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PPCChat

The Official Home of the Twitter Chat

ICYMI – Posts You May Have Missed – September 24, 2021

Because we all know how easy it is to miss a tweet with a link to an amazing article or post, I attempt to keep track of all the quality stories I see and share all week and compile them here, just for you!

  • What exactly changed in the Search Term Report in September 2021? (Pemavor Blog)
  • Using Google Ads’ Insights Tab (Clix Marketing)
  • Personalization is Transforming as Privacy Forces a Consumer Data Drought (Street Fight Magazine)
  • Facebook Has New Ways to Generate Leads & Connect With Customers (Search Engine Journal)
  • Should You Still Use Standard Shopping with Smart Shopping Campaigns? (Zato Blog)
  • Wine & Webinar: Getting the Most Out of GA4 (Orbit Media Studios with guest Brie Anderson)
  • 3 Clever Ways to Target Your Competitors’ Audiences Without Search Ads (Wordstream)
  • Missing RSA Checker – Google Ads Script (We Discover)
  • How to set up Google Analytics 4 using Google Tag Manager (Search Engine Land)
  • IOS 15 Release | How It Affects You (Search Discovery)
  • Giving users more transparency into their Google ad experience – new advertiser pages & what will be seen in “about this ad” (Google Ads)
  • Google Announces “Things to Do” Free Listing & Ad Unit (Search Engine Journal)
  • Helping travelers discover new things to do – new travel listings & ad format (Google Ads)
  • 5 Fresh Features: What LinkedIn’s New Learning Hub, Ratings & Reviews, Live Events & Page Article Updates Mean for B2B Marketers (TopRank Marketing Blog)
  • Update to advertiser identity verification policy (Google Ads)
  • 2021 Holiday Retail Blog Series: Personalized Marketing Campaigns for the Holidays (3Q Digital)
  • Tips for an Effective Localized PPC Strategy (Clix Marketing)
  • Facebook says it underreported ad performance due to Apple’s iPhone privacy update (CNBC)
  • OPINION: Common FB Advertising Advice That We Disagree With (Foxwell Digital)
  • The Facebook ROAS Death Spiral: Fix it Now — or Lose Your Shopify Store (Elumynt Blog)
  • Amazon now ships more parcels than FedEx (Modern Retail)
  • Matching the most relevant keyword to every search (Google Ads)
  • Google Ads: Phrase and broad match keywords that are identical to a query are now preferred (Search Engine Land)
  • Google Ads Updates Keyword Matching – AGAIN (Neptune Moon Blog)
  • Op-ed: Apple’s power move to kneecap Facebook advertising is working (CNBC)
  • Luxury consumer brand advertising on LinkedIn growing: ‘much larger than expected’ (The Drum)
  • Sorry Google, There Are Benefits to Using Multiple Match Types when Using Broad Match with Smart Bidding (Cypress North)
  • This week’s Marketing O’Clock – Page Amongst the Machine: Google Launches Advertiser Pages

Filed Under: ICYMI, News

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anthonyhigman Anthony Higman @anthonyhigman ·
22m

YouTube changed the name of the "Influence Consideration" campaign sub type to "Get views"

Only the name of this campaign sub type has changed, it still operates the same.

#PPCchat

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anthonyhigman Anthony Higman @anthonyhigman ·
27m

YouTube In-feed video ads now include both YouTube networks and no opt out. Specifically for in-feed video ads.

#PPCchat

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ppckirk Kirk Williams @ppckirk ·
1h

Going to record a podcast today with @Ben__Kruger digging into "Improving the Google Rep + Advertiser Relationships". What questions should I ask, or things should I bring up #ppcchat?

(We'll hit the normal things discussed on Twitter but I don't want to miss any ponderings)

Reply on Twitter 1641096060012744706 Retweet on Twitter 1641096060012744706 1 Like on Twitter 1641096060012744706 4 Twitter 1641096060012744706
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