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PPCChat

The Official Home of the Twitter Chat

ICYMI – Posts You May Have Missed – September 24, 2021

Because we all know how easy it is to miss a tweet with a link to an amazing article or post, I attempt to keep track of all the quality stories I see and share all week and compile them here, just for you!

  • What exactly changed in the Search Term Report in September 2021? (Pemavor Blog)
  • Using Google Ads’ Insights Tab (Clix Marketing)
  • Personalization is Transforming as Privacy Forces a Consumer Data Drought (Street Fight Magazine)
  • Facebook Has New Ways to Generate Leads & Connect With Customers (Search Engine Journal)
  • Should You Still Use Standard Shopping with Smart Shopping Campaigns? (Zato Blog)
  • Wine & Webinar: Getting the Most Out of GA4 (Orbit Media Studios with guest Brie Anderson)
  • 3 Clever Ways to Target Your Competitors’ Audiences Without Search Ads (Wordstream)
  • Missing RSA Checker – Google Ads Script (We Discover)
  • How to set up Google Analytics 4 using Google Tag Manager (Search Engine Land)
  • IOS 15 Release | How It Affects You (Search Discovery)
  • Giving users more transparency into their Google ad experience – new advertiser pages & what will be seen in “about this ad” (Google Ads)
  • Google Announces “Things to Do” Free Listing & Ad Unit (Search Engine Journal)
  • Helping travelers discover new things to do – new travel listings & ad format (Google Ads)
  • 5 Fresh Features: What LinkedIn’s New Learning Hub, Ratings & Reviews, Live Events & Page Article Updates Mean for B2B Marketers (TopRank Marketing Blog)
  • Update to advertiser identity verification policy (Google Ads)
  • 2021 Holiday Retail Blog Series: Personalized Marketing Campaigns for the Holidays (3Q Digital)
  • Tips for an Effective Localized PPC Strategy (Clix Marketing)
  • Facebook says it underreported ad performance due to Apple’s iPhone privacy update (CNBC)
  • OPINION: Common FB Advertising Advice That We Disagree With (Foxwell Digital)
  • The Facebook ROAS Death Spiral: Fix it Now — or Lose Your Shopify Store (Elumynt Blog)
  • Amazon now ships more parcels than FedEx (Modern Retail)
  • Matching the most relevant keyword to every search (Google Ads)
  • Google Ads: Phrase and broad match keywords that are identical to a query are now preferred (Search Engine Land)
  • Google Ads Updates Keyword Matching – AGAIN (Neptune Moon Blog)
  • Op-ed: Apple’s power move to kneecap Facebook advertising is working (CNBC)
  • Luxury consumer brand advertising on LinkedIn growing: ‘much larger than expected’ (The Drum)
  • Sorry Google, There Are Benefits to Using Multiple Match Types when Using Broad Match with Smart Bidding (Cypress North)
  • This week’s Marketing O’Clock – Page Amongst the Machine: Google Launches Advertiser Pages

Filed Under: ICYMI, News

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duanebrown avatar; Duane Brown 🇨🇦🏳️‍🌈 4x Vax'ed! @duanebrown ·
24h 1709106141240725557

I really like Satya Nadella and his book from a number of years ago. #ppcchat

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kasimaslam avatar; Kasim Aslam @kasimaslam ·
2 Oct 1708982389118996589

Follow Ralph Burns' tip and ask the agency about their reps. 

Full episode 💩 https://www.youtube.com/watch?v=7a_wLbTIFgc

#digitalmarketing #ppcchat #marketingagency

Image for the Tweet beginning: Follow Ralph Burns' tip and Twitter feed video.
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AnthonyHigman avatar; Anthony Higman @AnthonyHigman ·
2 Oct 1708964003202892279

Google ads tip!

Seeing lots of new weird URL's in your Google ads account?

Add "Com" as a negative to one of your negative keywords lists.

#PPCchat

Reply on Twitter 1708964003202892279 Retweet on Twitter 1708964003202892279 0 Like on Twitter 1708964003202892279 2 Twitter 1708964003202892279
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