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PPCChat

The Official Home of the Twitter Chat

ICYMI – Articles & Posts Shared By PPC Chat – September 10, 2021

Because we all know how easy it is to miss a great tweet sharing an article or post you would have found interesting, here is a roundup from this week:

  • Instacart Goes Deeper Into Digital Advertising as Grocery Delivery Slows (Wall Street Journal)
  • New Report Looks at Social Media Usage Trends Over the Past Decade, and Where Things are Now Headed (Social Media Today)
  • A Google Ads Budget Pacing Script For Controlling Multiple Budgets (Cypress North)
  • Retail Brands Gear Up For Second ‘Shippageddon’ (Forbes)
  • Controlling frequency on Facebook (Facebook)
  • Apply for Access to Frequency Controls (Facebook)
  • The BigQuery Data Transfer Service for Google Ads (Google Ads)
  • Snapchat Launches ‘Snapchat Trends’ to Highlight Key Topics of Discussion in the App (Social Media Today)
  • How Product Photography Can Set the Tone for Your Brand (AdRoll Blog)
  • Microsoft Advertising Announces September Product Releases & Updates (Search Engine Journal)
  • Facebook Advertisers Struggle to Track Sales after Apple Privacy Changes (AdAge)
  • Video and vertical-based product ads pilots arrive on Microsoft Audience Network (Search Engine Land)
  • Adtech execs weigh up pros and cons of UK plans to diverge from GDPR (The Drum)
  • Privacy by Design – Exceeding Consumer Expectations (A joint publication from Google and Ipsos published through Think With Google – it is a PDF)
  • An easier way to exclude individual Google Search Partners placements (Optmyzr Blog)
  • Using network analysis to identify related websites (Adalytics)
  • Business Listings Trust Report 2021: How Do Consumers Use Business Directories? (BrightLocal)
  • Improving the search terms report while maintaining user privacy (Google Ads)
  • Google search terms report adds historical query data for impressions without clicks (Search Engine Land)
  • Google to Begin Sharing More Search Term Data With Advertisers (Search Engine Journal)
  • Gartner: CMOs need to step up their company connection efforts (CMO Australia)
  • You can now compare your LI page to competitors (LinkedIn Thread)

Filed Under: ICYMI, News

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colarosa_ Alessandro Colarossi @colarosa_ ·
6h

Attention shopify store owners and agencies who help those with shopify -- this is a fantastic resource: https://analyzify.app/shopify-google-analytics/ga4

Great job @analyzify

#ppcchat #ppc #shopify #googleads #GA4

Reply on Twitter 1619474483395571712 Retweet on Twitter 1619474483395571712 Like on Twitter 1619474483395571712 Twitter 1619474483395571712
mikeryanretail Mike Ryan @mikeryanretail ·
9h

Just for fun, here’s an article I wrote over four years ago
#PPCchat

https://smarter-ecommerce.com/blog/en/google-shopping/beyond-click-metrics/

Reply on Twitter 1619426164417904642 Retweet on Twitter 1619426164417904642 Like on Twitter 1619426164417904642 Twitter 1619426164417904642
cthompsonatl Chris Thompson @cthompsonatl ·
9h

Here is a closer look at the benefits of a Performance Max campaign and how it can help your business grow.
#SEM #PPCChat #DigitalMarketing

https://christhompson.blog/2023/01/28/performance-max-campaigns-what-you-need-to-know/

Reply on Twitter 1619421619423936512 Retweet on Twitter 1619421619423936512 Like on Twitter 1619421619423936512 Twitter 1619421619423936512
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