This week’s chat was hosted by Julie Friedman Bacchini and the topic was “Google Display Advertising Changes” where we discussed the Google Ads announcement from last week about Smart campaign capabilities being made available to all display campaigns. Discussion also covered some topics about display advertising in general.
For reference, here is a tweet thread from Ginny Marvin about the announcement and some clarification about what it means:
Starting this month, we’re combining the standard Display and Smart Display campaign types into one option. The new Display campaign type offers the automation of Smart Display & controls for bidding, ads & audiences of standard Display campaigns. https://t.co/rNEDreqZ6M 1/2 …
— AdsLiaison (@adsliaison) September 15, 2021
Read the full recap here.
Listen to the podcast recap here.
(Podcasts are also available on iTunes and Google).
Links shared during the chat