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PPCChat

The Official Home of the Twitter Chat

PPC Forecasting with Richard Fergie – April 13, 2021

This week’s chat was guest co-hosted by Richard Fergie of Forecast Forge and the topic was “PPC Forecasting”.

Richard wrote a summary of the chat and related topics, which you can find here.

We talked about 3 types of PPC Forecasting:

  1. Forecasting something you’ve never done before (e.g. “we’ve never advertised on LinkedIn; how much will we get from that?”).
  2. Forecasting doing more (or less) of something you’ve done a bit of in the past. The big one here is “what if we increased/decreased the budget?” but it might also be things like turning on retargeting, etc.
  3. Estimating trends and changes in everything else – e.g. what is the seasonality for CPC and conversion rate? Is overall search volume in this niche going up or down?

Read the full recap here.

Listen to the podcast recap here.

(Podcasts are also available on iTunes and Google)


Resources

  • PPC Media Pros Video – Building PPC Forecasts and Projections Sheets
  • How Often Should You Forecast (Forecast Forge blog)
  • A Forecasting Workflow (Forecast Forge blog)
  • Cumulative Forecasts and Measuring Impact (Forecast Forge blog)
  • Forecasting the Effect of Lockdowns (Forecast Forge blog)

Filed Under: Chat Recaps

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Chat Recaps

  • ICYMI – Great PPC Posts You May Have Missed This Week – September 29, 2023
  • ICYMI – Great PPC Posts You May Have Missed – September 22, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – September 15, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – September 8, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – September 1, 2023

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17h 1709106141240725557

I really like Satya Nadella and his book from a number of years ago. #ppcchat

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kasimaslam avatar; Kasim Aslam @kasimaslam ·
2 Oct 1708982389118996589

Follow Ralph Burns' tip and ask the agency about their reps. 

Full episode 💩 https://www.youtube.com/watch?v=7a_wLbTIFgc

#digitalmarketing #ppcchat #marketingagency

Image for the Tweet beginning: Follow Ralph Burns' tip and Twitter feed video.
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2 Oct 1708964003202892279

Google ads tip!

Seeing lots of new weird URL's in your Google ads account?

Add "Com" as a negative to one of your negative keywords lists.

#PPCchat

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