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PPCChat

The Official Home of the Twitter Chat

Getting The Most From Your Query Data – With Sonika Chandra of Seer Interactive – April 6, 2021

This week’s chat featured guest host Sonika Chandra from Seer Interactive and the topic was “Getting The Most Out Of Your Query Data”. Seer Interactive shared a TON of resources, which are all linked below.

Read the full chat recap here.

Listen to the podcast recap here.

(Podcasts are also available on iTunes and Google).


Resources

From Seer Interactive:

  • Google Ads Removes Search Terms for 28% of Paid Search Budgets 
  • “Wasteful Wednesday” Blog Section
  • A Guide to Power BI – Big Data for Digital Marketers
  • How to Use SEO Data to Inform Your PPC Keyword Expansions
  • What Are N-Grams? Use Cases to Improve the Profitability of Your PPC
  • Power BI Blog Section
  • YouTube Video with Wil Reynolds – “Creating a Relationship Between Paid & Organic | Power BI Basics for Digital Marketers”
  • Tearing Up Your 2020 Plan – Part VI: Using Search to Improve Customer Experiences
  • The Untapped Potential of Microsoft Ads’ Zero-Click Search Queries
  • “Saving Benjamin” – Search Marketing BI Tools That Rescue Your Budget

Other Resources

  • How to Manage PPC Campaigns Without Complete Search Terms Data – Search Engine Journal post by Navah Hopkins
  • Getting Started with Google Search Console – Google Search Central
  • How to Connect Google Search Console to Google Analytics – SEMRush blog

 

Filed Under: Analytics, Chat Recaps, Google Ads

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Chat Recaps

  • ICYMI – Great PPC Posts You May Have Missed This Week – September 29, 2023
  • ICYMI – Great PPC Posts You May Have Missed – September 22, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – September 15, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – September 8, 2023
  • ICYMI – Great PPC Posts You May Have Missed This Week – September 1, 2023

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I really like Satya Nadella and his book from a number of years ago. #ppcchat

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Full episode 💩 https://www.youtube.com/watch?v=7a_wLbTIFgc

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Google ads tip!

Seeing lots of new weird URL's in your Google ads account?

Add "Com" as a negative to one of your negative keywords lists.

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