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PPCChat

The Official Home of the Twitter Chat

ICYMI – Stories Shared This Week by PPC Chat – September 3, 2021

In case you missed these posts this week…

  • Q4 PPC Planning: Key Areas of Strategic Focus for Large Ecomm Brands (Clix Marketing)
  • End date announced for Google Ads ETAs (Google)
  • Google Ads To Drop Expanded Text Ads For Responsive Search Ads In 2022 (Search Engine Roundtable)
  • Google to sunset Expanded Text Ads (ETAs) in June 2022 (Search Engine Land)
  • Google Plans to Sunset Expanded Text Ads: Here’s What Advertisers Can Do (Search Engine Journal)
  • The Complete Guide to Google Ads Lead Forms Extensions (Search Engine Journal)
  • What Does It Actually Mean When a Company Says, “We Do Not Sell Your Data”? (The Markup)
  • Expanded Text Ads Are Over. Here’s What It Means (Wordstream)
  • Get Your Shop Ready for the Holidays (Facebook Business)
  • Instagram will require users to provide their birthday (TechCrunch)
  • [Infographic] Amazon DSP vs. Amazon Sponsored Display (Omnitail)
  • Walmart Seller Center: Walkthrough Guide [2021 Update] (Tinuiti)
  • Q4 PPC Planning: August Series Wrap-Up (Clix Marketing Blog)
  • B2B – The 95:5 rule is the new 60:40 rule (Marketing Week)
  • Chrome Beta Can Display Competitors When Customers Are On Your Site (Search Engine Roundtable)
  • RIP ETAs (2016 – 2022) Temporarily in Our Accounts but Forever In Our Hearts (Marketing O’Clock)
  • Clix Marketing Blog’s #PPC News & Views: Friday, September 3rd (Clix Marketing Blog)
  • Working with Web Developers: 9 Tips for Digital Marketers (InFlow)
  • What’s Next for LinkedIn Stories and Video (LinkedIn)
  • Ecommerce Holiday Marketing Strategy: How to Plan for Profit & Peace During 2021’s Black Friday, Cyber Monday (Common Thread Collective)
  • Goodbye ETAs: Google Sets Sunset Date For Expanded Text Ads (Adzooma)
  • Advertisers React to Google’s Decision to Sunset Expanded Text Ad Creation (Search Engine Journal)

Filed Under: ICYMI, News

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laurenturow Lauren Turow @laurenturow ·
13h

Need ANY tips on #PPC? The #PPCChat is the place to BE. Oh, AND they have the amazing feature of having someone recap the chat in written AND podcast form, so you never miss the action. Learn more: https://bit.ly/3A5WY3x @Matt_Umbro @NeptuneMoon #AI #boss

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neptunemoon Julie F Bacchini @neptunemoon ·
22h

Yikes!
#PPCChat

Craig Silverman @CraigSilverman

NEW: Google was sharing user data with a sanctioned state-owned Russian ad company until we alerted Google last wk. The shared data may have included sensitive location info and mobile IDs of people in Ukraine. Based on research by @kfranasz. Story & 🧵 https://www.propublica.org/article/google-russia-rutarget-sberbank-sanctions-ukraine

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neptunemoon Julie F Bacchini @neptunemoon ·
22h

Celebrating 23 years of doing my own thing today!

If you're thinking about taking the leap to go out on your own - you can do it! If you need support or have questions about it, you can always reach out to me.

#PPCChat

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