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PPCChat

The Official Home of the Twitter Chat

Google Display Advertising Changes – September 21, 2021

This week’s chat was hosted by Julie Friedman Bacchini and the topic was “Google Display Advertising Changes” where we discussed the Google Ads announcement from last week about Smart campaign capabilities being made available to all display campaigns. Discussion also covered some topics about display advertising in general.

For reference, here is a tweet thread from Ginny Marvin about the announcement and some clarification about what it means:

Starting this month, we’re combining the standard Display and Smart Display campaign types into one option. The new Display campaign type offers the automation of Smart Display & controls for bidding, ads & audiences of standard Display campaigns. https://t.co/rNEDreqZ6M 1/2 …

— AdsLiaison (@adsliaison) September 15, 2021

Read the full recap here.

Listen to the podcast recap here.

(Podcasts are also available on iTunes and Google).


Links shared during the chat

  • Murky Ad-Tech Tactics: What You Should Know About Dark Pool Sales Houses (Adweek)

Filed Under: Chat Recaps, Google Ads, News

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Chat Recaps

  • ICYMI – Great PPC Posts You May Have Missed This Week – September 29, 2023
  • ICYMI – Great PPC Posts You May Have Missed – September 22, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – September 15, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – September 8, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – September 1, 2023

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duanebrown avatar; Duane Brown 🇨🇦🏳️‍🌈 4x Vax'ed! @duanebrown ·
23h 1709106141240725557

I really like Satya Nadella and his book from a number of years ago. #ppcchat

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kasimaslam avatar; Kasim Aslam @kasimaslam ·
2 Oct 1708982389118996589

Follow Ralph Burns' tip and ask the agency about their reps. 

Full episode 💩 https://www.youtube.com/watch?v=7a_wLbTIFgc

#digitalmarketing #ppcchat #marketingagency

Image for the Tweet beginning: Follow Ralph Burns' tip and Twitter feed video.
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AnthonyHigman avatar; Anthony Higman @AnthonyHigman ·
2 Oct 1708964003202892279

Google ads tip!

Seeing lots of new weird URL's in your Google ads account?

Add "Com" as a negative to one of your negative keywords lists.

#PPCchat

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