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PPCChat

The Official Home of the Twitter Chat

ICYMI – Stories Shared This Week by PPC Chat – September 3, 2021

In case you missed these posts this week…

  • Q4 PPC Planning: Key Areas of Strategic Focus for Large Ecomm Brands (Clix Marketing)
  • End date announced for Google Ads ETAs (Google)
  • Google Ads To Drop Expanded Text Ads For Responsive Search Ads In 2022 (Search Engine Roundtable)
  • Google to sunset Expanded Text Ads (ETAs) in June 2022 (Search Engine Land)
  • Google Plans to Sunset Expanded Text Ads: Here’s What Advertisers Can Do (Search Engine Journal)
  • The Complete Guide to Google Ads Lead Forms Extensions (Search Engine Journal)
  • What Does It Actually Mean When a Company Says, “We Do Not Sell Your Data”? (The Markup)
  • Expanded Text Ads Are Over. Here’s What It Means (Wordstream)
  • Get Your Shop Ready for the Holidays (Facebook Business)
  • Instagram will require users to provide their birthday (TechCrunch)
  • [Infographic] Amazon DSP vs. Amazon Sponsored Display (Omnitail)
  • Walmart Seller Center: Walkthrough Guide [2021 Update] (Tinuiti)
  • Q4 PPC Planning: August Series Wrap-Up (Clix Marketing Blog)
  • B2B – The 95:5 rule is the new 60:40 rule (Marketing Week)
  • Chrome Beta Can Display Competitors When Customers Are On Your Site (Search Engine Roundtable)
  • RIP ETAs (2016 – 2022) Temporarily in Our Accounts but Forever In Our Hearts (Marketing O’Clock)
  • Clix Marketing Blog’s #PPC News & Views: Friday, September 3rd (Clix Marketing Blog)
  • Working with Web Developers: 9 Tips for Digital Marketers (InFlow)
  • What’s Next for LinkedIn Stories and Video (LinkedIn)
  • Ecommerce Holiday Marketing Strategy: How to Plan for Profit & Peace During 2021’s Black Friday, Cyber Monday (Common Thread Collective)
  • Goodbye ETAs: Google Sets Sunset Date For Expanded Text Ads (Adzooma)
  • Advertisers React to Google’s Decision to Sunset Expanded Text Ad Creation (Search Engine Journal)

Filed Under: ICYMI, News

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colarosa_ Alessandro Colarossi @colarosa_ ·
6h

Attention shopify store owners and agencies who help those with shopify -- this is a fantastic resource: https://analyzify.app/shopify-google-analytics/ga4

Great job @analyzify

#ppcchat #ppc #shopify #googleads #GA4

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mikeryanretail Mike Ryan @mikeryanretail ·
9h

Just for fun, here’s an article I wrote over four years ago
#PPCchat

https://smarter-ecommerce.com/blog/en/google-shopping/beyond-click-metrics/

Reply on Twitter 1619426164417904642 Retweet on Twitter 1619426164417904642 Like on Twitter 1619426164417904642 Twitter 1619426164417904642
cthompsonatl Chris Thompson @cthompsonatl ·
9h

Here is a closer look at the benefits of a Performance Max campaign and how it can help your business grow.
#SEM #PPCChat #DigitalMarketing

https://christhompson.blog/2023/01/28/performance-max-campaigns-what-you-need-to-know/

Reply on Twitter 1619421619423936512 Retweet on Twitter 1619421619423936512 Like on Twitter 1619421619423936512 Twitter 1619421619423936512
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