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PPCChat

The Official Home of the Twitter Chat

ICYMI – Posts You May Have Missed – September 24, 2021

Because we all know how easy it is to miss a tweet with a link to an amazing article or post, I attempt to keep track of all the quality stories I see and share all week and compile them here, just for you!

  • What exactly changed in the Search Term Report in September 2021? (Pemavor Blog)
  • Using Google Ads’ Insights Tab (Clix Marketing)
  • Personalization is Transforming as Privacy Forces a Consumer Data Drought (Street Fight Magazine)
  • Facebook Has New Ways to Generate Leads & Connect With Customers (Search Engine Journal)
  • Should You Still Use Standard Shopping with Smart Shopping Campaigns? (Zato Blog)
  • Wine & Webinar: Getting the Most Out of GA4 (Orbit Media Studios with guest Brie Anderson)
  • 3 Clever Ways to Target Your Competitors’ Audiences Without Search Ads (Wordstream)
  • Missing RSA Checker – Google Ads Script (We Discover)
  • How to set up Google Analytics 4 using Google Tag Manager (Search Engine Land)
  • IOS 15 Release | How It Affects You (Search Discovery)
  • Giving users more transparency into their Google ad experience – new advertiser pages & what will be seen in “about this ad” (Google Ads)
  • Google Announces “Things to Do” Free Listing & Ad Unit (Search Engine Journal)
  • Helping travelers discover new things to do – new travel listings & ad format (Google Ads)
  • 5 Fresh Features: What LinkedIn’s New Learning Hub, Ratings & Reviews, Live Events & Page Article Updates Mean for B2B Marketers (TopRank Marketing Blog)
  • Update to advertiser identity verification policy (Google Ads)
  • 2021 Holiday Retail Blog Series: Personalized Marketing Campaigns for the Holidays (3Q Digital)
  • Tips for an Effective Localized PPC Strategy (Clix Marketing)
  • Facebook says it underreported ad performance due to Apple’s iPhone privacy update (CNBC)
  • OPINION: Common FB Advertising Advice That We Disagree With (Foxwell Digital)
  • The Facebook ROAS Death Spiral: Fix it Now — or Lose Your Shopify Store (Elumynt Blog)
  • Amazon now ships more parcels than FedEx (Modern Retail)
  • Matching the most relevant keyword to every search (Google Ads)
  • Google Ads: Phrase and broad match keywords that are identical to a query are now preferred (Search Engine Land)
  • Google Ads Updates Keyword Matching – AGAIN (Neptune Moon Blog)
  • Op-ed: Apple’s power move to kneecap Facebook advertising is working (CNBC)
  • Luxury consumer brand advertising on LinkedIn growing: ‘much larger than expected’ (The Drum)
  • Sorry Google, There Are Benefits to Using Multiple Match Types when Using Broad Match with Smart Bidding (Cypress North)
  • This week’s Marketing O’Clock – Page Amongst the Machine: Google Launches Advertiser Pages

Filed Under: ICYMI, News

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laurenturow Lauren Turow @laurenturow ·
14h

Need ANY tips on #PPC? The #PPCChat is the place to BE. Oh, AND they have the amazing feature of having someone recap the chat in written AND podcast form, so you never miss the action. Learn more: https://bit.ly/3A5WY3x @Matt_Umbro @NeptuneMoon #AI #boss

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neptunemoon Julie F Bacchini @neptunemoon ·
23h

Yikes!
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Craig Silverman @CraigSilverman

NEW: Google was sharing user data with a sanctioned state-owned Russian ad company until we alerted Google last wk. The shared data may have included sensitive location info and mobile IDs of people in Ukraine. Based on research by @kfranasz. Story & 🧵 https://www.propublica.org/article/google-russia-rutarget-sberbank-sanctions-ukraine

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neptunemoon Julie F Bacchini @neptunemoon ·
23h

Celebrating 23 years of doing my own thing today!

If you're thinking about taking the leap to go out on your own - you can do it! If you need support or have questions about it, you can always reach out to me.

#PPCChat

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