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PPCChat

The Official Home of the Twitter Chat

PPC Forecasting with Richard Fergie – April 13, 2021

This week’s chat was guest co-hosted by Richard Fergie of Forecast Forge and the topic was “PPC Forecasting”.

Richard wrote a summary of the chat and related topics, which you can find here.

We talked about 3 types of PPC Forecasting:

  1. Forecasting something you’ve never done before (e.g. “we’ve never advertised on LinkedIn; how much will we get from that?”).
  2. Forecasting doing more (or less) of something you’ve done a bit of in the past. The big one here is “what if we increased/decreased the budget?” but it might also be things like turning on retargeting, etc.
  3. Estimating trends and changes in everything else – e.g. what is the seasonality for CPC and conversion rate? Is overall search volume in this niche going up or down?

Read the full recap here.

Listen to the podcast recap here.

(Podcasts are also available on iTunes and Google)


Resources

  • PPC Media Pros Video – Building PPC Forecasts and Projections Sheets
  • How Often Should You Forecast (Forecast Forge blog)
  • A Forecasting Workflow (Forecast Forge blog)
  • Cumulative Forecasts and Measuring Impact (Forecast Forge blog)
  • Forecasting the Effect of Lockdowns (Forecast Forge blog)

Filed Under: Chat Recaps

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Chat Recaps

  • ICYMI – Great PPC Posts You May Have Missed This Week – July 1, 2022
  • Bye Bye ETAs & Hello to the RSA Only Era in Google Ads – June 28, 2022
  • Your GML 2022 Questions – Answered by Ginny Marvin of Google Ads
  • ICYMI – Great PPC Posts You May Have Missed This Week – June 17, 2022
  • Setting & Managing Expectations in This New Age of PPC – June 14, 2022

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laurenturow Lauren Turow @laurenturow ·
6h

Need ANY tips on #PPC? The #PPCChat is the place to BE. Oh, AND they have the amazing feature of having someone recap the chat in written AND podcast form, so you never miss the action. Learn more: https://bit.ly/3A5WY3x @Matt_Umbro @NeptuneMoon #AI #boss

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neptunemoon Julie F Bacchini @neptunemoon ·
15h

Yikes!
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Craig Silverman @CraigSilverman

NEW: Google was sharing user data with a sanctioned state-owned Russian ad company until we alerted Google last wk. The shared data may have included sensitive location info and mobile IDs of people in Ukraine. Based on research by @kfranasz. Story & 🧵 https://www.propublica.org/article/google-russia-rutarget-sberbank-sanctions-ukraine

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neptunemoon Julie F Bacchini @neptunemoon ·
15h

Celebrating 23 years of doing my own thing today!

If you're thinking about taking the leap to go out on your own - you can do it! If you need support or have questions about it, you can always reach out to me.

#PPCChat

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