Want to get up to speed on everything that was announced at Google Marketing Livestream 2021? Here you go!
From Google:
- Ads On Air page with links to all recorded video segments
- Main blog post about the event and announcements
- All of the things that were announced listed out with documentation links
- GOOGLE SHOPPING – Get discovered and build your brand on Google
- GOOGLE ADS – Building for the future to help you prepare for what’s next
- GOOGLE ADS – Future-proof your measurement with privacy-safe solutions
- Enhanced conversions (beta)
- Setting up enhanced conversions with the global site tag (beta)
- Offline Conversion Import (OCI) helper
- OCI Guide (PDF)
- New Insights page (beta)
- WooCommerce merchants can now list their products across Google
From Search Engineland
- Google updates Customer Match, Performance Max campaigns, the Insights page and product feeds at its Marketing Livestream event
- Google launches new ad formats for local campaigns and pickup later option for local inventory ads
- Google announces travel product updates for vacation rentals, hotel booking extensions to begin rolling out
From Search Engine Journal
- Key Takeways From the Google Marketing Livestream
- Everything We Know About Google’s Performance Max Campaigns
I also live tweeted the event, here is the link to the thread over on Twitter:
I’ve got 2 computers going to keep up!
Talking about COVID and its impact on life and business.#ppcchat
— Julie F Bacchini (@NeptuneMoon) May 27, 2021