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PPCChat

The Official Home of the Twitter Chat

Google Marketing Live 2021 Resources

Want to get up to speed on everything that was announced at Google Marketing Livestream 2021? Here you go!

From Google:

  • Ads On Air page with links to all recorded video segments
  • Main blog post about the event and announcements
  • All of the things that were announced listed out with documentation links
  • GOOGLE SHOPPING – Get discovered and build your brand on Google
  • GOOGLE ADS – Building for the future to help you prepare for what’s next
  • GOOGLE ADS – Future-proof your measurement with privacy-safe solutions
  • Enhanced conversions (beta)
  • Setting up enhanced conversions with the global site tag (beta)
  • Offline Conversion Import (OCI) helper
  • OCI Guide (PDF)
  • New Insights page (beta)
  • WooCommerce merchants can now list their products across Google

From Search Engineland

  • Google updates Customer Match, Performance Max campaigns, the Insights page and product feeds at its Marketing Livestream event
  • Google launches new ad formats for local campaigns and pickup later option for local inventory ads
  • Google announces travel product updates for vacation rentals, hotel booking extensions to begin rolling out

From Search Engine Journal

  • Key Takeways From the Google Marketing Livestream
  • Everything We Know About Google’s Performance Max Campaigns

I also live tweeted the event, here is the link to the thread over on Twitter:

I’ve got 2 computers going to keep up!

Talking about COVID and its impact on life and business.#ppcchat

— Julie F Bacchini (@NeptuneMoon) May 27, 2021

Filed Under: Google Ads, News

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esperinbound Esper Inbound @esperinbound ·
34m

This day in search marketing history: January 29
https://buff.ly/3JnAnq8
#ppcchat #esperfeed

Reply on Twitter 1619563172389703680 Retweet on Twitter 1619563172389703680 Like on Twitter 1619563172389703680 Twitter 1619563172389703680
colarosa_ Alessandro Colarossi @colarosa_ ·
6h

Attention shopify store owners and agencies who help those with shopify -- this is a fantastic resource: https://analyzify.app/shopify-google-analytics/ga4

Great job @analyzify

#ppcchat #ppc #shopify #googleads #GA4

Reply on Twitter 1619474483395571712 Retweet on Twitter 1619474483395571712 Like on Twitter 1619474483395571712 Twitter 1619474483395571712
mikeryanretail Mike Ryan @mikeryanretail ·
10h

Just for fun, here’s an article I wrote over four years ago
#PPCchat

https://smarter-ecommerce.com/blog/en/google-shopping/beyond-click-metrics/

Reply on Twitter 1619426164417904642 Retweet on Twitter 1619426164417904642 Like on Twitter 1619426164417904642 Twitter 1619426164417904642
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