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PPCChat

The Official Home of the Twitter Chat

Google Marketing Live 2021 Resources

Want to get up to speed on everything that was announced at Google Marketing Livestream 2021? Here you go!

From Google:

  • Ads On Air page with links to all recorded video segments
  • Main blog post about the event and announcements
  • All of the things that were announced listed out with documentation links
  • GOOGLE SHOPPING – Get discovered and build your brand on Google
  • GOOGLE ADS – Building for the future to help you prepare for what’s next
  • GOOGLE ADS – Future-proof your measurement with privacy-safe solutions
  • Enhanced conversions (beta)
  • Setting up enhanced conversions with the global site tag (beta)
  • Offline Conversion Import (OCI) helper
  • OCI Guide (PDF)
  • New Insights page (beta)
  • WooCommerce merchants can now list their products across Google

From Search Engineland

  • Google updates Customer Match, Performance Max campaigns, the Insights page and product feeds at its Marketing Livestream event
  • Google launches new ad formats for local campaigns and pickup later option for local inventory ads
  • Google announces travel product updates for vacation rentals, hotel booking extensions to begin rolling out

From Search Engine Journal

  • Key Takeways From the Google Marketing Livestream
  • Everything We Know About Google’s Performance Max Campaigns

I also live tweeted the event, here is the link to the thread over on Twitter:

I’ve got 2 computers going to keep up!

Talking about COVID and its impact on life and business.#ppcchat

— Julie F Bacchini (@NeptuneMoon) May 27, 2021

Filed Under: Google Ads, News

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#ppcchat

marketingsoph Sophie Logan @marketingsoph ·
3 Apr

Hello incredibly dramatic & over the top Google Ads alert.

One low-performing keyword can HARM MY WHOLE ACCOUNT?

This is a ridiculous alert. What kind of language is that to describe having low CTR keywords in an account?

#GoogleAds #PPCChat #PPC

Reply on Twitter 1642905040938467329 Retweet on Twitter 1642905040938467329 Like on Twitter 1642905040938467329 2 Twitter 1642905040938467329
chriskos Chris Kostecki @chriskos ·
3 Apr

Still looking for examples of Google Ads Led Forms opening on a Google hosted page that appears to be on the destination host domain.

#ppcchat

Chris Kostecki @chriskos

#ppcchat Does anyone us Lead Form Extensions & have seen the experience change recently? Looking for any documentation. Current experience hijacks the click with display url of domain/form instead of having it as a serp option INSTEAD of clicking to site.

Reply on Twitter 1642901970166988800 Retweet on Twitter 1642901970166988800 Like on Twitter 1642901970166988800 Twitter 1642901970166988800
ppckirk Kirk Williams @ppckirk ·
3 Apr

#ppcchat gosh it's going to be quiet around here without @Ben__Kruger mixing things up. 😆

Reply on Twitter 1642896160150142977 Retweet on Twitter 1642896160150142977 Like on Twitter 1642896160150142977 1 Twitter 1642896160150142977
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