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PPCChat

The Official Home of the Twitter Chat

ICYMI – Article & Posts Shared by PPC Chat This Week – September 17, 2021

Because we all know how easy it is to miss a tweet with a great link, I compile them all week and share on Fridays in case you missed it…

  • Conquering Q4 – A Holiday Planning Summit for Marketers (Free, On Demand Webinar Content from Tinuiti – registration required to view)
  • Most Common Use of Time, By Age and Sex (Cool interactive tool from Flowing Data)
  • How to Create, Test, and Qualify Cold Facebook Ads Audiences (Social Media Examiner)
  • Microsoft Ads Announces Plans to Move to New Feedback Platform (Search Engine Journal)
  • How to Set up Profitable A/B Tests for PPC Success (Search Engine Journal)
  • 7 Things to Know Before Starting a PPC Agency (Optmyzr Blog)
  • 6 Tips for Success With Google Ads Promotion Extensions (Search Engine Journal)
  • Privacy’s Impact on Facebook Ad Targeting +8 Tips to Succeed (Wordstream)
  • Contextual Advertising Is Not Replacing Behavioral Ads. It’s Enhancing Them (Street Fight)
  • Google Ads (AdWords) History – A Timeline of Events (Screaming Frog)
  • How to Use Competitor Keywords to Improve Your Digital Strategy (SEMrush blog)
  • Ask The Experts: What’s Lacking In GA4? (Data Driven Blog)
  • 3 Optimizations for Google Shopping Campaigns (Practical Ecommerce)
  • 8 PPC Best Practices That May Not Be Best for Your Business (Search Engine Journal)
  • Display campaigns made easy (Google Ads)
  • Google Ads will combine Smart and standard Display campaigns (Search Engine Land)
  • Google Ads Responsive Search Ads Ad Customizers (Paid Media Pros – YouTube video)
  • B2B Marketing News: B2B Marketers’ Biggest Buyer Challenges, LinkedIn’s New Articles For Pages, Instagram Gets Montage Feature, & YouTube Updates Analytics (Top Rank Marketing Blog)
  • The Marketing O’Clock Podcast latest episode
  • UTM Tracking For Facebook Ads And Why You MUST Use UTM Parameters (Jim Banks YouTube Channel)
  • 10 Ethical Grey Areas & Illegal SEM Practices (And How to Solve Them) (Search Engine Journal)
  • Facebook Implements More Automated Ad Targeting to Counter Data Lost via Apple’s ATT Update (Social Media Today)
  • LinkedIn Ads Group Targeting is Almost TOO Powerful (B2Linked Blog)
  • Emotional Marketing 101: How To Leverage The Power of Emotions for Conversion Rate Optimization (Get Uplift Blog)
  • Clix Marketing’s PPC News & Views Roundup Post

Filed Under: ICYMI, News

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laurenturow Lauren Turow @laurenturow ·
13h

Need ANY tips on #PPC? The #PPCChat is the place to BE. Oh, AND they have the amazing feature of having someone recap the chat in written AND podcast form, so you never miss the action. Learn more: https://bit.ly/3A5WY3x @Matt_Umbro @NeptuneMoon #AI #boss

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neptunemoon Julie F Bacchini @neptunemoon ·
22h

Yikes!
#PPCChat

Craig Silverman @CraigSilverman

NEW: Google was sharing user data with a sanctioned state-owned Russian ad company until we alerted Google last wk. The shared data may have included sensitive location info and mobile IDs of people in Ukraine. Based on research by @kfranasz. Story & 🧵 https://www.propublica.org/article/google-russia-rutarget-sberbank-sanctions-ukraine

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neptunemoon Julie F Bacchini @neptunemoon ·
22h

Celebrating 23 years of doing my own thing today!

If you're thinking about taking the leap to go out on your own - you can do it! If you need support or have questions about it, you can always reach out to me.

#PPCChat

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