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PPCChat

The Official Home of the Twitter Chat

PPC Forecasting with Richard Fergie – April 13, 2021

This week’s chat was guest co-hosted by Richard Fergie of Forecast Forge and the topic was “PPC Forecasting”.

Richard wrote a summary of the chat and related topics, which you can find here.

We talked about 3 types of PPC Forecasting:

  1. Forecasting something you’ve never done before (e.g. “we’ve never advertised on LinkedIn; how much will we get from that?”).
  2. Forecasting doing more (or less) of something you’ve done a bit of in the past. The big one here is “what if we increased/decreased the budget?” but it might also be things like turning on retargeting, etc.
  3. Estimating trends and changes in everything else – e.g. what is the seasonality for CPC and conversion rate? Is overall search volume in this niche going up or down?

Read the full recap here.

Listen to the podcast recap here.

(Podcasts are also available on iTunes and Google)


Resources

  • PPC Media Pros Video – Building PPC Forecasts and Projections Sheets
  • How Often Should You Forecast (Forecast Forge blog)
  • A Forecasting Workflow (Forecast Forge blog)
  • Cumulative Forecasts and Measuring Impact (Forecast Forge blog)
  • Forecasting the Effect of Lockdowns (Forecast Forge blog)

Filed Under: Chat Recaps

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Chat Recaps

  • ICYMI – Great PPC Posts You May Have Missed This Week – March 24, 2023
  • Staying Ahead of the Curve in PPC in 2023 – March 21, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – March 17, 2023
  • Wrangling Peformance Max with Guest Co-host Menachem Ani – March 14, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – March 10, 2023

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scottomiller Scott Ostermiller @scottomiller ·
13m

I feel it’s a bit of a scam that #facebookads will only let you create a site visitor audience with a max duration of 180 days. You *KNOW* they have user data WAAAAY beyond that but, according to them, if it’s been > 180 days, that user is net-new. #ppcchat

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anthonyhigman Anthony Higman @anthonyhigman ·
53m

YouTube changed the name of the "Influence Consideration" campaign sub type to "Get views"

Only the name of this campaign sub type has changed, it still operates the same.

#PPCchat

Reply on Twitter 1641112428824915968 Retweet on Twitter 1641112428824915968 Like on Twitter 1641112428824915968 1 Twitter 1641112428824915968
anthonyhigman Anthony Higman @anthonyhigman ·
58m

YouTube In-feed video ads now include both YouTube networks and no opt out. Specifically for in-feed video ads.

#PPCchat

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