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PPCChat

The Official Home of the Twitter Chat

ICYMI – Article & Posts Shared by PPC Chat This Week – September 17, 2021

Because we all know how easy it is to miss a tweet with a great link, I compile them all week and share on Fridays in case you missed it…

  • Conquering Q4 – A Holiday Planning Summit for Marketers (Free, On Demand Webinar Content from Tinuiti – registration required to view)
  • Most Common Use of Time, By Age and Sex (Cool interactive tool from Flowing Data)
  • How to Create, Test, and Qualify Cold Facebook Ads Audiences (Social Media Examiner)
  • Microsoft Ads Announces Plans to Move to New Feedback Platform (Search Engine Journal)
  • How to Set up Profitable A/B Tests for PPC Success (Search Engine Journal)
  • 7 Things to Know Before Starting a PPC Agency (Optmyzr Blog)
  • 6 Tips for Success With Google Ads Promotion Extensions (Search Engine Journal)
  • Privacy’s Impact on Facebook Ad Targeting +8 Tips to Succeed (Wordstream)
  • Contextual Advertising Is Not Replacing Behavioral Ads. It’s Enhancing Them (Street Fight)
  • Google Ads (AdWords) History – A Timeline of Events (Screaming Frog)
  • How to Use Competitor Keywords to Improve Your Digital Strategy (SEMrush blog)
  • Ask The Experts: What’s Lacking In GA4? (Data Driven Blog)
  • 3 Optimizations for Google Shopping Campaigns (Practical Ecommerce)
  • 8 PPC Best Practices That May Not Be Best for Your Business (Search Engine Journal)
  • Display campaigns made easy (Google Ads)
  • Google Ads will combine Smart and standard Display campaigns (Search Engine Land)
  • Google Ads Responsive Search Ads Ad Customizers (Paid Media Pros – YouTube video)
  • B2B Marketing News: B2B Marketers’ Biggest Buyer Challenges, LinkedIn’s New Articles For Pages, Instagram Gets Montage Feature, & YouTube Updates Analytics (Top Rank Marketing Blog)
  • The Marketing O’Clock Podcast latest episode
  • UTM Tracking For Facebook Ads And Why You MUST Use UTM Parameters (Jim Banks YouTube Channel)
  • 10 Ethical Grey Areas & Illegal SEM Practices (And How to Solve Them) (Search Engine Journal)
  • Facebook Implements More Automated Ad Targeting to Counter Data Lost via Apple’s ATT Update (Social Media Today)
  • LinkedIn Ads Group Targeting is Almost TOO Powerful (B2Linked Blog)
  • Emotional Marketing 101: How To Leverage The Power of Emotions for Conversion Rate Optimization (Get Uplift Blog)
  • Clix Marketing’s PPC News & Views Roundup Post

Filed Under: ICYMI, News

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Top 10 tools for PPC agencies
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