should You Still Use Standard Shopping with Smart Shopping Campaigns? (Zato Blog)
- Wine & Webinar: Getting the Most Out of GA4 (Orbit Media Studios with guest Brie Anderson)
- 3 Clever Ways to Target Your Competitors’ Audiences Without Search Ads (Wordstream)
- Missing RSA Checker – Google Ads Script (We Discover)
- How to set up Google Analytics 4 using Google Tag Manager (Search Engine Land)
- IOS 15 Release | How It Affects You (Search Discovery)
- Giving users more transparency into their Google ad experience – new advertiser pages & what will be seen in “about this ad” (Google Ads)
- Google Announces “Things to Do” Free Listing & Ad Unit (Search Engine Journal)
- Helping travelers discover new things to do – new travel listings & ad format (Google Ads)
- 5 Fresh Features: What LinkedIn’s New Learning Hub, Ratings & Reviews, Live Events & Page Article Updates Mean for B2B Marketers (TopRank Marketing Blog)
- Update to advertiser identity verification policy (Google Ads)
- 2021 Holiday Retail Blog Series: Personalized Marketing Campaigns for the Holidays (3Q Digital)
- Tips for an Effective Localized PPC Strategy (Clix Marketing)
- Facebook says it underreported ad performance due to Apple’s iPhone privacy update (CNBC)
- OPINION: Common FB Advertising Advice That We Disagree With (Foxwell Digital)
- The Facebook ROAS Death Spiral: Fix it Now — or Lose Your Shopify Store (Elumynt Blog)
- Amazon now ships more parcels than FedEx (Modern Retail)
- Matching the most relevant keyword to every search (Google Ads)
- Google Ads: Phrase and broad match keywords that are identical to a query are now preferred (Search Engine Land)
- Google Ads Updates Keyword Matching – AGAIN (Neptune Moon Blog)
- Op-ed: Apple’s power move to kneecap Facebook advertising is working (CNBC)
- Luxury consumer brand advertising on LinkedIn growing: ‘much larger than expected’ (The Drum)
- Sorry Google, There Are Benefits to Using Multiple Match Types when Using Broad Match with Smart Bidding (Cypress North)
- This week’s Marketing O’Clock – Page Amongst the Machine: Google Launches Advertiser Pages